Feminine products are not something most teenage girls care to discuss, let alone redesign. Not anymore. U by Kotex launched the Ban the Bland Design challenge and Web site where girls could create original product designs using the online tools provided. Say goodbye to white, and hello to color and patterns. The brand's goal was to receive 2,000 designs: More than 12,800 creations were submitted. The top three winners will collaborate with Patricia Field on future U by Kotex products.

The more Twitter followers you possess, the stronger you'll be able to kick a soccer ball in a virtual soccer showdown with any Twitter user worldwide, including celebs like Lady Gaga and Christiano Ronaldo. SHOOTTER for Adidas places gamers inside a virtual stadium, where their objective is to score a goal against another Twitter user who's playing the role of goalie. Holding down the space bar for speed, along with the number of followers a person has will determine success or failure.

Finally, a way to create, watch and share 3-D content, without the need for 3-D glasses. Euro RSCG Chicago created a 3-D movie trailer to promote the launch of the HTC EVO 3-D. "Present Tense" not only allowed users to navigate and explore the trailer, it was customizable, so users could upload a picture and become a part of the trailer about a alleged diamond thief on the lam. More than 93,000 people created their own 3-D movie trailer.

To promote tourism, Las Vegas let users' fingers do the talking. The campaign's strategy was to have "Core" guests, who love visiting Sin City, sell its wonders to the "Persuade" group, potential guests who don't know the score. "Core" people were potent ambassadors in America's town hall: Facebook. In LVCVA's first Facebook push, it increased followers by 800 percent, adding 3,000 a day. The inside baseball spin made Las Vegas the No. 1 destination for Facebook fans - and at just $1 per follower. That's called a …

Like Paris, Hilton Hotels get around. To underscore its global presence in 76 countries, the hotelier launched a home-page takeover and sponsorships at The Wall Street Journal, USA Today and Concierge sites, among others, touting its virtues in seven languages. Stylish photos of sought-after destinations are tied to Hilton's ubiquity, establishing an emotional connection with customers. To discover Hilton's many offerings, device-neutral apps revealed the chain's virtues for both business and personal travel. By reestablishing brand awareness and sales, more HHonors members checked in.

Disney is a household name - so to keep its Expedia bookings fun - it produced a series of interactive, expandable ads pitching Disneyland, Disney World Resort and the Disney Cruise Line Disney Destinations. Users could scroll over ads and watch a promo video on a particular Disney location - without leaving Expedia. By keeping the microsite within the Expedia site fresh and uncluttered, booking vacations was a breeze. Click on Goofy and turn the Magic Kingdom into real-world travel.

The Symantec Cloud Campaign leveraged YouTube, Facebook, Twitter and Google SEM to generate leads among an audience responsible for building and securing cloud computing environments. Through a 1-2 punch, Symantec delivered informative online video commercials (via the platforms mentioned above) to drive prospects to download a critical white paper, which then created a series of activities/offers to determine lead qualification. The campaign resulted in over 100,000 views and thousands of qualified leads.

For Sprint's "All Together Now" campaign Mindshare developed activation programs on multiple platforms and channels, moving people to create change in the world through their mobile devices. These programs centered on real-time human stories and were produced through online votes and interactions with the All Together Now message, such as the perfect wedding engagement for a hopeless romantic and giving a band its big break at SXSW. The programs were executed with publishers such as mlb.com, Screenvision, Hearst, Time Inc and Rolling Stone, incentivizing users to influence a change to receive …

The Microsoft Office 2010 and Martha Stewart Living Omnimedia (MSLO) partnership demonstrated that an audience will respond when custom content and branded entertainment remain on-brand. The "Make Home Projects Great" campaign was executed on multiple platforms, each utilizing custom MSLO templates designed by Martha Stewart editors, all of which utilized new features of Office 2010 combined with Martha Stewart flair. The cross-channel campaign utilized co-branded banner ads with a home page takeover, email promotions, advertorials, free trial downloads of Office 2010, a UGC contest, and was integrated into two …

As consumers today are too busy to stroll through every aisle of a store, Target created an application in which they can find what they need with a mobile device. Browsing the Weekly Ad, creating a shopping list, making a search at target.com, or locating the nearest Target store are things that Target offers with its app. From directly purchasing via your device, to scanning coupon barcodes off your phone, Target has set the standard for all retail applications.