New Media Consulting NMB Technologies Corporationhttp://www.nmbtc.com/ Finalist Business-to-Business Miniature ball bearings, motors, and cooling fans might not be the sexiest products, but this highly organized Web site certainly makes them accessible. A section on bearing engineering explains everything from measurement methods to noise performance, while the section on fans includes white papers that discuss how to choose the most appropriate product. The site also includes interactive components like a fan measurement conversion tool, enabling …

BBDO New York Motorolahttp://www.motorola.com/secondnature Finalist Business-to-Business Visit the Second Nature microsite, click on "threat surveillance," and you'll be whisked to a subway station where an unattended backpack has been caught on video. A dispatcher sends the video feed to an officer's PDA, who then apprehends a suspect. Another officer then arrives and, using Mobile AFIS, fingerprints the suspect for an on-the-spot identification. It's all part of a campaign that uses virtual reality imagery to promote Motorola's …

Accenture Accenturehttp://www.accenture.com Finalist Business-to-Business   After discovering that some visitors had trouble locating contact information, Accenture revamped its Web site to make it easier for visitors to understand and navigate. The company revised all pages to make contact information more prominent and also made other tweaks, including renovating the design of its site's blogging platform and content pages. Since the overhaul, the company's current and potential clients have given the company positive feedback, rating the site highly for ease of …

HowStuffWorks.com HowStuffWorks.comhttp://blogs.howstuffworks.com/ Finalist Blogs  Blogging? There's a How Stuff Works page for that. The popular Web site inspired some of iTunes hottest podcasts in 2008 and 2009, but fans wanted more interaction with the site's experts. Blogging was the next logical step. The site introduced seven blogs this year, then quickly doubled the offering to 14. Popular blogs include Stuff You Should Know, whose podcast hit No. 1 on iTunes and is now in the Top 10. So if …

Mint.com MintLifehttp://www.mint.com/blog/ Finalist Blogs Mint.com started out as a friendly way to manage your money online, and now it's a friendly way to learn and talk about money, too, thanks to the multi-talented MintLife blog, launched in July. Under tags like "Student Life," "Frugal Living," and "Becoming Wealthy," experts write about little-known credit card perks, how to spend less and eat out more, and understanding Roth IRA conversions. Big names like Guy Kawasaki and Motley Fool bring …

MLB Advanced Media LP Major League Baseballhttp://www.mlb.com/blogs Finalist Blogs  It started in April 2005 with Tommy Lasorda's first-ever MLBlogs post at tommy.mlblogs.com, and today the site is packed with personal blogs from star players like Matt Holliday (mattholliday.mlblogs.com), and famous fans Alyssa Milano (Alyssa.mlblogs.com) and Keith Olbermann (keitholbermann. mlblogs.com). Those names aren't just for show, either - the blogs are updated regularly and attract a healthy amount of comments and ratings. Up against heavy hitters like ESPN, …

Rosetta Juvederm® ULTRAhttp://siteawards.rosetta.com/juvederm/index.html Finalist Beauty & CosmeticsThe Juvederm Ultra site is well organized and informative. The floating feather is a nice little graphic that appears throughout, while the physician finder helps interested users find a doctor in their area who uses Juvederm and, according to the company, was used by 35,000 users (it only searches England). The only "wrinkle" on the site is the "what is right for me?" tool which requires a special plug-in and is ultimately not …

Organic, Inc. Estee Lauderhttp://www.undergroundaward.com/omma_2009/estee_lauder/ Finalist Beauty & Cosmetics  The new esteelauder.com has a sophisticated appearance which is easy to navigate. The interactive features,  "Skin Care Finder" and "Foundation Finder," are perfect for finding the right products for users' individual needs, and Get the Look offers more editorial insight by teaching consumers how to apply products, in addition to making items easy to purchase. Loyal customers who know exactly what they want will have no problem finding …

Flightpath mySkin Inc.http://www.myskin.com Invite Code Box Login: rfriendFinalist Beauty & Cosmetics Myskin.com is a community skincare site where users can search 150,000 products to find the ones that fit their "profiles" based on skin type, age, etc. The site makes it easy to organize your products through "my shelf" and "wishlist" features and also includes the "Just Like Me" rating system, that ranks the effectiveness of products (users as well as dermatologists contribute).  The site is currently …

BBDO New York/BBDO Detroit Chrysler/Dodge Ramhttp://ram.mekanism.com/Finalist Automotive Chrysler found a new way to speak to an old audience that was well aware of the depressive state of the auto market. To inspire sales, they decided to personalize the Dodge Ram, a truck they wanted to be seen as the toughest truck on the road. To do this, they created a web-reality show with obstacle courses and racing competitions that gave people the chance to win the new truck. …