MAD London Editions for April 2017
- MAD London - Friday, April 28, 2017
- WPP Says Weaker Spending Hindered Growth
- P&G Unveils Strategy To Reduce Cost With Longer-Lasting Campaigns
- Google Parent Alphabet Hits $21B In Q1 With Little Impact From YouTube Snafu
- WPP's Sorrell Has Pay Cut To GBP15m
- Brands Commit To Increase Online Ad Spend
- What Boycott? Google Ad Revenues Soar 19% In Q1
- 'Forbes' Launches Italian-Language Edition
- More Than Half Of All Digital Ad Spending Is Mobile
- London Bar Serves Virtual Reality Tour To Patrons
- Real Life British 'Iron Man' Flies In To Ted
- Just Eat Sponsors The X Factor
- 1 In 5 Companies Fear Closure Over GDPR Non-Compliance
- P&G's Agency Question: What Next, Now We Don't Need All This Stuff?
- MAD London - Thursday, April 27, 2017
- Transparency Impacts Agency Comps: Omnicom 'Exclusions' Drag Entire Sector
- WPP Beats Growth Predictions, UK A Strong Performer
- Havas Group Reports 'Slight' Q1 2017 Organic Growth
- Havas Picks Up Rolls-Royce
- Twitter Adds 9M Users, Revenues Dip
- 'The Guardian' Ditches Facebook Instant Articles Service Over 'Woeful' Returns
- Study Finds Most Marketers Don't Consider Data Their Responsibility
- Snapchat Discover Debuts In Germany
- Twitter Users Up, Revenue Down
- Halls Reviews Its European Advertising
- Government Anger At Twitter User Data Policy
- UK Slips To 40th Place In Press Freedom League
- ICO Shares Feedback On GDPR Profiling In Brussels
- Struggling Twitter Can Either Go Freemium Or Go Home
- MAD London - Wednesday, April 26, 2017
- Facebook Gears Up To Fight Fake News
- Google Takes First Steps To Tackle 'Fake News'
- Inside Google's War On 'Bad' Content
- Four Consumer Insights To Aid Search
- Study Finds Most Marketers Don't Consider Data Their Responsibility
- United's PR Crisis Deepens With Death Of A Giant Rabbit
- Big Mac To Your Door -- McDonald's Prepares For Home Deliveries
- The Trust Factor? Consumers Lack Faith In Brands And Government On Privacy
- BMW Print Ad Banned For Encouraging Irresponsible Driving
- Apple To Cut Affiliate Commissions To 2.5%
- Google Promotes Peace In UK
- Content Marketing Has A Recall Problem, Research Finds
- Ad Spend Figures Don't Lie -- Print's Worst Days Are Yet To Come
- MAD London - Tuesday, April 25, 2017
- Did Wikipedia's Founder Just 'Invent' The Newspaper As A Fake News Cure?
- Apple To Cut App Commissions
- UK Ad Spend Tops GBP21bn, Despite Brexit Woes
- Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
- Survey Claims People Prefer TV On Laptops
- Painting The CMO Out Of The Picture?
- TV Spend Stalled Last Year, Will Shrink In 2017
- LinkedIn Launches Tools For Audience Targeting
- Wikipedia Founder Tackles Fake News With Wikitribune
- Channel 4 Adds Personalisation To VOD Slots
- ITN Calls For Greater Transparency To Fight Fake News
- MAD London - Monday, April 24, 2017
- IPG Reports 2.7% Q1 2017 Organic Growth
- Facebook Takes Fake News 'Very Seriously'
- More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
- High Street Sales Dip As Online Sales Rocket
- Amazon Vs. Google: Data Reveals Insights On Trending Searches
- 'Britain's Got Talent' Most-Watched Show Of 2017, So Far
- Decision On Murdoch's Sky Takeover Bid Delayed Until After Election
- WPP Leads Marcomms M&A In Q1 2017
- Working Vs. Non-Working Budgets: Outdated Metric
- Arsenal Launches An Alexa Skill
- Election Success Reminds That Focus Is Key, Not 'Spray And Pray'
- MAD London - Friday, April 21, 2017
- Murdoch Versus YouTube And Facebook -- It's So On!
