MediaDailyNews Editions for May 2019
MediaDailyNews - Friday, May 17, 2019
The Next Big Source Of Ad Fraud: Attribution
4 Finalists Reportedly Competing To Acquire WPP's Kantar
Controlling Hulu, Disney Plots A Synergized Path Forward
Trump Takes On Social Media Giants, Responds To Crackdown On Violent Extremism
Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Don't Think Brand Media Safety. Think Brand Media Surprise
Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Duration Weighting In Video Ad Measurement: Time Matters
IPG's Huge, Amazon To Present 'Change for Good' Hackathon At Cannes
Amazon Fire TV Tops Roku In Users
MediaDailyNews - Thursday, May 16, 2019
Nielsen Expands Local Media Cross-Platform Planning Tool To 19 Markets
WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
CBS Promotes Streaming Prowess At Upfront
Linear TV Ads Remain Most 'Relevant' To Viewers
Google, Facebook: We're Committed To Transparency -- Attribution, Not So Much
White House Won't Endorse Anti-Extremism Initiative
Quibi Seeks To Raise Another $1B Ahead Of Streaming Launch
New Network Shows Cover The Same Old, Well-Trodden Ground
Can Advertisers Monetize Voice?
White Ops, Partnership Extends Pre-Bid Fraud Protection For Brands
Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Facebook Enacts Stricter Rule On Mobile Video Streaming
Dentsu Reorganizing As Growth Sputters
OOH Pulls In Younger Demos
TV, Digital: The Content Is Being Watched
MediaDailyNews - Wednesday, May 15, 2019
NAI Bans Behavioral Targeting Of Users Under 16
MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based Measurement
CBS Adds 5 New Fall Shows, Tops In Viewers For 2018-'19
ABC To Debut 3 Fall Shows, Limits Marketing Message
Clients To Agencies: It's Not You, It's The Customer
Marketers Speak Out On Google Advertising As Marketing Live Kicks Off
Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
IAB Releases User-Generated Content Guide For Marketers
Ad Fraudsters Exploit Massive Loophole In OTT
Google Shopping Becomes Marketplace, Supported By Google Express
Apps Lose 69% Of Users In First Day Of Installation
Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
Facebook Sues App Developer Over Data Mining
The Gap Between People And Platforms
Is Disney Preparing A Global Media Review?
MediaDailyNews - Tuesday, May 14, 2019
Upfront Preview: Strong Scatter Market, But Worries About Ad Glut
NBC Embraces Ad-Supported Streaming At Upfront
Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data Summit
Fox Offers 10 New Shows For 2019-'20, Sports Remain Key
Assembly Loses Fox Media Assignment Following Disney Merger
Disney To Control Hulu, Buys Out Comcast Stake
Adobe Adds Ecommerce Support For Amazon, Google
The Keyword Is Dead: Accept And Adjust
As Seen On TV: Does D2C Spending Mean Good Vibes, Or Bad Omen?
