MediaDailyNews Editions for May 2019
MediaDailyNews - Friday, May 31, 2019
Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
This Will Be A Sellers' Upfront
Data-Enabled TV Buying Rises, Despite Concerns
4As Issues Brand Safety Playbook
IAB's Matrix Seeks To Simplify Advanced TV Landscape
NBCUniversal Launches 'Shoppable' Ad Product At French Open
'The Washington Post' Makes Programmatic Platform Available To Publishers
Google Not Top Consideration In AI-Driven B2B Media-Buying Plans
Google Fights Attempt To Revive Battle Over Click Fraud
Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
Graduation Words To Live By
New DTC Platforms Working Out Key Content Issues
Why D2C Brands Excel At Creating Community
New Analytics Tool Helps Brands Track Engaging Colors And Visuals
Why China's Tencent Is About To Leapfrog The Competition
MediaDailyNews - Thursday, May 30, 2019
Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
OMD Retains Top Media Shop Ranking, Spark Foundry Is Fastest Mover
OOH TV Viewing Of Mueller's Live TV Statement Soars
Out-of-Home Soars 6% During Q1
Do Local TV Stations Operate In A Competitive Silo?
Former Fox Ad Chief Marchese Returns To Entrepreneurism, Envisions 'New Type Of Holding Company'
Top Syndie Shows Record Slight Viewer Declines For 2018-2019 Season
Facebook Makes Rewarded Video Available To Gaming Apps In Audience Network
Pokemon Wants To Go To Bed With You
MediaDailyNews - Wednesday, May 29, 2019
NBC News Launches 'NBC News Now' Streaming Service
OMD Ranks No.1 In 2018 Billings
Promos Rise For Summer TV Series
LinkedIn Buys Drawbridge To Build On Growth And Expand Analytics Capabilities
Roku Squares Off Against OTT Rivals
Look Who's Talking: Letterman And Stern Are Back Again
Authentic Brands Group Buys 'Sports Illustrated' For $110 Million
MediaDailyNews - Tuesday, May 28, 2019
Summer Movies Screen Higher National TV Ad Spend
Time Spent With Social Inches Up Again, Thanks To Instagram
Merkle Builds Performance Marketing Lab
Tremor Video DSP Adds Inventory From Outstream Video, DOOH
Media Urged To Improve, Rename Climate Coverage
Upfront Thoughts: Things That Matter
Facebook Confers With Winklevoss Twins On Cryptocurrency: Report
Assange Charged With Violating Espionage Act, Concerns Raised About Press Freedom
Sports Streaming's Big Gamble
Creative Data Integrates With Optimization Analytics For New Performance Metrics
MediaDailyNews - Friday, May 24, 2019
WPP's Triad 'Targeted' For Acquisition As Retail Media Takes Center Stage
Google Hits Publishers With Another Indexing Issue, Now Resolved
Does Targeted Advertising Really Violate Your Privacy?
FuboTV, FanDuel Ink Partnership Deal
Virtual Pay TV Services' Growth Slows
The New OTT World: Consumers Sign Up For 10+ Services
Magazine Online Audiences More Engaged Than Other Brand Sites
Lear Sitcom Re-creation On ABC Was Surprisingly Fun
FBI Seeking LVMH Help In US Media-Buying Investigation
MediaDailyNews - Thursday, May 23, 2019
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Click-Through Rates Of Video In-App Ads Soar
2018-'19 Season: Fewer TV Shows Hit The 10M Viewer Mark
CBS' 'Colbert' Tops In Viewers For TV Season
YouTube Tweaks Subscriber Count Displays
Is HBO's Throne Half Empty?
Peace Is At Hand As 'Game Of Thrones' Comes To An End
The Trade Desk Taps Vevo's Carson As 1st Chief Revenue Officer
Comcast Technology Solutions Rolls Out Global Ad Management Offering
Google Introduces A New Look For Mobile Search
Former Turner Executive Collins Heads To Fox News Media
Tying Attribution To OOH Sampling: Vengo Labs' Marci Weisler
MediaDailyNews - Wednesday, May 22, 2019
Microsoft Experiments With Shopping, Will Launch More Product Ads In Image Search
Emotion-Driven Engagement And Customer Loyalty, It's Not Necessarily What You Think
Roku Launches 'Activation Insights' OTT Ad Product
NBC Wins Season TV Ratings, But Broadcast Nets Lose Ground Overall
In-Housing Is Supplementing, Not Replacing, Media Agencies
VidCon Enters Original Content Business
Google Trust Issues Heat Up As LinkedIn Becomes Increasingly Transparent
Forecast: AI-Created Ads Will Be More Accepted By 2023
Is The Upfront's Future Mostly Digital?
Infront Launches Sports-Focused Digital Transformation Brand
CBS Assembles Adventure Series From Scores Of Movies, TV Shows
Tubi Expands Ad Sales Team
Rethinking Marketing: The AgeLab Dichotomy
MediaDailyNews - Tuesday, May 21, 2019
Less Spending For TV Ads Promoting Video Streaming
It's The Culture, Stupid: IPG/Twitter Find Brands Must Be Engaged
Vienna Tourist Board's 'Unhashtag Vienna' Campaign Challenges Visitors To Explore Offline
Streaming Video Invades The TV Upfront
ESPN To Use Rights Negotiations To Stack ESPN+
AMC Theaters' Movie Subscription Hits 800,000 Members
Does The Primetime Television Upfront Still Matter?
Pluto Adds The Young Turks Channel Ahead Of 2020
Why The Ad Industry Must Embrace Kaizen Culture
As Premium Content Changes, Lines May Blur Between Broadcast, Cable, Streaming
Friend Or Fraud? Can You Tell The Difference?
MediaDailyNews - Monday, May 20, 2019
YouTube Ads Are Getting Longer
Food For Thought: How Data Changes What, When, Where, Why And For How Long You Eat
Malvertising Found In 1 In Every 100 Ad Impressions
Analysis Reveals 'Brand Safety' Takes Many Forms
A Young Media Person's Guide to Evaluating Pilots
Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food Truck
Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Conde Nast Sets Up Pop-Up Outside Upfronts
Quibbling Critic Takes Issue With 'Deadwood' Movie Title
Gearing Up For Election TV
MediaDailyNews - Friday, May 17, 2019
The Next Big Source Of Ad Fraud: Attribution
4 Finalists Reportedly Competing To Acquire WPP's Kantar
Controlling Hulu, Disney Plots A Synergized Path Forward
Trump Takes On Social Media Giants, Responds To Crackdown On Violent Extremism
Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Don't Think Brand Media Safety. Think Brand Media Surprise
Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Duration Weighting In Video Ad Measurement: Time Matters
IPG's Huge, Amazon To Present 'Change for Good' Hackathon At Cannes
Amazon Fire TV Tops Roku In Users
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