MAD London Editions for February 2016
- MAD London - Monday, Feb. 29, 2016
- Concerns Leading To Ad Blocking Cannot Be Ignored, Says Nestle's Global Head Of Digital
- Trinity Mirror Claims New National Daily Can Be Profitable Within The Year
- Charities Warned About Hounding, Junk Mail And Cold-Calling
- Premier Inn Puts Ad Account Up For Review
- Monster.com Appoints Mcgarrybowen To European Ad Account
- Writeoffs Push Pearson Into The Red
- Charities In The Firing Line -- Time For More Engagement, Less Harassing?
- Facebook Live Expands To Android
- Data Will Help Charities Raise Funds And Restore Trust
- Starbucks Returning To Its Roots In Italy
- MAD London - Friday, Feb. 26, 2016
- Facebook Expands Mobile Ads With New Unit, Canvas
- Facebook Launches More 'Immersive' Larger And Tilting Ads
- Video Extra: AdBlock Plus Enters The Lion's Den
- Havas Reports 2015 Growth Of 5.1%; Revenue Tops $2 Billion
- AdBlock Plus Comes Clean On Acceptable Ads
- Google AMP: Another Nail In Coffin Of Journalism?
- Google Technology Begins To Identify Location In Images
- Trinity Mirror Plans GBP5m Campaign For New National
- Snapchat Will Use Nielsen's Digital Ad Ratings
- Amazon Quietly Launches Fashion Brands
- The Simplicity Imperative
- Consumer Confidence Dips, Possible Link To Brexit Debate
- Facebook Reactions
- Will Header Bidding Go Away If Google Makes A Change?
- Social Networks Take On Terrorism
- RKCR/Y&R Wins The Premier League
- Drinks Body Slams Report Linking Sponsorship With Underage Drinking
- Verify The Responsible -- Ban The Blockers
- MAD London - Thursday, Feb. 25, 2016
- Mobile Devices Involved In Half Of UK Online Sales
- Beyond Likes -- Facebook Rolls Out Emoji Responses
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
- Football League Drives Fan Engagement With Capital One Cup Final Through Social
- VisitBritain Seeks New Ad Agency For New Project
- Public Health England Calls Digital And Direct Review
- Elizabeth Line Announcement Gets Positive Social Response
- Half Of Online Sales Are Now Mobile -- Is Your Brand Ready?
- Google AMP Launches, Rivals Facebook Instant Articles
- Google Paid-Search Ads Cost Per Click Rising
- Programmatic Email Tools Put Individual Targeting In The Hands Of The Many, Not The Few
- Facebook's Ad-Server Exit Ominous Signal For Publishers
- MAD London - Wednesday, Feb. 24, 2016
- Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
- Native Soars By 156% In Europe
- Spotify Moves To Google's Cloud Service
- Three CMO Defends Mobile Ad-Blocking Move
- Adobe Expands Cloud With Mobile App Management Features
- Dentsu Launches B2B Global Agency, HQ In London
- Pepsi Max Unveils Star Lineup For 'Blue Card' Football Campaign
- Express Loses A Quarter Of Its Readers, Double Digital Drops For Many Nationals
- Lords Committee Finds 'No Compelling Case' For BBC Cuts
- BBC Launches Spotify-Compatible Music App
- Searchmetrics Reorganizes Business, Appoints Patric Liebold VP EMEA
- It Is Time (Inc.) For Native To Take A Bow In A Mobile-First World
- Data Democracy -- Co-Ops Help Everyone Target Like Google And Facebook
- MAD London - Tuesday, Feb. 23, 2016
- If TV's So Dead, Why Has It Just Hit Another Record?
- TV HIts Record Levels Thanks To Digital Companies
- Google Store Visits Launch, Will Link Store and Digital Activity
- KitKat Launches Mobile Parking Lot For Phone-Free Breaks
- Brit Awards Will Be Most Digital Yet
- Fairy Creative Account Likely Headed For Publicis Worldwide
- Moneysupermarket 'Strut' Ad Receives Most Complaints
- Bank of America Sponsors 'Vital Voices' Women Mentorship
- God Save The Queen - And Proceed With Caution While Backing Up
- MAD London - Monday, Feb. 22, 2016
- Zuckerberg And Samsung Announce VR Will Be 'The Most Social Platform'
- Channel 5 Owner Switches To PHD
- O2 Chief Executive Says Intrusive Mobile Advertising 'Is Not Tenable'
- BA Soars To Top Of The Superbrand Index
- Martell Tries Out Google Cardboard VR With Cognac Packaging
- Papers Dominated By Boris' Brexit Support
- Trinity Mirror Shows Cover For Its New Daily
- European Mobile Co. Three Will Launch An Ad Blocker
- Why Don't We Fight Mobile Ad Blockers By Certifying Reputable Publishers?