In Age Of Time-Shifted Viewing, Networks Stay On Schedule
Levy's 'Beautiful' And Continuing Role At Publicis Groupe
Criteo Hires Industry Expert To Focus On Retail Media
Google Former Programmatic Head To Lead iQuanti Paid Media
MediaDailyNews - Monday, May 13, 2019
Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
Up To 47% Of Streaming Ads May Not Be Delivered Properly
Clash Of Network Pitbulls As Upfront Week Gets Underway
NBC Unveils 8 New Shows For Upcoming Season, Slim Lead In Key Adults
Live From Malaga, It's A Week-Long Dive Into Data Marketing
PEN America Battles Trump Administration Over First Amendment
The Deepfake Video Takes Disinformation To A New, Terrifying Level
American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Ad Blocking Is Decreasing, But Its Impact Is Worse
Viacom Ad Revenues Down, Pluto TV Expected To Deliver Positive Results
31% Of U.S. Homes Own Smart Speakers, Up From 8%: CTA
MediaDailyNews - Friday, May 10, 2019
Dentsu Aegis Network Reorganizes U.S. Media Operations
Google Rolls Out New Features To Aid Local Marketing Campaigns
Trade Desk Revenues Rise 41%, But Stock Drops 14%
Disney's $400M Investment In Vice Media Becomes $353M Write-Down
Disney Ad Revenues Down, Cable Revenues Up 2%
Fox Does Not See 'Meaningful' Direct-To-Consumer Opportunity
Amazon Smart Speaker For Kids Raises Privacy Concerns, Lawmakers Say
Piling On: Blame MBOs
Software May Destroy Some Agencies -- But Won't Destroy Need For Them
Fox's Levy Named OpenAP CEO
Google To Offer New Anti-Tracking Tools
FuboTV Taps Flatley To Lead Ad Sales
DAZN Draws 'Significant Subscriptions' From Alvarez-Jacobs Fight
'Game Of Thrones' Had A Modern-Day Visitor: Starbucks
MediaDailyNews - Thursday, May 9, 2019
Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Dentsu Launches New Media Agency 'Model,' Literally
4 In 10 Ad Execs Predict Upfront Will Either Diminish Or Disappear In Five Years
Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
MMA Offers Strategies To Create Better Attribution Models
Zuckerberg Says He's Serious About Privacy. Why I Believe Him.
Social Marketers Call Understanding Target Audience A Challenge
It's A Mystery: New Perry Mason Won't Be A Lawyer
'New York Times' Records Steady Increase In Digital Subscribers, Launches 'Parenting'
3Q Digital Gets 'Significant' Growth Investment For Expansion, Acquisitions
Don't Send Memorial Day Emails On The Day Itself, Expert Warns
TV-Commerce Deals: Deja Vu Or Deja View?
Innovid Expands Analytics Business, Hires Former Nielsen Exec
FTC Urged To Investigate Amazon's Echo Dot Kids Edition Over Privacy
Licensed Shows Dominate Netflix Viewing
MediaDailyNews - Wednesday, May 8, 2019
Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Brown Succeeds Cooper As CEO, PHD Worldwide
PHD's Cooper Elevated To New Omnicom Media Group Role
The Tao Of Unilever, Part 2: Amazing AI Applications
Many 4KTV Owners Don't Use Advanced Content Features
'Game Of Thrones' Gets Snarled In Final Season Episode Four
Amazon Wants To Pay 'NYT,' 'BuzzFeed' To Expand Globally
MediaDailyNews - Tuesday, May 7, 2019
Spotify Tests Interactive Voice Ads
Digital's Sudden Deceleration: GroupM Reveals Why It's Inevitable, Not Necessarily Bad
At Newfronts, YouTube And Hulu Flex Their Muscles
XFL Signs ABC, ESPN, Fox Cable Nets For New Season
Dark Web Operators Shut Down In Global Sweep
Study: Voice Assistants Far From Hot Marketplace For Buying
TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep Up
Who Will Control TV's Future?
Vice Media Raises $250 Million, Executes New Strategy
Consumer Attention Metrics Now Used To Optimize Campaigns
Sinclair Deal For 21 Regional Sports Nets Sends Stock Up
Building Authentic Brand Impact With Video
Super Bowl To Have Fewer Ad Breaks, But Same Number Of Ads
MediaDailyNews - Monday, May 6, 2019
Google Tests New Type Of Shoppable Ad
IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
eMarketer Upgrades Programmatic Video Outlook: Cites OTT, CTV And Social Boom
Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
Microsoft Advertising Rebrands Strategy For Native Ads, Search, Video
Why Martech Is Overtaking Ad Tech
Google Debuts More Video Series On YouTube
Sinclair Buys 21 Regional Sports Nets From Disney For $10.6 Billion
Digital Ad Fraud Down: What Does That Really Mean?
When TV Doesn't Check Trump's Tweets, Fake News Can Spread
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