MediaPost Agency Daily Editions for February 2015
- MediaPost Agency Daily - Friday, Feb. 27, 2015
- Havas Chicago Ignores Disastrous Effects of Open Office Space, Spends $10 Million Creating One
- This Ad Contest Could Get You A Free Trip to Cannes. Just Don't Tell Your Boss
- Lowe Lintas India Wins Warc 100 Agency Ranking
- Let's Talk: Start-up Aims At Troubleshooting Agency-Client Relationships
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
- NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
- REVOLVING DOOR: Talia Handler Joins Saatchi & Saatchi New York As Group Account Director
- BIZ DEV: Publicis Seattle Wins Knowledge Universe Account
- Software From ThePlatform Aims At Ad Blockers
- Fox Names Marchese President Of Advanced Advertising
- Sprint's 'Cut Your Bill' Promo Garners Initial Attention, Hard To Sustain
- MediaPost Agency Daily - Thursday, Feb. 26, 2015
- Jordan Zimmerman's Muscles Win Him Men's Fitness, Muscle & Fitness Accounts
- Ad Man Offers Advice to Adults In Agencies Who Act Like Children
- Social Analytics Agency Talkwalker Opens First U.S. Office
- Generator Appointed Media AOR For La Compagnie
- Horizon Dances For One Billion Rising
- Surprise! Didn't Think The Landing Page Rates?
- Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
- NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign
- REVOLVING DOOR: Seema Miller Promoted To Managing Partner, Chief Strategy Officer Of David&Goliath
- BIZ DEV: Kahn Media Named AOR For Surf City Garage
- Native Ads: Clear Rules of Engagement Will Help Marketers And Publisher Alike
- Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds
- VR Devices To Explode In The Next Five Years
- MediaPost Agency Daily - Wednesday, Feb. 25, 2015
- Dentsu Agency mcgarrybowen Resigns Sears Account
- Alex Bogusky to Launch Social-Good Start-Up
- No, Really! Taking Someone Else's Idea And Giving It Your Own Spin Absolutely Does Make An Original!
- Long-Tail TV Nets Join Magna Consortium: Want To Develop Data-Based, Programmatic Buys
- Hard Rock Selects The Fearless Group For Media Duties
- Is Your Creative Director A Douchebag? You'll Know After They Take This Test
- Out There Lands Farfetch, Roberto Cavalli
- Toronto Agency john st. Hires Guy With Same (Almost) Name
- With Help From Ad Shop Mono, Sperry Top-Sider Is Rebranding
- Brands And Social: Don't Just Farm It Out
- NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign
- REVOLVING DOOR: Martyn Dean Joins Rhea + Kaiser As Senior Vice President, Executive Creative Director
- BIZ DEV: Firehouse Named AOR For VertsKebap
- MediaPost Agency Daily - Tuesday, Feb. 24, 2015
- Watch Out Ad World, China Is About To Steal 'Madison Avenue'
- Rocket Fuel Takes Nosedive In Stock Market, Blames Holding Companies
- Cannes Lions Wants Agencies To Send Worst Creatives To Festival
- Oscar Wasn't As Popular In Social Media Circles This Year
- MDC Partners Reports 10.8% Organic Growth For 2014
- 'WSJ' Launches First Global Ad Campaign In A Decade
- You Don't Have To Be Jewish To Love Manischewitz's Cornucopia Of Kosher Delights
- Big Brands To Investors: We're Boosting 2015 Media, Especially Digital
- Why Transactional Brand Building Gets the Oscar for "Best Big Picture" Approach
- NEW! What Would You Do For a Bowl Of KRAFT Mac & Cheese?
- REVOLVING DOOR: Danilo Boer Promoted To Head Of Art And Design At BBDO New York
- BIZ DEV: Steaz Names Moosylvania As Social Media AOR, Sparkpr As PR AOR
- Dead Tweeting The Oscars!
- MediaPost Agency Daily - Monday, Feb. 23, 2015
- Horizon Media Developing Mood-Based Audio Planning Tool
- This Video That Describes Branding Will Make You Embarrassed You Work in Advertising
- Darden Puts $200 Million Media Assignment In Review
- Agency Opens 'Idea Gallery' Because Apparently It Can't Come Up With Any Good Ideas the Usual Way
- And The Oscar Goes to... 'Birdman' (If Social Media Is Any Indication)
- For F*ck's Sake! A Mood-Based Planning And Buying Approach For Radio?
