MAD London Editions for February 2016
MAD London - Monday, Feb. 29, 2016
Concerns Leading To Ad Blocking Cannot Be Ignored, Says Nestle's Global Head Of Digital
Trinity Mirror Claims New National Daily Can Be Profitable Within The Year
Charities Warned About Hounding, Junk Mail And Cold-Calling
Premier Inn Puts Ad Account Up For Review Appoints Mcgarrybowen To European Ad Account
Writeoffs Push Pearson Into The Red
Charities In The Firing Line -- Time For More Engagement, Less Harassing?
Facebook Live Expands To Android
Data Will Help Charities Raise Funds And Restore Trust
Starbucks Returning To Its Roots In Italy
MAD London - Friday, Feb. 26, 2016
Facebook Expands Mobile Ads With New Unit, Canvas
Facebook Launches More 'Immersive' Larger And Tilting Ads
Video Extra: AdBlock Plus Enters The Lion's Den
Havas Reports 2015 Growth Of 5.1%; Revenue Tops $2 Billion
AdBlock Plus Comes Clean On Acceptable Ads
Google AMP: Another Nail In Coffin Of Journalism?
Google Technology Begins To Identify Location In Images
Trinity Mirror Plans GBP5m Campaign For New National
Snapchat Will Use Nielsen's Digital Ad Ratings
Amazon Quietly Launches Fashion Brands
The Simplicity Imperative
Consumer Confidence Dips, Possible Link To Brexit Debate
Facebook Reactions
Will Header Bidding Go Away If Google Makes A Change?
Social Networks Take On Terrorism
RKCR/Y&R Wins The Premier League
Drinks Body Slams Report Linking Sponsorship With Underage Drinking
Verify The Responsible -- Ban The Blockers
MAD London - Thursday, Feb. 25, 2016
Mobile Devices Involved In Half Of UK Online Sales
Beyond Likes -- Facebook Rolls Out Emoji Responses
Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Football League Drives Fan Engagement With Capital One Cup Final Through Social
VisitBritain Seeks New Ad Agency For New Project
Public Health England Calls Digital And Direct Review
Elizabeth Line Announcement Gets Positive Social Response
Half Of Online Sales Are Now Mobile -- Is Your Brand Ready?
Google AMP Launches, Rivals Facebook Instant Articles
Google Paid-Search Ads Cost Per Click Rising
Programmatic Email Tools Put Individual Targeting In The Hands Of The Many, Not The Few
Facebook's Ad-Server Exit Ominous Signal For Publishers
MAD London - Wednesday, Feb. 24, 2016
Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
Native Soars By 156% In Europe
Spotify Moves To Google's Cloud Service
Three CMO Defends Mobile Ad-Blocking Move
Adobe Expands Cloud With Mobile App Management Features
Dentsu Launches B2B Global Agency, HQ In London
Pepsi Max Unveils Star Lineup For 'Blue Card' Football Campaign
Express Loses A Quarter Of Its Readers, Double Digital Drops For Many Nationals
Lords Committee Finds 'No Compelling Case' For BBC Cuts
BBC Launches Spotify-Compatible Music App
Searchmetrics Reorganizes Business, Appoints Patric Liebold VP EMEA
It Is Time (Inc.) For Native To Take A Bow In A Mobile-First World
Data Democracy -- Co-Ops Help Everyone Target Like Google And Facebook
MAD London - Tuesday, Feb. 23, 2016
If TV's So Dead, Why Has It Just Hit Another Record?
TV HIts Record Levels Thanks To Digital Companies
Google Store Visits Launch, Will Link Store and Digital Activity
KitKat Launches Mobile Parking Lot For Phone-Free Breaks
Brit Awards Will Be Most Digital Yet
Fairy Creative Account Likely Headed For Publicis Worldwide
Moneysupermarket 'Strut' Ad Receives Most Complaints
Bank of America Sponsors 'Vital Voices' Women Mentorship
God Save The Queen - And Proceed With Caution While Backing Up
MAD London - Monday, Feb. 22, 2016
Zuckerberg And Samsung Announce VR Will Be 'The Most Social Platform'
Channel 5 Owner Switches To PHD
O2 Chief Executive Says Intrusive Mobile Advertising 'Is Not Tenable'
BA Soars To Top Of The Superbrand Index
Martell Tries Out Google Cardboard VR With Cognac Packaging
Papers Dominated By Boris' Brexit Support
Trinity Mirror Shows Cover For Its New Daily
European Mobile Co. Three Will Launch An Ad Blocker
Why Don't We Fight Mobile Ad Blockers By Certifying Reputable Publishers?