- Ads To Appear In Facebook Messenger
- Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
- Twitter Ban Deals Setback To ISIS Propaganda Campaign
- MAD London - Friday, Feb. 19, 2016
- Networks Could End Era Of Mobile Display Spray And Pray
- Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
- Three To Block Mobile Advertising
- 60% Of All Mobile Banner Ad Clicks Are Accidents
- Twitter Adds GIF Button, User Numbers Fall
- Why Snapchat Is Moving Into Ecommerce
- Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
- Adforce.com Partners With Triton Digital To Bring Premium Online Audio Ad Exchange To Euro Markets
- DMA Reveals A Programmatic Future For Email
- Waze, Google, Facebook: The Observer Effect And Our Interconnected, Co-Created Reality
- Heineken Hands 101 Strategy And Creative Brief
- 5 How-Tos For Real-Time Campaigns
- Twitter Makes It Easier For Customer Service To Switch To Direct Messages
- Apple Launches Ad Push As iPhone Sales Falter
- Mail Online Sets New Record For Daily Traffic
- Havas Promotes Paul Frampton To CEO
- MAD London - Thursday, Feb. 18, 2016
- News Corp To Launch Site For Right-Wing U.S. Politics
- Fitbit Shifts Marketing Focus From Fitness To Fashion
- Email Bonanza As 'Second Screening' Becomes 'Joint Screening'
- Facebook Expands Instant Articles, Goes Deeper Into News Biz
- Half Of CMOs Only Rate Social Media ROI As 'Average'
- Rumours Of Twitter's Death Are Much Exaggerated
- Swrve Releases Product For Faster Marketing Messages
- BA Switches Social To Cedar
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
- 'Daily Mirror' To Launch 20p New Daily National
- Facebook Opens Up Instant Articles To All Publishers
- ITV Puts Media Account Out For Repitch
- Discovery's Eurosport Signs BBC's Jonathan Edwards
- Social Must Learn To Turn Income Into Outcome
- MAD London - Tuesday, Feb. 16, 2016
- Revenue, Profit, Organic Growth All Up At Dentsu In 2015
- Star Wars Episode VIII Teaser Released
- UK's 'Independent' Closes Print Edition
- Wikimedia Reveals Work On Knowledge Graph Search Engine
- British Will Live Like Millionaires In Driverless Cars By 2050
- Why Facebook Is Revisiting SMS
- BBC 3 Airs For The Last Time
- Google's Censorship Compromise Panned By Digital Rights Group
- French Court Sides Against Facebook In Fight Over Nude Painting
- Europe Drives Dentsu Group Profit Growth
- O2 Opens Up Mobile Data For Better London Underground Targeting
- London Fashion Week To Stream On Outdoor Screens
- First Mosaic Billboard Will Promote New Citroen Cactus
- Handling Complaints Well Engenders Brand Loyalty
- L'Oreal And Helen Mirren To Challenge Attitudes To Older Women
- Dry Those Crocodile Tears - Digital Is Media's Future
- MAD London - Friday, Feb. 12, 2016
- IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
- Live Video Holds The Future For Twitter, Assures Dorsey
- Google Focuses On IP Address To Censor European Search Results
- Instagram To Roll Out Video View Counts
- Independent Likely To Online Only After Sale Of I
- Advertising's Transparency Struggles Come From A Misguided Model
- Sky Q Promotion Is Broadcaster's Most Digital Campaign Ever
- Facebook Offers Closed Captioning For The Hard-Of-Engaging
- Google Tax Row Harming Brand Image And Staff Morale, MPs Claim
- Facebook Investor Steps In It, Enrages Subcontinent
- Levy Unfazed By UK Revenue Drop But Concerned By Brexit
- Magazine Circulations Fall By 4%
- Yahoo Fights IBRC in Email Request
- Fans Are The Brand - Ignore This At Your Peril
