ASPCA's creative approach to develop brand awareness through apps via mobile and desktop channels successfully added thousands of new weekly connections to their constantly evolving network. While working with One to One Connect, ASPCA released a desktop application, allowing people to adopt a virtual pet (Screenmate) to live on their computer desktop. To engage the mobile audience, the app's goal was to provide a useful tool for current pet owners. The app displays a three-day forecast of the local weather, symbolized by a daily picture of a cat or dog either …

In the context of the financial downturn, mint.com and parent company Intuit took it upon themselves to offer money management and budgeting tips to teachers, parents and students. The goal was to help teach the next generation financial responsibility and related skills and best practices. By teaming up with Scholastic, mint.com was able to leverage Scholastic's expertise to make lessons that meet educational standards, reach into classrooms, and make learning fun for kids. Indeed, in addition to the online and printed materials - including lesson plans for teachers, family activities and …

Last year, U by Kotex helped break the cycle of period shame by opening an honest conversation about vaginal health. Now, along with introducing the first-ever pads and liners with colorful patterns, they invited girls to redesign the feminine care category with the Ban the Bland Design Challenge. Through social media and online ads, they're reaching out to girls, giving them a megaphone and asking what they think about plain white pads in a world of colorful options.

The campaign exceeded expectations in a number of ways. Over 152 million impressions have been recorded with a 2.24 percent click-through rate and approximately 8-second interaction rate for rich-media banners. Before the campaign had ended, key retailers had already placed their second order. Isobar helped adidas make the CLIMACOOL Ride its most successful launch of the year. What started out as an assignment to produce digital work for the U.S. turned into a full-blown convergent campaign.

Outspent 52 to 1,we embarked on an online strategy for Chicken of the Sea tuna that incorporated compelling and relevant elements targeting moms, including a casual game that became the most played game ever on gsn.com, one of the largest gaming platforms on the Web. We also delivered on a key success metric, increasing "likes" to the Chicken of the Sea's Mermaid Facebook page six-fold within five months.

The Economist Group created the "Ideas Arena: Global Leaders" campaign around the conversation started at the World Economic Forum's annual gathering in Davos, Switzerland. Its goal was to weave Thomson Reuters into the fabric of intelligent conversation within the audience. The campaign targeted business decision makers and featured an interactive Web site chock full of forums for participation. The Economist's millions of readers, Facebook and Twitter fans were encouraged to follow and participate.

Google's "Watch This Space" campaign featured a sleek Web site that was easily navigable and full of rich content. Utilizing six tabs, the Web site hosts information on industry trends, solutions, tools, a creative corner, news and a sandbox. The content in each tab is artfully vibrant and informative, making the campaign's execution both effective and aesthetically pleasing.

Approva's new online campaign, I Love Control Freaks, sought to shine a cheeky light on what a Control Freak brings to a corporate environment - that is, a Control Freak is indispensable. The Web site, which is a cornerstone for the campaign, features loads of Control Freak-themed content like the "Official Control Freak eHandbook," "Should've Had a Control Freak" video series, and a Control Freak blog.

Promoting Gatorade as part of evolving sports nutrition meant upping its digital game to its target teen audience. The multimedia creative pitted vintage athletes against today's stars, like Dwight Howard and Peyton Manning, to showcase Gatorade's importance as a fitness fuel. The "Before, During and After" G Series also keyed up on an iPad game, driving users to gatorade.com, where questions are answered in real time, scoring a hit with its target demo.

Since Coke and Pepsi hold pouring rights on most college campuses, Dr Pepper booked a different entry. It partnered with chegg.com, the online textbook rental service, for an interactive brand campaign. Students designed Chegg boxes with Dr Pepper imagery, then asked friends to vote on Facebook and Twitter. The campaign clicked on 4,000 campuses; the top three designers won a MacPro - and the winning look will be printed on Chegg delivery boxes for the fall semester. The promotion delivered top marks: 19 million impressions.