- Publicis Groupe Posts -1.2% Organic Growth
- Stein IAS Nabs Gyro's Danny Turnbull
- Marketers Losing Millions From Slow-Loading Web Site Pages
- Accenture Hires UM, Buys Kunstmaan
- Blocking Poor Web Ad Experiences: What's In It For Google?
- Channel 4 Starts The Sponsorship Bidding For 'Bake Off'
- UK Households Lead The World In Online Payments
- NHS To Limit Sugary Drinks Sales
- US Declares Arresting Julian Assange Is A 'Priority'
- 'The Sunday Times' And 'Vogue' Row Over AB Females
- Record Year For Banned Or Withdrawn Ads, ASA Reveals
- MediaCom Wins Back Boots
- MAD London - Thursday, April 20, 2017
- Mobile Video Attention Quadruples -- Time To Ride The Wave?
- Google Reportedly Prepping Ad Blocker
- Digital Video Is UK's 'Rising Star,' eMarketer Claims
- Facebook Unveils AR App Platform, Envisions Transformed Future
- Duke Of York Highlights Importance Of Technology In Education
- MediaLink Expands To Europe
- Osborne Quits Politics To Focus On 'The Evening Standard'
- Football Costs Dent Sky Profits As It Announces HBO Deal
- Debenhams Considers Store Closures To Focus On Social, Mobile Shopping
- Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
- TalkTalk And BT Broadband Offer The Worst Service
- Theresa May Open To Being Interviewed By Journalists And The Public
- MAD London - Wednesday, April 19, 2017
- Forget Integration -- Agency And Advertiser Disconnect Is Still Massive
- Omnicom Q1 Revenue, Profits Up As Firm Sells Novus, Other Subsidiaries
- Integrated Briefs Are Up, But Agencies Say Improvements Needed
- Facebook Goes Virtual, Debuts Spaces Chat Room
- Bellwether Reports Shows Budgets Are Rising
- Publicis Groupe Taps Havas Veteran To Oversee French Operations
- Snapchat Unveils AR, Closely Followed By Facebook, Again
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
- David Attenborough Is Your New Wildlife Guide On Google Earth
- IMF Revises UK Growth Figures Upwards
- No TV Ad Bonanza As Televised Leader Debates Ruled Out
- Time To Spring Clean Email Lists
- MAD London - Tuesday, April 18, 2017
- Report: WPP Most Acquisitive Holding Company In Q1
- Facebook Closes Thousands Of Accounts In Spam Crackdown
- Publicis Conseil Helps Spread 'Returnship' Message In France
- Guardian Calls Out Google And Facebook On Fake News
- IAB Group Releases New Features In Native Ad Spec For Comment
- Murderer's Live Video Prompts A Facebook Rethink
- Sky And Virgin Media Close To Adsmart Deal
- Weetabix To Be Sold To America's Post Holdings
- Google Accused Of Misrepresenting Fake Content Clean-Up
- Want EU Back? Or Hard Brexit 2.0? UK June Election Will Decide
- MAD London - Thursday, April 13, 2017
- Mobile App Surge Is An Opportunity, But Not For The Reason You Think
- Snap-To-Shop Ads Hope To Drive Retail Sales
- First Lady Accepts Apology And Damages From The Daily Mail
- 'Guardian' Launches VR Project About Babies
- The Times Calls Out Facebook Over Inaction On Extremism And Paedophilia
- Havas Media Wins Beats By Dre EMEA Media Account
- Why Right Now Is The Time To Switch Email To Customer Acquisition
- United's CEO Criticised For Poor Leadership
- Mobile Users To Spend More Time On Fewer Apps
- Hermes Trials London Deliveries By Robot
- Virgin Media Admits Facebook Block Was Its Own Fault
- Debenhams Chooses CJ Affiliate
- Desktop Revival? First Quarterly Sales Uplift Since 2012
