While McAfee is well established in the world of online security, getting into the personal identity protection service was a natural extension of their brand.

Now getting to 25 million users a month, HowStuffWorks offers some funky explanations - everything from cell phones to stem-cell research. More importantly, it's entertaining. HowStuffWorks has video, podcasts and in-depth blogs that make learning about things, even weird stuff, a pleasure - not a school assignment. Special content blocks break a subject down in several formats. And it's all vetted by the pros. Best topics: How Foreclosures Work and How Wiretapping Works. Any connection?

Blenderbox created a design that effectively showcased their portfolio but also conveyed their visual style and technical chops through an intuitive interface.

Omnigon Communications' "Follow Me to the us Open" site for the U.S. Open played off a simple idea and leverages one of the most visible elements of the Open's experience: the concept of "making the draw," by creating a "social draw" that enabled an unlimited selection of participants who could earn points, and status, by engaging in the conversation around the campaign.

MLB.com is the premiere online destination for everything baseball, serving as a portal around live baseball, as well as the ability to alter modes between pre-game, live and post-game to help build awareness and excitement.

The HBO Boxing website featured an experience that mirrored HBO Sports' broadcast style.

In an effort to leverage the untapped potential of the digital reading experience, DMC asked VML to build Copia based on a simple idea: if a book is worth reading, it's worth discussing.

Women with metastatic breast cancer and their caretakers are an under-served population that is often overshadowed by larger breast-cancer awareness campaigns, which typically emphasize early stage breast cancer and prevention.

Every day, hundreds of thousands of moms visited the BabyCenter Community seeking a trusted place to share parenting challenges, advice and wisdom.

A whimsical Web site design with a personal and community mission is at the core of the Manduka yoga mats and products. Usual products and store locations are featured - as well as a yogi on the front page showing off an impossible forearm backward bend. The copy: "Meet Simon. Gravity is a silly law. Break it." Why not? The proud eco-conscious message of Manduka's gear comes across loud and clear. Online sales doubled in the first year.