A Comcast FreeWheel study shows 78% of viewers say national TV network content on national streaming platforms has higher quality than mobile.

Nearly half of respondents say their "first stop" destination is one of the "big 5" streaming services - Netflix, Prime Video, Disney+, Hulu, Max - up vs. 35% in 2021 and 30% in 2018.

Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.

Apple TV is far down in second place at 13.3%, followed by Amazon Fire TV, Samsung, LG, Xiaomi and Vizio. Apple TV and LG recorded the strongest gains year-over-year.