MAD Agency Daily Editions for February 2015
MAD Agency Daily - Friday, Feb. 27, 2015
Havas Chicago Ignores Disastrous Effects of Open Office Space, Spends $10 Million Creating One
This Ad Contest Could Get You A Free Trip to Cannes. Just Don't Tell Your Boss
Lowe Lintas India Wins Warc 100 Agency Ranking
Let's Talk: Start-up Aims At Troubleshooting Agency-Client Relationships
Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
REVOLVING DOOR: Talia Handler Joins Saatchi & Saatchi New York As Group Account Director
BIZ DEV: Publicis Seattle Wins Knowledge Universe Account
Fox Names Marchese President Of Advanced Advertising
Software From ThePlatform Aims At Ad Blockers
Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain
MAD Agency Daily - Thursday, Feb. 26, 2015
Jordan Zimmerman's Muscles Win Him Men's Fitness, Muscle & Fitness Accounts
Ad Man Offers Advice to Adults In Agencies Who Act Like Children
Social Analytics Agency Talkwalker Opens First U.S. Office
Generator Appointed Media AOR For La Compagnie
Horizon Dances For One Billion Rising
Surprise! Didn't Think The Landing Page Rates?
Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign
REVOLVING DOOR: Seema Miller Promoted To Managing Partner, Chief Strategy Officer Of David&Goliath
BIZ DEV: Kahn Media Named AOR For Surf City Garage
VR Devices To Explode In The Next Five Years
Native Ads: Clear Rules of Engagement Will Help Marketers And Publisher Alike
Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
MAD Agency Daily - Wednesday, Feb. 25, 2015
Alex Bogusky to Launch Social-Good Start-Up
Dentsu Agency mcgarrybowen Resigns Sears Account
Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
No, Really! Taking Someone Else's Idea And Giving It Your Own Spin Absolutely Does Make An Original!
Hard Rock Selects The Fearless Group For Media Duties
Is Your Creative Director A Douchebag? You'll Know After They Take This Test
Out There Lands Farfetch, Roberto Cavalli
Toronto Agency john st. Hires Guy With Same (Almost) Name
With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding
Brands And Social: Don't Just Farm It Out
NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
REVOLVING DOOR: Martyn Dean Joins Rhea + Kaiser As Senior Vice President, Executive Creative Director
BIZ DEV: Firehouse Named AOR For VertsKebap
MAD Agency Daily - Tuesday, Feb. 24, 2015
Watch Out Ad World, China Is About To Steal 'Madison Avenue'
Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
Cannes Lions Wants Agencies To Send Worst Creatives To Festival
Oscar Wasn't As Popular In Social Media Circles This Year
MDC Partners Reports 10.8% Organic Growth For 2014
'WSJ' Launches First Global Ad Campaign In A Decade
You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
REVOLVING DOOR: Danilo Boer Promoted To Head Of Art And Design At BBDO New York
BIZ DEV: Steaz Names Moosylvania As Social Media AOR, Sparkpr As PR AOR
Dead Tweeting The Oscars!
MAD Agency Daily - Monday, Feb. 23, 2015
Horizon Media Developing Mood-Based Audio Planning Tool
This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
Agency Opens 'Idea Gallery' Because Apparently It Can't Come Up With Any Good Ideas the Usual Way
Darden Puts $200 Million Media Assignment In Review
And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
For F*ck's Sake! A Mood-Based Planning And Buying Approach For Radio?
Havas Acquires mCommerce Specialist Plastic Mobile
A-10, 160over90 Celebrate Student-Athletes
Vape Year
Google's Latest Land Grab
NEW! M&M's Ad Is Mock Action-Themed Movie Trailer
REVOLVING DOOR: Jonathan Woytek Promoted To Executive Creative Director Of Pereira & O'Dell
BIZ DEV: David&Goliath Wins Zico Coconut Water
MAD Agency Daily - Friday, Feb. 20, 2015
This Freelancer Gleefully Regales Experience Dealing With Agency Ineptitude
Rob Reilly, Gerry Graf, Eric Monnet Envision Life in 2050
Sportsbet, Naked Communications Seek 'Missing Balls'
Gorton's, Burns Group Launch Fish Sticks 2.0
VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires
Celebs Show Their Support For Local YP
OMD Tops (Again) In Latest Gunn Media Ranking
Cadillac: Walk Softly And Carry Your Stick-Shift?
NEW! What Would Jesus Do In A Marketing Meeting?
REVOLVING DOOR: Duncan Houldsworth Joins Deutsch LA As EVP, Executive Director Of Data Strategy
BIZ DEV: Volvo Cars Of North America Names Cake New York As Social Media AOR
MAD Agency Daily - Thursday, Feb. 19, 2015
Hopefully This Newly Launched Content Agency Won't Litter the Ad World With Crap
Dignity Health's New Symphony Plays Uniquely Human Beats
Video Ad Viewability Rises
American Legacy Shifts $50 Million Media Assignment To Assembly
Leo Burnett Says Goodbye to New York
Rovi Inks Data Deal With A+E Networks
Hyatt, Rokkan Want Travelers To Go 'All In'
Relive It: Kanye West Goes Up Against Creative Directors In Quote Game
'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
REVOLVING DOOR: McCann Erickson New York Hires Lea Ladera As Executive Creative Director
BIZ DEV: VUBIQUITY Names Gyro Denver As AOR
MAD Agency Daily - Wednesday, Feb. 18, 2015
Content Marketing Has Turned The Advertising Landscape Into A Pile Of Crap
Spark Sweeps Up iRobot Account
How Working In An Agency Can Make Marketers Less Like Assholes
Havas, NewsCred Strike Global Content Marketing Accord
New Mexico Agencies Incapable of Handling Santa Fe Tourism Account, Snowbound Boston Agency Chosen Instead
KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
Apology Marketing Inducts Krispy Kreme Into Klub Campaign
Fluent Acquires Campus News Platform Streak Media
Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
NEW! Organic Valley Launches PSA To 'Save The Bros'
REVOLVING DOOR: Bob Raidt Named Global President Of Arc
BIZ DEV: Forge Worldwide Named AOR For Friendly's
Are We Guilty Of 'Numbed' Marketing?
MAD Agency Daily - Tuesday, Feb. 17, 2015
Publicis Ups Its Content Marketing Game With News Agency Purchase
StrawberryFrog's New Revolution
VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
Publicis Groupe In Talks To Acquire Press Agency Relaxnews
Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
Dentsu Aegis Network Achieves 10% Organic Growth
You Can Go Home Again: T3 Lures Back Executive Jennifer Mollo
NEW! Man Controls His Destiny When He Uses Booking.com
REVOLVING DOOR: Carlos 'Ia' Murad Joins Lapiz As Creative Director
BIZ DEV: United States Marine Corps Reups With J. Walter Thompson
Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
MAD Agency Daily - Monday, Feb. 16, 2015
Havas Hires Doctor, Archaeologist, Lawyer to Enhance Business Growth
IPG Reports Strong 2014 Results, Margin Improvement: Says 2015 Looks 'Solid'
Fever Pitch
Kanye Gets Beck'd By New York Agency During Flatiron Concert
Bob Raidt Named Global President Of Arc
What A Long, Strange Media-Death Week It's Been
IPG Will Remain Out Of The Inventory Resale Business
Aqua-Tine, StrawberryFrog Show 'Love' For Smokers
Jam3 Helps Just Eat Spice Up Valentine's Day
NEW! Canadian Tire Encourages People To #ShovelItForward
REVOLVING DOOR: SelectNY Hires Three
BIZ DEV: TBWA\Chiat\Day New York Wins Travelers Insurance
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