blacQube Mercedes-AMGhttp://www.mercedes-amg.com/Finalist Automotive Mercedes AMG, the leader in the performance segment of luxury vehicles subscribes to the philosophy, "One man, one engine" to describe the digital experience consumers have when perusing their adrenaline-pumping website. The site showcases eighteen different furiously fast cars, and offers an all-encompassing hi-def experience from the graphics, all the way to the information readily provided to serious consumers, as well as Mercedes AMG enthusiasts.   blacQube: Scott Preacher, Client Partner; Michael Dural, Engagement Lead; …

Firstborn & Wunderman Team Detroit Ford Motor Companyhttp://focus.firstbornmultimedia.com/?ford_2010_mustang Finalist Automotive Wunderman Team Detroit enlisted Firstborn to create a site for consumers who, unlike many others in its category, can border on zealots. The site, which is said to be like the Mustang ("exceptional design and tough attitude" and built in a modular way, ensuring content can be continually added) gives them plenty to poke around with. However, it's also a useful shopping tool. The site features a …

Rosetta Nationwide, “I Am On Your Side” Mobile Apphttp://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=311627534&mt=8 Modified=01c9c35ad92a97d0 (iphone users) www.rosetta.com/OurClients/Documents/NationwideiPhone/iphonevideo.html (assests of the mobile app)Finalist Financial Services Nationwide developed the insurance industry's first iPhone App, as a proof-point to support its "I Am On Your Side," brand campaign. The application supported the company's brand promise by making life easier after an accident, through which customers could call a tow truck or their agent, and offers a direct line to the …

Initiative Intuit - TurboTax, Media Refund Maximization http://look.daileyads.com/2009_submissions_INI/ user: 2009 pass: awardsFinalist Financial Services TurboTax developed custom opportunities with a broad range of vendors such as AOL, Digg, Google, Weather.com, MySpace and Yahoo, with customized creative. For AOL, TurboTax sponsored a tax navigation bar on the AOL Homepage that led to a TurboTax sponsored section. On Weather.com, a rich media execution featured "maximum refund forecast," leading to a specially designed landing page. Promotions on Yahoo …

IAC Advertising Solutions OMD, AKQA/Visa/Visa Gohttp://www.iacadvertising.com/omma/visa/index.html User name: guest; Password: creative Finalist Financial Services Visa linked its "Go" branding message to content on several IAC properties, including Citysearch, Match.com and Evite. On Citysearch, for instance, Visa sponsored the "Things to Do Nearby" section of the page, helping consumers "Go" further when they're out. On Evite, the company sponsored the "Fast Track Party Planner," with a quiz that helped party hosts find the right invite, get ideas and …

Initiative Carl's Jr., “How You Eat a Burger”http://www.initiative.com/innovations/ Finalist Food & Beverage Looking to grab the attention of its target customers (young men), Carl's Jr. sought out a new kind of network buy with YouTube, with which it challenged the site's most popular "stars" to create videos showing how they would eat Carl's new Portobello Mushroom Burger. The idea was to create a community around Carl's Jr. to leverage the target's online behavior. Results? Per-store sales …

The Weather Channel Jose Cuervo Tequila, “Countdown to July 4th With Jose Cuervo”http://showcase.weather.com/cma/weather_and_Jose_Cuervo.ppt Finalist Food & Beverage The campaign featured a beautiful use of space on Weather.com, which partnered with Jose Cuervo to create a Countdown to July 4th section that was hypertargeted locally. Keying into the site's visitor's focus on local, the original content included "25 summer sippers for 25 cities," which brought up the weather forecast as well as 25 drink recipes to enhance relevance. The campaign resulted in a …

Empower MediaMarketing & Undertone Networks Long John Silver's http://www.undertone.com/showcase/undertone-longjohnsilvers.php Finalist Food & Beverage In its first online initiative, Long John Silver's set out to build awareness of two new products and went straight to mobile. The online ad, designed to enhance online banners, included the ability for viewers to locate a nearby restaurant by plugging in a ZIP code, and to download a coupon for the new products. Both were sent to the consumer's mobile phone. The expedited process …

Digital Pulp Bausch & Lomb,  “Goodbye Readers “http://ionicmedia.com/omma-award/ Finalist Health & Pharmaceutical Many women between the ages of 40 and 60 require reading glasses. This multilevel campaign addresses the hassles of glasses and offers an alternative: multi-focal contact lenses. Called  "Goodbye Readers, " the campaign placed banner ads on relevant Health & Living web sites (Oprah, DIY.com, Martha Stewart Living), as well as paid search and a Twitter  "ambassador " program under the name  "See a New …

Rosetta ACUVUE, CLEARhttp://siteawards.rosetta.com/acuvue/index.html Finalist Health & Pharmaceutical Through a social marketing initiative, Accuvue reached 13- to 24-year-old females who had astigmatism (a vision issue that often can't be corrected with contact lenses) by creating the fictional research institute, CLEAR (Contact Lens Enabled Astigmatism Research) that, despite the fact it was fictional, highlighted real-world ways to improve sight. Via Facebook outreach (including a retro-styled page and a application to share with friends), media banner …