MediaDailyNews Editions for April 2021
MediaDailyNews - Friday, April 30, 2021
Mediahub Wins Crown Media Networks Account
Biden Ratings Lowest In Modern Presidential History
Pointed Fingers And Other Publicity Picture Cliches
Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Big Five Networks Down 12% In Prime-Time Season Viewers
These Movie Posters Are NOT Coming To A Theater Near You
Lack Of U.S. Broadband Access Threatens More Than Our Industry
Florida Senate Passes Privacy Bill
How Agencies And Clients Worked Well Together (Or Didn't) During The Pandemic
Could A Broadcast TV Network Disappear In 5 Years?
WPP And Sorrell Squabble Over Millions In Denied Bonus Awards
Supreme Court Ruling Requires Dismissal Of FTC's Antitrust Case, Facebook Says
Amazon's Sales And Profits Rise To 'Staggering' Levels
MediaDailyNews - Thursday, April 29, 2021
ANA Blasts 'Mind-Numbing' Programmatic Marketplace, Announces RFP To Study It
Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
Enterprise Holdings Taps UM, Cites 'Data-Driven Capabilities'
Puppet Regimes: Fox Parody Pounds Trump, Biden
The Case For Mobile Ad Price Deflation
Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Guess What Marketers Are Searching For (You Guessed It - 'Search')
Interpublic Turns The Corner In Q1
'Field & Stream' Digitizes Its Magazine
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Survey: Consumers Care More About Product Quality Than Social Activism From Brands
MediaDailyNews - Wednesday, April 28, 2021
OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
ViacomCBS Adds Comscore For Linear National Currency
Ad Industry Wrestles With Measurement In New Privacy-Compliant World
If You've Read One Oscar Review, You've Read 'Em All
Oscar Viewing Is Down -- What's To Blame?
Q1 Streaming Ads Grew As Global Streaming, Social Surged
FTC Asks Congress For Power To Seek Restititution From Fraudsters
MediaDailyNews - Tuesday, April 27, 2021
ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%
Vaxxographics: New GfK Study Segments The Vaccinated From The Unvaccinated
Publicis Groupe Drives Away With $2 Billion Stellantis Auto Business
Dentsu Invests In U.S. Media Company Overtime Sports
Roku May Lose YouTube TV, Accuses Google Of Anticompetitive Behavior
Change The World -- For Good Or Evil?
German Advertising Federation Brings Complaint Over Apple's Privacy Settings
Omnicom Launches Omni Health
Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD
U.S. TV Time Viewed In Q1 Down 9%, More Declines Expected
Ad Council Elects New Board Members
How Apple's $430B 5-Year U.S. Investment Affects Search, Recommendations, Advertising
Univision Partners With Google On Digital Media, Advertising Infrastructure
Subdued Oscars Still Yields Social Chatter For Cadillac
MediaDailyNews - Monday, April 26, 2021
FMCG Ad Spending Expanding, But Not So Fast
Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Are You Ready For Some Inflation?
General Motors To Increase Spending With Black-Owned Media
Study Finds Independent Agencies Make Strong Comeback In Q1
Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Acorn's Hard-Boiled 'Backstrom': How Swede It Is
When It Comes To News Media, Millennials Are Not As Digital As You May Think
Are We Ready To Take The Red Pill?
Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
Fix Your Algorithmic Racism, Or Face The FTC
Internet Association Warns Against 'Disastrous Effects' Of Proposed Florida Privacy Law
MediaDailyNews - Friday, April 23, 2021
Disney Sells Out Oscar Ads, Reaps $2M Per :30
Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
IAB: Ad Budgets Being Reviewed Less Frequently, Confidence Soars
Behr Paint Brushes Haworth, Taps UM As New Media Shop
Golden Globes Ratings Drop Could Be In Store For Oscars Too
'Word of Mouth' Generating More Marketer Buzz
Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
Why Are CTV Ad Rates So High?
Verizon Will Allow 5G Users Backstage Views Of The Oscars -- But Who Will View The Oscars?
Facebook Is Main Source Of Vaccine Misinformation For Latinx Consumers
Facebook Tests Topic Targeting For In-Stream Video Ads, Sticker Ads, Instagram Reels Ads
MediaDailyNews - Thursday, April 22, 2021
IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets
You & Mr. Jones Taps Former Mindshare CEO To Head New Media Division
Analyst Ends Decade-Long Recommendation For Interpublic, Downgrades To 'Market Perform'
TV Columnist's Lament: Why I Miss Donald Trump
WPP Makes Earth Day Pledge To Reach Net Zero Carbon Emissions In Four Years
FTC Nominee Khan Voices Concerns About 'Behavioral Ad-Based Business Models'
Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
Chauvin Trial, Verdict Seen By 18.4 Million Nielsen-Measured Viewers
Comscore Gains Access To Sling TV Data For Advanced TV Push
NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
FTC Urged To Investigate Google's Marketing Of Children's Apps
Twitter Now Testing 'Professional Profiles' For Brands
Apple To Boost Ad Business With Focus On Privacy
Mobile Marketers Think Pushing Is A Good Thing. Will You Push Back?
VMLY&R Retains U.S. Navy Contract
Ad Agency Legend Carl Spielvogel Dies at 92
MediaDailyNews - Wednesday, April 21, 2021
IPG Mediabrands Finds Social Is The Most 'Difficult' Medium For Persons With Disabilities
Havas Media Taps Publicis Media's Grant As Chief Strategy Officer
Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To Roku
Apple's New Privacy Settings To Roll Out Next Week
Omnicom Sees Return To Organic Growth In Q2
Ed Helms Pieces Together A Small-Town Comedy
Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Linear TV Means Antiquated Media Planning
'Daily Mail' Sues Google, Alleging Publishers Get Punished If They Don't Sell Enough Ads
An Advertiser Playbook For The Rise Of Streaming
The Deconstruction Of Trust
WFA: Marketers Lag On Sustainability Efforts, Launches Catch-Up Program
VMLY&R Retains U.S. Navy Contract
DoubleVerify CEO Zagorski Takes Company Public
Co-CEO Hastings: Netflix Would Never 'Turn The Screws' On Password Sharers
Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
MediaDailyNews - Tuesday, April 20, 2021
U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
Spark Foundry Wins Humana Media AOR
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Google Tests Ad Relevance Survey In Gmail Desktop
GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken
CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
New Tow-Truck Series 'Hustle & Tow' Hooks You In
IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
Coca-Cola Mum On Ad Spending As Creative, Media Reviews Proceed
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions
Bill Maher Tasks News Media With Dropping Pandemic 'Panic Porn'
60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
IPG Sets May 27 For Its All-Virtual Annual Meeting
Omnicom Acquires Healthcare, Digital Transformation Firms
MediaDailyNews - Monday, April 19, 2021
USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys
UM, Reprise Help CVS Get America #OneStepCloser
Horizon Media Prevails In Hershey's U.S. Media Review
Journey To 'Oz' Takes An Eternity On 'American Experience'
Amazon Prime Members Hit 200M, Prime Video To Spend $650M On S1 Of 'Lord Of The Rings"
The VAB And Nielsen: War Of Words Continues
Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
New Agency Compensation Model Explores Value Over Cost
Amazon Sponsored Brands Ad Spend Rose 86% In Q1 2021
Recent Senior Hires At MDC Partners Get Hefty Signing Bonuses
Google Ads Dynamic Exclusion List And Why It's More Important Now
FreeWheel Narrows The Addressable Linear/Digital Divide
Amazon Grows Total Video-Music Spend To $11 Billion
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