MAD London Editions for April 2017
MAD London - Friday, April 28, 2017
WPP Says Weaker Spending Hindered Growth
P&G Unveils Strategy To Reduce Cost With Longer-Lasting Campaigns
Google Parent Alphabet Hits $21B In Q1 With Little Impact From YouTube Snafu
WPP's Sorrell Has Pay Cut To GBP15m
Brands Commit To Increase Online Ad Spend
What Boycott? Google Ad Revenues Soar 19% In Q1
'Forbes' Launches Italian-Language Edition
More Than Half Of All Digital Ad Spending Is Mobile
London Bar Serves Virtual Reality Tour To Patrons
Real Life British 'Iron Man' Flies In To Ted
Just Eat Sponsors The X Factor
1 In 5 Companies Fear Closure Over GDPR Non-Compliance
P&G's Agency Question: What Next, Now We Don't Need All This Stuff?
MAD London - Thursday, April 27, 2017
Transparency Impacts Agency Comps: Omnicom 'Exclusions' Drag Entire Sector
WPP Beats Growth Predictions, UK A Strong Performer
Havas Group Reports 'Slight' Q1 2017 Organic Growth
Havas Picks Up Rolls-Royce
Twitter Adds 9M Users, Revenues Dip
'The Guardian' Ditches Facebook Instant Articles Service Over 'Woeful' Returns
Study Finds Most Marketers Don't Consider Data Their Responsibility
Snapchat Discover Debuts In Germany
Twitter Users Up, Revenue Down
Halls Reviews Its European Advertising
Government Anger At Twitter User Data Policy
UK Slips To 40th Place In Press Freedom League
ICO Shares Feedback On GDPR Profiling In Brussels
Struggling Twitter Can Either Go Freemium Or Go Home
MAD London - Wednesday, April 26, 2017
Facebook Gears Up To Fight Fake News
Google Takes First Steps To Tackle 'Fake News'
Inside Google's War On 'Bad' Content
Four Consumer Insights To Aid Search
Study Finds Most Marketers Don't Consider Data Their Responsibility
United's PR Crisis Deepens With Death Of A Giant Rabbit
Big Mac To Your Door -- McDonald's Prepares For Home Deliveries
The Trust Factor? Consumers Lack Faith In Brands And Government On Privacy
BMW Print Ad Banned For Encouraging Irresponsible Driving
Apple To Cut Affiliate Commissions To 2.5%
Google Promotes Peace In UK
Content Marketing Has A Recall Problem, Research Finds
Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come
MAD London - Tuesday, April 25, 2017
Did Wikipedia's Founder Just 'Invent' The Newspaper As A Fake News Cure?
Apple To Cut App Commissions
UK Ad Spend Tops GBP21bn, Despite Brexit Woes
Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Survey Claims People Prefer TV On Laptops
Painting The CMO Out Of The Picture?
TV Spend Stalled Last Year, Will Shrink In 2017
LinkedIn Launches Tools For Audience Targeting
Wikipedia Founder Tackles Fake News With Wikitribune
Channel 4 Adds Personalisation To VOD Slots
ITN Calls For Greater Transparency To Fight Fake News
MAD London - Monday, April 24, 2017
IPG Reports 2.7% Q1 2017 Organic Growth
Facebook Takes Fake News 'Very Seriously'
More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
High Street Sales Dip As Online Sales Rocket
Amazon Vs. Google: Data Reveals Insights On Trending Searches
'Britain's Got Talent' Most-Watched Show Of 2017, So Far
Decision On Murdoch's Sky Takeover Bid Delayed Until After Election
WPP Leads Marcomms M&A In Q1 2017
Working Vs. Non-Working Budgets: Outdated Metric
Arsenal Launches An Alexa Skill
Election Success Reminds That Focus Is Key, Not 'Spray And Pray'
MAD London - Friday, April 21, 2017
Murdoch Versus YouTube And Facebook -- It's So On!
Publicis Groupe Posts -1.2% Organic Growth
Stein IAS Nabs Gyro's Danny Turnbull
Marketers Losing Millions From Slow-Loading Web Site Pages
Accenture Hires UM, Buys Kunstmaan
Blocking Poor Web Ad Experiences: What's In It For Google?
Channel 4 Starts The Sponsorship Bidding For 'Bake Off'
UK Households Lead The World In Online Payments
NHS To Limit Sugary Drinks Sales
US Declares Arresting Julian Assange Is A 'Priority'
'The Sunday Times' And 'Vogue' Row Over AB Females
Record Year For Banned Or Withdrawn Ads, ASA Reveals
MediaCom Wins Back Boots
MAD London - Thursday, April 20, 2017
Mobile Video Attention Quadruples -- Time To Ride The Wave?
Google Reportedly Prepping Ad Blocker
Digital Video Is UK's 'Rising Star,' eMarketer Claims
Facebook Unveils AR App Platform, Envisions Transformed Future
Duke Of York Highlights Importance Of Technology In Education
MediaLink Expands To Europe
Osborne Quits Politics To Focus On 'The Evening Standard'
Football Costs Dent Sky Profits As It Announces HBO Deal
Debenhams Considers Store Closures To Focus On Social, Mobile Shopping
Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
TalkTalk And BT Broadband Offer The Worst Service
Theresa May Open To Being Interviewed By Journalists And The Public
MAD London - Wednesday, April 19, 2017
Forget Integration -- Agency And Advertiser Disconnect Is Still Massive
Omnicom Q1 Revenue, Profits Up As Firm Sells Novus, Other Subsidiaries
Integrated Briefs Are Up, But Agencies Say Improvements Needed
Facebook Goes Virtual, Debuts Spaces Chat Room
Bellwether Reports Shows Budgets Are Rising
Publicis Groupe Taps Havas Veteran To Oversee French Operations
Snapchat Unveils AR, Closely Followed By Facebook, Again
Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
David Attenborough Is Your New Wildlife Guide On Google Earth
IMF Revises UK Growth Figures Upwards
No TV Ad Bonanza As Televised Leader Debates Ruled Out
Time To Spring Clean Email Lists
MAD London - Tuesday, April 18, 2017
Report: WPP Most Acquisitive Holding Company In Q1
Facebook Closes Thousands Of Accounts In Spam Crackdown
Publicis Conseil Helps Spread 'Returnship' Message In France
Guardian Calls Out Google And Facebook On Fake News
IAB Group Releases New Features In Native Ad Spec For Comment
Murderer's Live Video Prompts A Facebook Rethink
Sky And Virgin Media Close To Adsmart Deal
Weetabix To Be Sold To America's Post Holdings
Google Accused Of Misrepresenting Fake Content Clean-Up
Want EU Back? Or Hard Brexit 2.0? UK June Election Will Decide
MAD London - Thursday, April 13, 2017
Mobile App Surge Is An Opportunity, But Not For The Reason You Think
Snap-To-Shop Ads Hope To Drive Retail Sales
First Lady Accepts Apology And Damages From The Daily Mail
'Guardian' Launches VR Project About Babies
The Times Calls Out Facebook Over Inaction On Extremism And Paedophilia
Havas Media Wins Beats By Dre EMEA Media Account
Why Right Now Is The Time To Switch Email To Customer Acquisition
United's CEO Criticised For Poor Leadership
Mobile Users To Spend More Time On Fewer Apps
Hermes Trials London Deliveries By Robot
Virgin Media Admits Facebook Block Was Its Own Fault
Debenhams Chooses CJ Affiliate
Desktop Revival? First Quarterly Sales Uplift Since 2012
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