MediaDailyNews Editions for May 2019
- MediaDailyNews - Friday, May 31, 2019
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
- This Will Be A Sellers' Upfront
- Data-Enabled TV Buying Rises, Despite Concerns
- 4As Issues Brand Safety Playbook
- IAB's Matrix Seeks To Simplify Advanced TV Landscape
- NBCUniversal Launches 'Shoppable' Ad Product At French Open
- 'The Washington Post' Makes Programmatic Platform Available To Publishers
- Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
- Google Fights Attempt To Revive Battle Over Click Fraud
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
- Graduation Words To Live By
- New DTC Platforms Working Out Key Content Issues
- Why D2C Brands Excel At Creating Community
- New Analytics Tool Helps Brands Track Engaging Colors And Visuals
- Why China's Tencent Is About To Leapfrog The Competition
- MediaDailyNews - Thursday, May 30, 2019
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
- OMD Retains Top Media Shop Ranking, Spark Foundry Is Fastest Mover
- OOH TV Viewing Of Mueller's Live TV Statement Soars
- Out-of-Home Soars 6% During Q1
- Do Local TV Stations Operate In A Competitive Silo?
- Former Fox Ad Chief Marchese Returns To Entrepreneurism, Envisions 'New Type Of Holding Company'
- Top Syndie Shows Record Slight Viewer Declines For 2018-2019 Season
- Facebook Makes Rewarded Video Available To Gaming Apps In Audience Network
- Pokemon Wants To Go To Bed With You
- MediaDailyNews - Wednesday, May 29, 2019
- NBC News Launches 'NBC News Now' Streaming Service
- OMD Ranks No.1 In 2018 Billings
- Promos Rise For Summer TV Series
- LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
- Roku Squares Off Against OTT Rivals
- Look Who's Talking: Letterman And Stern Are Back Again
- Authentic Brands Group Buys 'Sports Illustrated' For $110 Million
- MediaDailyNews - Tuesday, May 28, 2019
- Summer Movies Screen Higher National TV Ad Spend
- Time Spent With Social Inches Up Again, Thanks To Instagram
- Merkle Builds Performance Marketing Lab
- Tremor Video DSP Adds Inventory From Outstream Video, DOOH
- Media Urged To Improve, Rename Climate Coverage
- Upfront Thoughts: Things That Matter
- Facebook Confers With Winklevoss Twins On Cryptocurrency: Report
- Assange Charged With Violating Espionage Act, Concerns Raised About Press Freedom
- Sports Streaming's Big Gamble
- Creative Data Integrates With Optimization Analytics For New Performance Metrics
- MediaDailyNews - Friday, May 24, 2019
- WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage
- Google Hits Publishers With Another Indexing Issue, Now Resolved
- Does Targeted Advertising Really Violate Your Privacy?
- FuboTV, FanDuel Ink Partnership Deal
- Virtual Pay TV Services' Growth Slows
- The New OTT World: Consumers Sign Up For 10+ Services
- Magazine Online Audiences More Engaged Than Other Brand Sites
- Lear Sitcom Re-creation On ABC Was Surprisingly Fun
- FBI Seeking LVMH Help In US Media-Buying Investigation
- MediaDailyNews - Thursday, May 23, 2019
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
- Click-Through Rates Of Video In-App Ads Soar
- 2018-'19 Season: Fewer TV Shows Hit The 10M Viewer Mark
- CBS' 'Colbert' Tops In Viewers For TV Season
- YouTube Tweaks Subscriber Count Displays
- Is HBO's Throne Half Empty?
- Peace Is At Hand As 'Game Of Thrones' Comes To An End
- The Trade Desk Taps Vevo's Carson As 1st Chief Revenue Officer
- Comcast Technology Solutions Rolls Out Global Ad Management Offering
- Google Introduces A New Look For Mobile Search
- Former Turner Executive Collins Heads To Fox News Media
- Tying Attribution To OOH Sampling: Vengo Labs' Marci Weisler
- MediaDailyNews - Wednesday, May 22, 2019
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
- Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
- Roku Launches 'Activation Insights' OTT Ad Product
- NBC Wins Season TV Ratings, But Broadcast Nets Lose Ground Overall
- In-Housing Is Supplementing, Not Replacing, Media Agencies
- VidCon Enters Original Content Business
- Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
- Forecast: AI-Created Ads Will Be More Accepted By 2023
- Is The Upfront's Future Mostly Digital?
- Infront Launches Sports-Focused Digital Transformation Brand iX.co
- CBS Assembles Adventure Series From Scores Of Movies, TV Shows
- Tubi Expands Ad Sales Team
- Rethinking Marketing: The AgeLab Dichotomy
- MediaDailyNews - Tuesday, May 21, 2019
- Less Spending For TV Ads Promoting Video Streaming
- It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
- Vienna Tourist Board's 'Unhashtag Vienna' Campaign Challenges Visitors To Explore Offline
- Streaming Video Invades The TV Upfront
- ESPN To Use Rights Negotiations To Stack ESPN+
- AMC Theaters' Movie Subscription Hits 800,000 Members
- Does The Primetime Television Upfront Still Matter?
- Pluto Adds The Young Turks Channel Ahead Of 2020
- Why The Ad Industry Must Embrace Kaizen Culture
- As Premium Content Changes, Lines May Blur Between Broadcast, Cable, Streaming
- Friend Or Fraud? Can You Tell The Difference?
- MediaDailyNews - Monday, May 20, 2019
- YouTube Ads Are Getting Longer
- Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
- Malvertising Found In 1 In Every 100 Ad Impressions
- Analysis Reveals 'Brand Safety' Takes Many Forms
- A Young Media Person's Guide to Evaluating Pilots
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food Truck
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
- Conde Nast Sets Up Pop-Up Outside Upfronts
- Quibbling Critic Takes Issue With 'Deadwood' Movie Title
- Gearing Up For Election TV
- MediaDailyNews - Friday, May 17, 2019
- The Next Big Source Of Ad Fraud: Attribution
- 4 Finalists Reportedly Competing To Acquire WPP's Kantar
- Controlling Hulu, Disney Plots A Synergized Path Forward
- Trump Takes On Social Media Giants, Responds To Crackdown On Violent Extremism
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
- Don't Think Brand Media Safety. Think Brand Media Surprise
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
- Duration Weighting In Video Ad Measurement: Time Matters
- IPG's Huge, Amazon To Present 'Change for Good' Hackathon At Cannes
- Amazon Fire TV Tops Roku In Users
