HBO "The Alzheimer's Project"http://www.hbo.com/alzheimers/ Finalist Health, Wellness HBO's groundbreaking documentary, "The Alzheimer's Project" merges together scientific information, support, and advice to people affected by the second most feared disease in America. The website for The Alzheimer's Project, which consists of video and the latest research, is a comprehensive, informative guide to people searching for some answers, or looking to reach out to others. HBO.com: Sabrina Caluori, Director of Marketing and Promotions; Adam Dubov, Executive Producer; Carla Labianca, …

The Taunton Press Fine Cookinghttp://www.finecooking.com To view premium membership content, login with the following username: awards@taunton.com and password:Finalist Food & Beverage  Fine Cooking unveiled a new clean and easily navigable look this year. Not just slicker and easier though, the site also got better in significant ways, adding conversational tools that make it seem intimate. Users interact with bloggers, editors and each other, for a site experience that is framed in expert content, but never seems …

Foodbuzz Quakerhttp://www.foodbuzz.com/brands/producer/quaker+oats Finalist Food & Beverage   When Quaker Oats launched its True Delights granola bar it didn't just create a fan page on a social network or make a flashy microsite, no, the granola became ingrained in the site Foodbuzz. The site utilized its network of on site bloggers, created contests, and made a brand profile for Quaker that went beyond posting recipes to engage consumers in conversation, all of which created a genuine presence for the brand.

About.com About.com Food & Drinkhttp://www.about.com/food/ Finalist Food & Beverage Offering recipes and articles (including videos) broken out and searchable every which way imaginable (by ingredient, stye, region, specialty diet, etc.) About's food site is nothing if not complete. A blog and newsletters keep things, er, fresh, and the specificity of the searches and content offer value to advertisers.  The About Group: Cella Ivine, CEO.

Razorfish WWD / Women's Wear Dailyhttp://www.razorfish.com/showcase/nycreative/wwd/index.html Finalist Family/Parenting/Women's Interest  Women's Wear Daily wanted to go from the fashion industry's print bible to online global news platform, and its online redesign succeeds. A dramatic new layout puts international news in easy reach, a clear priority on images gives users a front-seat view of the latest in fashion, and an image archive includes 15 years of WWD exclusive photos. The redesign also put a premium on improved ad …

BabyCenter BabyCenterhttp://www.babycenter.com/ Finalist Family/Parenting/Women's Interest  BabyCenter is one of those can't-look-away sites - the lively message boards alone are captivating, whether you're still TTC (trying to conceive), looking for tricks to induce labor, or you're about to do the BD (the baby dance) in hopes of getting lucky. The site reaches more than 78 percent of new and expectant moms in the United States, and that's the secret to BabyCenter's success: It's one big community …

MediaVest Wal-Marthttp://www.momtourage.com/ Finalist Family/Parenting/Women's Interest  When Wal-Mart saw the economy sending millions of first-time shoppers through its doors, it wanted to turn those visits into long-term relationships. So, it launched Momtourage, a multi-platform community built on the premise that no mom should have to do it alone. The site is packed with information and advice on issues like childcare and household work, and it's open to a mother's personal story. Wal-Mart saw 30 percent month-to-month traffic …

Deadline ABCwww.ajiraairways.com Finalist Entertainment  To put it (very) mildly, television's Lost boasts a dedicated following of Web savvy, hardcore superfans. And the show's helmers certainly know it, as evidenced by a Web site created for the fictional airline, Ajira Airways, featured in the show. Created to coincide with Lost's fifth season, the convincing airline site is littered with clues for crafty visitors. And if they cracked the code, visitors could "book a flight" and gain special access to …

Bravo Media LLC Television Without Pityhttp://www.televisionwithoutpity.com Finalist Entertainment  Rejoice, television fanatics! The 10-year-old televisionwithoutpity.com has recently gone under the knife, and emerged all the better with a bright design and brand-new content. Factoid-dense pages dedicated to more than 50 television shows - from reality stalwarts like Big Brother to new critical darlings like Nurse Jackie - encompass the likes of message boards, video clips, and well-written, detailed episode recaps. Even better, the site …

Schematic South Parkhttp://www.southparkstudios.com/Finalist Entertainment  Speaking of fans -- super or otherwise -- South Park sure knows how to reward their loyalty. Launched last year and designed by Schematic, southparkstudios.com sets the bar for putting fans first, while simultaneously capturing the essence of the cartoon. A comprehensive collection of beginning-to-end episodes (Hulu who?), video clips, an episode guide, news updates, games, an avatar creator, and a "scene mixer" app all provide ample ways for today's unemployed masses to pass …