MediaDailyNews Editions for February 2015
MediaDailyNews - Friday, Feb. 27, 2015
FCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes
Stumbling Badly In The Next 12-24 Months?
Six Signs We're In The Postdigital Age Of Advertising
Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
Nick Kicks Off Upfront Season With A Big Production Promise
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
Fox Names Marchese President Of Advanced Advertising
Google Brings Native Search Ads To Google PlayStore
'NY Daily News' Is Up For Sale
Bloomberg's Not-So-G-r-r-reat Cover Take
Radio's Local Digital Revenues To Soar In 2015
Clarification: YuMe Study Commissioned, Not Joint, With Nielsen
Correction: NCS AdVantics Datasets
Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries
AMC Programs 24% Hike In Ad Revs
Media General Merger With LIN Nets Strong Growth
Farmers Excited For Oscar-Winning Ad Star
Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
PubMatic Passes $130M Run Rate, Claims Profitability
BuzzFeed Launches Cute Or Not, Tinder-like for Cats and Dogs
MediaDailyNews - Thursday, Feb. 26, 2015
Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
How Advertisers Can Lead the Fight Against Digital Piracy
The Oscar And The Helix: Changing The Academy's DNA
Web Growth Dips, Facebook Keeps Pushing Internet Expansion
Six Signs We're In The Postdigital Age Of Advertising
VR Devices To Explode In The Next Five Years
Digital Advertising Alliance Launches Opt-Out App
Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
LinkedIn Joins Ad Network Race
ITN Taps Nielsen Catalina Data For Ad Sales
Horizon Dances For One Billion Rising
Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
Relevant, Original Content Brings Authority To Lesser-Known Sites
Cablevision Records 3% Rev Hike, But Subscriber Loss
New Cable Subscribers Help Balance Increase In Cord Cutters
Generator Appointed Media AOR For La Compagnie
Social Analytics Agency Talkwalker Opens First U.S. Office
MediaDailyNews - Wednesday, Feb. 25, 2015
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
Alex Bogusky to Launch Social-Good Start-Up
Digital Advertising Alliance Launches Opt-Out App
Which Way To The War?
AudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys
Google Provides A Delete Button For Domains
Could Google's Call-Only Ads Increase Search, Operating Brand Budgets?
Hard Rock Selects The Fearless Group For Media Duties
Rubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
Dentsu Agency mcgarrybowen Resigns Sears Account
NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
TV Everywhere Pushes Long-Form TV Via Digital Sites
Acxiom Merges AOS, LiveRamp Go; Launches New Data 'On-Boarding' Tech
Major League Gaming Taps OpenX To Sell Programmatically
Too Many Cooks In The Data Kitchen, Says Marketing Study
Real-Time Analytics Firm Metamarkets Raises $15M
Children's Lawyers Seek To Revive Privacy Case Against Google, Viacom
engage:BDR, Neustar Extend Offline Data To Online Ad Targeting
AdsWizz Taps Lotame For Data Management
MediaDailyNews - Tuesday, Feb. 24, 2015
2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital
Oscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement
PepsiCo Running Video Contest With LinkedIn To Recruit For Content Marketing
Oscar Wasn't As Popular In Social Media Circles This Year
Radio Groups Work To Free FM From Your Phone
Sideswipes: We're Doing Pretty Good On Digital Sex - Now We Just Need Intimacy
Century 21 Kicks Off 2015 Efforts Without CMO
CIMM Gears Up For Challenge Of Measuring Kids And Teens
'Billboard,' 'Hollywood Reporter' Create Native Ad Studio
'WSJ' Launches First Global Ad Campaign In A Decade
Dish Loses Subscribers, But Ups Revs 5%
Coke Launches Global Campaign To Mark Bottle's 100th
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
Burt's Bees Pretties Up Instagram
Oscar Advertisers Score On Social, Coldwell Banker Rules Facebook
Lenovo Sued Over Superfish Adware
Google Acquires Softcard IP, Cuts Pre-Install Wallet Deal With AT&T, T-Mobile, Verizon
Adform Guarantees Viewability With New Tech
MDC Partners Reports 10.8% Organic Growth For 2014
Ad-Targeting Data Providers Not All On Target
MediaDailyNews - Monday, Feb. 23, 2015
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Darden Puts $200 Million Media Assignment In Review
Radio Slipped in 2014, Digital Growth Slowed
Dove Campaigns To Restrain Nasty Tweets Against Women At Oscars
Watching TV Together? Not For Many Viewers
Chevrolet Stays On Top Of Racing With New Daytona 500 Ads
Dead Tweeting The Oscars!
