MediaDailyNews Editions for April 2021
- MediaDailyNews - Friday, April 30, 2021
- Mediahub Wins Crown Media Networks Account
- Biden Ratings Lowest In Modern Presidential History
- Pointed Fingers And Other Publicity Picture Cliches
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
- Big Five Networks Down 12% In Prime-Time Season Viewers
- These Movie Posters Are NOT Coming To A Theater Near You
- Lack Of U.S. Broadband Access Threatens More Than Our Industry
- Florida Senate Passes Privacy Bill
- How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
- Could A Broadcast TV Network Disappear In 5 Years?
- WPP And Sorrell Squabble Over Millions In Denied Bonus Awards
- Supreme Court Ruling Requires Dismissal Of FTC's Antitrust Case, Facebook Says
- Amazon's Sales And Profits Rise To 'Staggering' Levels
- MediaDailyNews - Thursday, April 29, 2021
- ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
- Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
- Puppet Regimes: Fox Parody Pounds Trump, Biden
- The Case For Mobile Ad Price Deflation
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
- Guess What Marketers Are Searching For (You Guessed It - 'Search')
- Interpublic Turns The Corner In Q1
- 'Field & Stream' Digitizes Its Magazine
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
- MediaDailyNews - Wednesday, April 28, 2021
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
- ViacomCBS Adds Comscore For Linear National Currency
- Ad Industry Wrestles With Measurement In New Privacy-Compliant World
- If You've Read One Oscar Review, You've Read 'Em All
- Oscar Viewing Is Down -- What's To Blame?
- Q1 Streaming Ads Grew As Global Streaming, Social Surged
- FTC Asks Congress For Power To Seek Restititution From Fraudsters
- MediaDailyNews - Tuesday, April 27, 2021
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
- Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
- Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
- Dentsu Invests In U.S. Media Company Overtime Sports
- Roku May Lose YouTube TV, Accuses Google Of Anticompetitive Behavior
- Change The World -- For Good Or Evil?
- German Advertising Federation Brings Complaint Over Apple's Privacy Settings
- Omnicom Launches Omni Health
- Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
- U.S. TV Time Viewed In Q1 Down 9%, More Declines Expected
- Ad Council Elects New Board Members
- How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
- Univision Partners With Google On Digital Media, Advertising Infrastructure
- Subdued Oscars Still Yields Social Chatter For Cadillac
- MediaDailyNews - Monday, April 26, 2021
- FMCG Ad Spending Expanding, But Not So Fast
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
- Are You Ready For Some Inflation?
- General Motors To Increase Spending With Black-Owned Media
- Study Finds Independent Agencies Make Strong Comeback In Q1
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
- Acorn's Hard-Boiled 'Backstrom': How Swede It Is
- When It Comes To News Media, Millennials Are Not As Digital As You May Think
- Are We Ready To Take The Red Pill?
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
- Fix Your Algorithmic Racism, Or Face The FTC
- Internet Association Warns Against 'Disastrous Effects' Of Proposed Florida Privacy Law
- MediaDailyNews - Friday, April 23, 2021
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
- IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
- Behr Paint Brushes Haworth, Taps UM As New Media Shop
- Golden Globes Ratings Drop Could Be In Store For Oscars Too
- 'Word of Mouth' Generating More Marketer Buzz
- Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
- Why Are CTV Ad Rates So High?
- Verizon Will Allow 5G Users Backstage Views Of The Oscars -- But Who Will View The Oscars?
- Facebook Is Main Source Of Vaccine Misinformation For Latinx Consumers
- Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels Ads
- MediaDailyNews - Thursday, April 22, 2021
- IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
- You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
- Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
- TV Columnist's Lament: Why I Miss Donald Trump
- WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
- FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'
- Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
- Chauvin Trial, Verdict Seen By 18.4 Million Nielsen-Measured Viewers
- Comscore Gains Access To Sling TV Data For Advanced TV Push
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
- FTC Urged To Investigate Google's Marketing Of Children's Apps
- Twitter Now Testing 'Professional Profiles' For Brands
- Apple To Boost Ad Business With Focus On Privacy
- Mobile Marketers Think Pushing Is A Good Thing. Will You Push Back?
- VMLY&R Retains U.S. Navy Contract
- Ad Agency Legend Carl Spielvogel Dies at 92
- MediaDailyNews - Wednesday, April 21, 2021
- IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
- Havas Media Taps Publicis Media's Grant As Chief Strategy Officer
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
- Apple's New Privacy Settings To Roll Out Next Week
- Omnicom Sees Return To Organic Growth In Q2
- Ed Helms Pieces Together A Small-Town Comedy
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
- Linear TV Means Antiquated Media Planning
- 'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
- An Advertiser Playbook For The Rise Of Streaming
- The Deconstruction Of Trust
- WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
- VMLY&R Retains U.S. Navy Contract
- DoubleVerify CEO Zagorski Takes Company Public
- Co-CEO Hastings: Netflix Would Never 'Turn The Screws' On Password Sharers
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
- MediaDailyNews - Tuesday, April 20, 2021
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
- Spark Foundry Wins Humana Media AOR
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
- Google Tests Ad Relevance Survey In Gmail Desktop
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
- New Tow-Truck Series 'Hustle & Tow' Hooks You In
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
- Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
- Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions
- Bill Maher Tasks News Media With Dropping Pandemic 'Panic Porn'
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
- IPG Sets May 27 For Its All-Virtual Annual Meeting
- Omnicom Acquires Healthcare, Digital Transformation Firms
- MediaDailyNews - Monday, April 19, 2021
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
- UM, Reprise Help CVS Get America #OneStepCloser
- Horizon Media Prevails In Hershey's U.S. Media Review
- Journey To 'Oz' Takes An Eternity On 'American Experience'
- Amazon Prime Members Hit 200M, Prime Video To Spend $650M On S1 Of 'Lord Of The Rings"
- The VAB And Nielsen: War Of Words Continues
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
- New Agency Compensation Model Explores Value Over Cost
- Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
- Recent Senior Hires At MDC Partners Get Hefty Signing Bonuses
- Google Ads Dynamic Exclusion List And Why It's More Important Now
- FreeWheel Narrows The Addressable Linear/Digital Divide
- Amazon Grows Total Video-Music Spend To $11 Billion