Ads To Appear In Facebook Messenger
Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
Twitter Ban Deals Setback To ISIS Propaganda Campaign
MAD London - Friday, Feb. 19, 2016
Networks Could End Era Of Mobile Display Spray And Pray
Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
Three To Block Mobile Advertising
60% Of All Mobile Banner Ad Clicks Are Accidents
Twitter Adds GIF Button, User Numbers Fall
Why Snapchat Is Moving Into Ecommerce
Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries Partners With Triton Digital To Bring Premium Online Audio Ad Exchange To Euro Markets
DMA Reveals A Programmatic Future For Email
Waze, Google, Facebook: The Observer Effect And Our Interconnected, Co-Created Reality
Heineken Hands 101 Strategy And Creative Brief
5 How-Tos For Real-Time Campaigns
Twitter Makes It Easier For Customer Service To Switch To Direct Messages
Apple Launches Ad Push As iPhone Sales Falter
Mail Online Sets New Record For Daily Traffic
Havas Promotes Paul Frampton To CEO
MAD London - Thursday, Feb. 18, 2016
News Corp To Launch Site For Right-Wing U.S. Politics
Fitbit Shifts Marketing Focus From Fitness To Fashion
Email Bonanza As 'Second Screening' Becomes 'Joint Screening'
Facebook Expands Instant Articles, Goes Deeper Into News Biz
Half Of CMOs Only Rate Social Media ROI As 'Average'
Rumours Of Twitter's Death Are Much Exaggerated
Swrve Releases Product For Faster Marketing Messages
BA Switches Social To Cedar
Beyond Viewer Metrics: Defining The Greater Value Of Netflix
'Daily Mirror' To Launch 20p New Daily National
Facebook Opens Up Instant Articles To All Publishers
ITV Puts Media Account Out For Repitch
Discovery's Eurosport Signs BBC's Jonathan Edwards
Social Must Learn To Turn Income Into Outcome
MAD London - Tuesday, Feb. 16, 2016
Revenue, Profit, Organic Growth All Up At Dentsu In 2015
Star Wars Episode VIII Teaser Released
UK's 'Independent' Closes Print Edition
Wikimedia Reveals Work On Knowledge Graph Search Engine
British Will Live Like Millionaires In Driverless Cars By 2050
Why Facebook Is Revisiting SMS
BBC 3 Airs For The Last Time
Google's Censorship Compromise Panned By Digital Rights Group
French Court Sides Against Facebook In Fight Over Nude Painting
Europe Drives Dentsu Group Profit Growth
O2 Opens Up Mobile Data For Better London Underground Targeting
London Fashion Week To Stream On Outdoor Screens
First Mosaic Billboard Will Promote New Citroen Cactus
Handling Complaints Well Engenders Brand Loyalty
L'Oreal And Helen Mirren To Challenge Attitudes To Older Women
Dry Those Crocodile Tears - Digital Is Media's Future
MAD London - Friday, Feb. 12, 2016
IPG's Philippe Krakowsky Named Chairman IPG Mediabrands
Live Video Holds The Future For Twitter, Assures Dorsey
Google Focuses On IP Address To Censor European Search Results
Instagram To Roll Out Video View Counts
Independent Likely To Online Only After Sale Of I
Advertising's Transparency Struggles Come From A Misguided Model
Sky Q Promotion Is Broadcaster's Most Digital Campaign Ever
Facebook Offers Closed Captioning For The Hard-Of-Engaging
Google Tax Row Harming Brand Image And Staff Morale, MPs Claim
Facebook Investor Steps In It, Enrages Subcontinent
Levy Unfazed By UK Revenue Drop But Concerned By Brexit
Magazine Circulations Fall By 4%
Yahoo Fights IBRC in Email Request
Fans Are The Brand - Ignore This At Your Peril
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