Obama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech
IAB Releases Native RTB Specifications
And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
Oscar-Nominated Movie Piracy Costs Millions
Hallmark Parent Co. Scores 11% Ad Gains In 2014
Qualia, BlueCava Partner For Real-Time Intent Targeting
Havas Acquires mCommerce Specialist Plastic Mobile
More Face Time Yields Higher Wireless Satisfaction
42% Of Millennials Think Private-Label Foods Are More Innovative
LinkedIn Launches Lead Generation Tools
CIMM Gears Up For Challenge Of Measuring Kids And Teens
MediaDailyNews - Friday, Feb. 20, 2015
Nielsen To Launch 'Ratings Stabilization' In 31 Markets
Yahoo Intros Search In Apps As Part Of Mobile Development Suite
LinkedIn Network Display Extends Brand Reach Outside Platform
Hulu Battles Users About Disclosures To Facebook
Under Armour Lands 'The Greatest,' Signs Muhammad Ali
Scripps Networks Tap Gigliotti As CRO
Cadillac: Walk Softly And Carry Your Stick-Shift?
'NYT Magazine' Gets Redesign, Launches Events
The Advent Of Virtual "ROI" Reality
Does Anyone Care About Privacy Anymore?
Discovery Ad Revs Dip In U.S., Rise Globally
Celebs Show Their Support For Local YP
U.S. Biz Boosts DirecTV Gains
OMD Tops (Again) In Latest Gunn Media Ranking
Flurry CEO Predicts 2015 Will Become The Year Of Mobile Ecommerce
Targeted Victory Updates Platform To Include Facebook Ads Integration
Movies' Online Buzz Indicative Of Box Office Success
MediaDailyNews - Thursday, Feb. 19, 2015
Nielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes
Thoroughly Modern 'Family': First Look At Next Week's All-Digital Episode
Viewability In Focus At Leadership Meeting
American Legacy Shifts $50 Million Media Assignment To Assembly
'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
Rovi Inks Data Deal With A+E Networks
'World News Tonight' Gains, But 'NBC Nightly News' Holds Lead
Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
Sinclair Broadcast Forecasts Slight Uptick In Revs
VMM Taps Tremor For Programmatic Video
Small ISPs Urge FCC To Retreat From Plan To Classify Broadband As Utility
MDC Advertising Relaunches As 'The Programmatic Healthcare Agency'
Criteo Acquires DataPop, Sees $20M In Q4 Profit
MediaDailyNews - Wednesday, Feb. 18, 2015
KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
AT&T Charges Kansas City U-Verse Users $29 A Month To Avoid Tracking
Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
Facebook To Debut Product Ads, Boost To Brands
"Modern Family" Episode Is One Strictly By The iPhone
Facebook's Marketing Partners Program Officially Relaunches
Anheuser-Busch Selects Heroes
Fox's 'Empire' Rockets To Success
Apology Marketing Inducts Krispy Kreme Into Klub Campaign
Hampton Hotel Ads Use Music To Reach Leisure Travelers
3 Big Cable Stocks Downgraded
Yelp Takes Aim At Fake Review Purveyors
MediaDailyNews - Tuesday, Feb. 17, 2015
TV Upfront Spend Shifts, Cable Grows Steadily
Sideswipes: We're At A Weird Moment In Narcissism
Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
Facebook's 'Authentic Name' Policy Faces New Questions
Magazine Circs Slip Again
Dentsu Aegis Network Achieves 10% Organic Growth
You Can Go Home Again: T3 Lures Back Executive Jennifer Mollo
Fiji Water Launches Its First Television Campaign
Publicis Groupe In Talks To Acquire Press Agency Relaxnews
Foursquare Eliminates Barriers To Mobile App
comScore CEO Matta Joins Nativo Board Of Directors
MediaDailyNews - Monday, Feb. 16, 2015
Forbes Puts Native Ad On Cover
Kraft's CMO Among Execs Leaving As New CEO Changes Management Team
Google, Mattel Bring Virtual Reality To View-Master
Pinterest Removes Affiliate Links To Enhance Experience
Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
Nielsen Revs Grow Slightly, Focuses On VOD
What A Long, Strange Media-Death Week It's Been
IPG Will Remain Out Of The Inventory Resale Business
Bob Raidt Named Global President Of Arc
TV Rights Drive WWE Revs, Digital TV On Rise
Aqua-Tine, StrawberryFrog Show 'Love' For Smokers
Appeals Court Weighs Privacy Case Against Pandora
Brands Must Redirect Budgets To Customers Before Capitalizing On Technology
Durant Makes The Case For Sprint
SpotXchange Expands In Europe, Opens Office In Amsterdam
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