Forrester Research estimates that information within a large company grows at about 76% year-on-year, according to Binesh Lad, Google's enterprise search manager. While he tells us in a video uploaded to YouTube that employees can spend about 25% of the time looking for information -- of which 50% of the time is spent looking in five or more silos within the organization -- Lad doesn't explain the importance of combining the data to support customer service and ad targeting.

Google has introduced a responsive design AdSense unit aimed at running on sites that automatically adapt to different screen sizes. It's a technique that Verizon and AT&T use when repurposing ads from video on mobile phones.