MediaDailyNews Editions for April 2021
MediaDailyNews - Tuesday, April 13, 2021
The Kiuertgflop Is The Message: TBWA Uses Gibberish To Fight Illiteracy
PHD Taps Longtime Zenith Veteran To Lead Integrated Investment
GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
Aaron Rodgers As Permanent 'Jeopardy' Host? Dear God, No
Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
Apple Building TV With Built-In Camera, Speaker: Report
Tinder Taps Yum, P&G Vet George Felix As CMO
Digital's Big 10 Continue To Get Bigger, Approach 80% Of Every Ad Dollar
Project Bernanke Is Not Google's First Secret
Barilla Taps Publicis Italy For New Global Campaign Work
Twitter User Presses Claims Over Use Of Phone Numbers For Ad Targeting
MediaDailyNews - Monday, April 12, 2021
Cannes Lions Unveils Jurors, Women Now The Majority
IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
Has COVID-19 Changed Brand Loyalty?
Thanks To COVID, Movies Are Now TV
Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
Traditional TV Time Sinks During Higher Pandemic Viewing
With Razorfish Leading The Way, 'Art Bash' Fundraiser Pivots To Digital
Dentsu Confirms It May Sell Its Tokyo Headquarters Building
FTC And States Press To Proceed With Antitrust Claims Against Facebook
Omnicom Encourages Asian Representation In Ads
MediaDailyNews - Friday, April 9, 2021
VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited
Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Reopening: Being More Than A Cog In A Machine
Marketing/Media M&As Begin Bouncing Back
Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Twitter's Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Once A Red-Hot Topic, Meghan And Harry Fade From View
P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Twitch To Suspend Users For 'Entirely Off-Platform' Harmful Behaviors
Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
Could The Pandemic Or A Boycott Trip Up Another Olympics?
TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
MediaDailyNews - Thursday, April 8, 2021
Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
Pandemic, What Pandemic: Internet Ad Spending Surged 12.2% To $139.8B In 2020
Cannes Lions Festival Going All Digital For Second Straight Year
Gallegos United, Crossmedia Launch Multicultural Media Shop
Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
Unilever Confirms It Is Conducting Multinational Media Agency Review
Crime Gets Reorganized On New 'Law & Order' Spinoff
TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
SMBs Ready To Restart 2021 Ad Budgets, Study Shows
As Data Hacking Grows, What Happens To Legacy Media?
Smart TVs Now In 70% Of U.S. TV Homes
Roku: NCAA Men's Tournament Streaming Time Up 75%, Reach Up 87%, Vs. 2019
MediaDailyNews - Wednesday, April 7, 2021
Faced With Existential Threat, Cadillac CMO Shifted To 'Live' Interface
Empower Named Media AOR For American Standard Parent LIXIL Corp.
Beach Named Global IPG Mediabrands President, Schwab's Pelage Tapped To Succeed Him
On Cusp Of Apple's IDFA Changes, iOS App Marketing Interest Soars
Bidstream Data Could Threaten National Security, Senators Warn
Google To Roll Out YouTube Video Ad Experiments
Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, Advertisers
'Rebel' Yells Loud And Long In New ABC Drama
Spotify Should Ditch 'Dangerous' Voice Recognition Technology, Watchdog Says
Omnicom Wins Global Allianz Assignment
Social Media Reflects Rights Vs. Obligations Split
Will Social Media Paywalls Be Common In The Future?
MediaDailyNews - Tuesday, April 6, 2021
Media Researchers: Politics Ruins Everything, Including Media Research
Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
Amazon Share Of U.S. Digital Advertising Tops 10%
Tally Selects Mediahub For U.S. Assignment
OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
'Kung' Phooey: Throwaway Line Mars CW Martial Arts Drama
Edelman: Trust In All Forms Of Media Falls To All-Time Low
Facebook Unveils New Ad Units Tailored For Streamers
BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics
Institute For Advertising Ethics President Says Industry Needs Standards, Guidelines
Instagram For Kids Raises 'Serious Concerns,' Lawmakers Say
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
In Favor Of Cancel Culture
Bidding War For Tribune Framed As Moral Choice
When Is Sharing A Log-In For Streaming A Good Thing?
Court Ends Battle Between Trump And Blocked Critics
MediaDailyNews - Monday, April 5, 2021
'Godzilla vs. Kong' Scores At Box Office, Heavy National TV Sports Advertising
Trust Belt: Why We're Losing Confidence In Technology
Love Conquers Rivalry In Sibling Sitcom 'Home Economics'
Horizon Media Develops PSA To Fight Asian Hate
Good News For The TV Upfront - In The Short Term
Facebook Explores Ranking Some Key Content Categories Differently
Ad Council Names First Equity Officer
Oklahoma Opt-In Privacy Bill Stalls
The Fourth-Party Cookie - How It Looks And Acts
To Integrate Measurement -- Or Not To Integrate Measurement?
High Court Wisely Upholds FCC Rules On Media Cross-Ownership
MediaDailyNews - Friday, April 2, 2021
Court Upholds FCC's Loosening Of Media Cross-Ownership Rules
Know When To Fold 'Em
Biden Admin Bows National Vaccine TV Campaign, Outreach Through Trusted Organizations
Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
'Godzilla Vs. Kong' Pulls $9.6M On Opening Night, Best Showing To Date During Pandemic
Man With A Horn: Doc Severinsen on 'American Masters'
Interest In 'Marketing Reporting' Soars
Drew Barrymore To Launch Quarterly Lifestyle Magazine In June
When Retailers Become Media Sellers
Hat In Hand, Lincoln Project Says Upcoming Midterms 'Most Consequential' Ever
Biden's Infrastructure Plan May Be Problematic For Publishers
Republicans Question Tech Companies Over Parler Takedowns
MediaDailyNews - Thursday, April 1, 2021
Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
Google Begins Testing Browser-Based Ad Targeting In U.S.
Biden Unveils Plan To Expand Broadband, Lift Restrictions On Municipal Networks
McDonald's Taps Canvas WW, Lopez Negrete For Hispanic Media Strategy Duties
2021 U.S. Ad Consensus Revised Upward On Magna, GroupM Updates
New Facebook Filter Gives Users, Including Brands, More Control Of News Feed
Middle-Aged Pedrad Plays A Lad Named Chad
Podcasting Is Putting The Sizzle Back In Radio -- Er, I Mean Audio -- Advertising
Facebook: Trump Can't Use Daughter-In-Law's Account To Circumvent Ban
Univision's Core Advertising Drops 6% In Q4, Overall Ads Up 10%
The Internet Finally Comes Of Age
Polling For Accuracy In The Census
P&G Agrees To Acquire Publicis Groupe