- Havas Acquires mCommerce Specialist Plastic Mobile
- A-10, 160over90 Celebrate Student-Athletes
- Vape Year
- Google's Latest Land Grab
- NEW! M&M's Ad Is Mock Action-Themed Movie Trailer
- REVOLVING DOOR: Jonathan Woytek Promoted To Executive Creative Director Of Pereira & O'Dell
- BIZ DEV: David&Goliath Wins Zico Coconut Water
- MediaPost Agency Daily - Friday, Feb. 20, 2015
- This Freelancer Gleefully Regales Experience Dealing With Agency Ineptitude
- Rob Reilly, Gerry Graf, Eric Monnet Envision Life in 2050
- Sportsbet, Naked Communications Seek 'Missing Balls'
- Gorton's, Burns Group Launch Fish Sticks 2.0
- VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires
- Celebs Show Their Support For Local YP
- OMD Tops (Again) In Latest Gunn Media Ranking
- Cadillac: Walk Softly And Carry Your Stick-Shift?
- NEW! What Would Jesus Do In A Marketing Meeting?
- REVOLVING DOOR: Duncan Houldsworth Joins Deutsch LA As EVP, Executive Director Of Data Strategy
- BIZ DEV: Volvo Cars Of North America Names Cake New York As Social Media AOR
- MediaPost Agency Daily - Thursday, Feb. 19, 2015
- Dignity Health's New Symphony Plays Uniquely Human Beats
- Hopefully This Newly Launched Content Agency Won't Litter the Ad World With Crap
- Video Ad Viewability Rises
- American Legacy Shifts $50 Million Media Assignment To Assembly
- Leo Burnett Says Goodbye to New York
- Rovi Inks Data Deal With A+E Networks
- Hyatt, Rokkan Want Travelers To Go 'All In'
- Relive It: Kanye West Goes Up Against Creative Directors In Quote Game
- 'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges
- Snapchat Valuation Pegged At $19B, Media Brands Invest In Service
- NEW! Adidias To Athletes: Your Moment Is Now. 'Take It.'
- REVOLVING DOOR: McCann Erickson New York Hires Lea Ladera As Executive Creative Director
- BIZ DEV: VUBIQUITY Names Gyro Denver As AOR
- MediaPost Agency Daily - Wednesday, Feb. 18, 2015
- Content Marketing Has Turned The Advertising Landscape Into A Pile Of Crap
- Spark Sweeps Up iRobot Account
- How Working In An Agency Can Make Marketers Less Like Assholes
- Havas, NewsCred Strike Global Content Marketing Accord
- New Mexico Agencies Incapable of Handling Santa Fe Tourism Account, Snowbound Boston Agency Chosen Instead
- KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
- Apology Marketing Inducts Krispy Kreme Into Klub Campaign
- Fluent Acquires Campus News Platform Streak Media
- Forrester: Razorfish Global, SapientNitro, Leaders In The B-to-C Marketing Space
- Belk's Santa Baby Sweepstakes Yields 1.1 Million Entries
- NEW! Organic Valley Launches PSA To 'Save The Bros'
- REVOLVING DOOR: Bob Raidt Named Global President Of Arc
- BIZ DEV: Forge Worldwide Named AOR For Friendly's
- Are We Guilty Of 'Numbed' Marketing?
- MediaPost Agency Daily - Tuesday, Feb. 17, 2015
- Publicis Ups Its Content Marketing Game With News Agency Purchase
- StrawberryFrog's New Revolution
- VivaKi Unbundles Trading Desk, Redistributes Service Across All Publicis Media Agencies
- Horizon's Scout Unit Scores Schneider Electric Sports Marketing Consultancy
- Publicis Groupe In Talks To Acquire Press Agency Relaxnews
- Rocky Mountain Hi-Tech: Digital Shop MJD Expands To Boulder
- Dentsu Aegis Network Achieves 10% Organic Growth
- You Can Go Home Again: T3 Lures Back Executive Jennifer Mollo
- NEW! Man Controls His Destiny When He Uses Booking.com
- REVOLVING DOOR: Carlos 'Ia' Murad Joins Lapiz As Creative Director
- BIZ DEV: United States Marine Corps Reups With J. Walter Thompson
- Lord, Blessed Is The Man Who Trusts in You. Forbes, Not So Much
- MediaPost Agency Daily - Monday, Feb. 16, 2015
- Havas Hires Doctor, Archaeologist, Lawyer to Enhance Business Growth
- IPG Reports Strong 2014 Results, Margin Improvement: Says 2015 Looks 'Solid'
- Fever Pitch
- Kanye Gets Beck'd By New York Agency During Flatiron Concert
- Bob Raidt Named Global President Of Arc
- What A Long, Strange Media-Death Week It's Been
- IPG Will Remain Out Of The Inventory Resale Business
- Aqua-Tine, StrawberryFrog Show 'Love' For Smokers
- Jam3 Helps Just Eat Spice Up Valentine's Day
- NEW! Canadian Tire Encourages People To #ShovelItForward
- REVOLVING DOOR: SelectNY Hires Three
- BIZ DEV: TBWA\Chiat\Day New York Wins Travelers Insurance
