New Media Strategies C-SPANhttp://dnc08.c-span.org/http://rnc08.c-span.org/ Finalist Politics The debate and convention hubs created by CSPAN to cover the 2008 presidential election included full video coverage (with live and archived video), blogger coverage and Twitter feeds all integrated with on-air coverage on the cable station. Twitter hashtags generated over 30,000 tweets, the Convention Hub inspired over 220 blog posts, and the 440 C-SPAN videos reached over 670,000 online viewers. New Media Strategies: Leslie Bradshaw, Director, Engagement. Jess3: Jesse Thomas, …

Interlex Pan American Development Foundationhttp://www.itooamhaiti.org/ Finalist Politics  With a name inspired by Langston Hughes' poem "I, Too, Sing America," this Web site seeks to create awareness of, and put a stop to, human trafficking and abuse in Haiti. The site features children telling stories, in their own words, who have been exploited. In addition to the stories and a forum, the site provides community tools to enable anyone to take action.  Pan American Development Foundation: Michael …

IAC The Daily Beast http://www.thedailybeast.com/ Finalist News   The Daily Beast calls its coverage "poly-partisan," and while its reach is broad, it keeps readers grounded with a neat and eye-catching front page, and just four cleverly defined sections: Cheat Sheet, The Big Fat Story, Buzz Board, and Blogs & Stories. Tina Brown's latest media project combines daily articles of original commentary and reporting with a tightly edited set of the latest "must-reads from all over." At just two …

Dow Jones & Company The Wall Street Journal Digital Network, wsj.comhttp://www.wsj.com Finalist News In the past year, The Wall Street Journal unveiled so many online features you could almost forget the stock market had tanked: It introduced Journal Community, small business how-to guides, a management section, and integrated content from MarketWatch and Dow Jones Newswires, for starters. Its mobile reader sends stories and market data to smartphones, and it launched an iPhone app in the spring. …

Boston.com Boston.com/Yourtownhttp://www.boston.com/yourtown /Finalist News  Boston.com launched the Your Town project to provide more timely, relevant, and targeted news, starting with the pilot site Boston.com/Newton. Today, there are 10 community sites, with plans to expand. Sites include calendars with key local activities and a way for residents to add events, a local school section, a sports section with coverage of community teams, and even a wiki-encyclopedia of all things related to the community. As a result, all traffic is growing, …

Moxie Interactive Home Depothttp://www6.homedepot.com/lightbulb/ Finalist House & Home  Pretty clueless in the light bulb department? No problem - Home Depot has it covered. The Home Depot Light Bulb Experience by Moxie Interactive takes all the guesswork out of searching for that just-right luminosity for a certain room. With an interactive bulb finder, and a 101 section for basic bulb information (who knew there was a light bulb called the Parabolic Aluminized Reflector?) the site helps to educate consumers, while …

LBi Spectracidehttp://www.spectracide.com/solutions/ Finalist House & Home Spectracide's interactive microsite is truly an immersive web site experience. Between the eye-catching vivid colors and live-action graphics of bugs wriggling around under the mouse, it seems as though the visitor is doing something way more exciting than looking for a solution to their ant mound or Japanese Beetle conundrum. LBi created the microsite in order to increase brand penetration, and purchase intent. It did. There was a dramatic increase in sales, …

The Taunton Press Fine Homebuildinghttp://www.finehomebuilding.com To access premium content, use the login: awards@taunton.com and password: Finalist House & Home Fine Homebuilding's site, which is supported by 250,000 unique visitors per month and 23,000 members, seems to offer anything and everything a home-improvement fanatic could ever want. The site is crammed with general information, and entertainment for a receptive and engaged audience, who range from architects and designers to DIYers. Fine Homebuilding also has boasting-rights to The Inspector, …

Organic, Inc. Equinox/MYEQhttp://www.undergroundaward.com/omma_2009/equinox_myeq/ Finalist Health, Wellness  Charged with creating a site experience for Equinox members that matched the one they get in the clubs, Organic developed a user-friendly suite of tools to track and manage one's workout regimen integrated with a feature that finds and books classes at any of the club's locations, as well as helps creates custom fitness programs online. Users can also synch MYEQ fitness with their personal calendars and Facebook. The new online programs also …

Demand Media LIVESTRONG.COMhttp://www.livestrong.com/ Finalist Health, Wellness  The race isn't about the bike the way Livestrong.com isn't about health: The site has the broader mission of living well, from nutrition and fitness, to family and relationships. Custom tools help members track their progress toward their goals, and members can become "guides" in topics they're passionate about. Livestrong.com contains health, fitness, and nutrition articles and videos, all original content produced by Demand Studios. Expert contributors include physicians, nutritionists, trainers, and, …