• How Trademark Infringement Increases Cost Per Click
    Avery's leadership position has made their name synonymous with a variety of label products. While they sell labels, the company also focuses on software through their Design and Print Online tool, as well as the WePrint printing service.
  • Google Wants To Target Your Life
    While calendars are intended to make the most of events, this one will also track your time. No doubt it will also provide fodder for Google to target ads and content.
  • Former Googler, AdMeld Founder, Takes Search Know-How To MightyTV
    A former Googler has launched a way to search and find content to watch and stream with just a few swipes. The new entertainment app, called MightyTV, is spearheaded by Brian Adams, founder, AdMeld, which Google acquired for $400 million in 2011, focuses on personalization.
  • Search Budgets Decline In Q1 -- First Time In More Than Six Years
    Marketers made many changes in the way they bought media during the first quarter of 2016. It seems they experimented more than in the past with different types of media on a variety of platforms. In first-quarter 2016, U.S. marketers spent 5% less on Google paid-search advertising, compared with the year-ago quarter, for the first time since 2009, according to one report.
  • 'The Boston Globe' Shakes Trump, Turns Satirical Content Into Leads
    "The Boston Globe" found a way to use U.S. First Amendment rights to create content that will likely gain more eyeballs on the front page of its Sunday's Ideas section, along with a piece in the opinion section, than all advertising strategies combined.
  • Amazon Echo, Alexa -- You Need Better Manners
    Many people love Amazon Echo for its ability to play music, answer complex questions, find local movies, get sports scores, and read to the kids. But what about manners?
  • Building The Perfect Ecommerce Search Engine For A $2 Trillion Market
    A couple of Google's first employees in Israel received Series A funding for their search engine startup focused on ecommerce. The "deep learning" engine -- focused on natural language processing, data science, and artificial intelligence -- is intended to make it easy to find products using natural language.
  • Native To Drive $53 Billion In Ad Spend, 62% Of All Mobile Display Advertising
    Some 83% of advertisements running on Facebook's Audience Network are native, with more than 50% of the apps on the network using native advertising units exclusively, rising sharply in the past year. More marketers have begun to tie those ads and traditional display advertising to search campaigns, according to Facebook.
  • If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce Sites
    Amazon this week said that it is moving its Prime Now one-to-two hour delivery service to the Web, which it previously only offered through a mobile app. Putting Prime Now on the Web places the service in front of more customers, which becomes available in May.
  • Google, FremantleMedia Partnership Expands Live Voting Via Search
    Google will give fans watching some of the biggest entertainment shows across Asia a way to cast their vote for their favorite entertainer through a partnership with FremantleMedia, working with PHD Singapore.
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