Aflac Aflac, “Aflac Social Duck Twitter Page”http://twitter.com/aflacduck Finalist Social: Use of Twitter  The "Aflac" honk is one of the most recognizable brand sounds in America. Give that duck a Twitter handle and you get a ducks-eye-view of the human world and quacky promotion of Aflac's sponsorships and philanthropies. Tweets like "Aflac All-American activities support pediatric cancer research efforts. Let's have a nationwide philanthropy high-five" and "I'll have to run the numbers when I get home, but I …

Situation Interactive Next to Normal, “Next to Normal, the Twitter Performance” http://www.situationinteractive.com/omma2009/ Finalist Social: Use of Twitter The curtain rises, cue the music... send the tweet? Situation Interactive successfully drove conversation about social media in the theatre world by truly giving Broadway fans a peek inside. By performing Next To Normal on Twitter the team won over 500,000 followers - and growing. The show was nominated for 11 Tony awards. Next To Normal shines …

Aspen Marketing Services AirTran Airwayshttp://www.youtube.com/watch?v=W5sek33Ve54 Our micro site is also live: http://www.markonairtran.com Finalist Social: CampaignComedian and filmmaker Mark Malkoff is afraid of flying. To get over it, he spent an entire month living on AirTran. He slept in overhead bins, did unmentionables with baby wipes, and documented all of it through Flickr photos, Twitter updates, Facebook activity, YouTube, his blog, and Myspace. Mark even nabbed himself a Guinness World Record along the way. The …

Razorfish Mattel, "Barbie's 50th Anniversary"http://www.razorfish.com/showcase/sfcreative/barbie/Finalist Social: Campaign  Tweets wrapped in glossy pink lipstick, Facebook updates slathered in fashion and bling-studded giggles - all delivered by the new, digital, Kanye sunglasses swaggering, blunt-cut-bang sporting Barbie. Her blond ambition got an upgrade as she delivered her new modern self through social media channels while staying loyal and true to the Barbie brand.  Her pals include @KimKardashian and helps promote partners like Yogaglo and Heidi Klum. Buzz generated 67 percent …

Arc Worldwide Whirlpool, "Building Blocks"http://63.115.252.20/BuildingBlocks/Default.aspx Finalist Social: CampaignYou're a big brand partnering with Habitat for Humanity. You have a huge project you need to promote with no budget. What do you do? You partner with Yahoo Beta Broadcast, you create a Facebook page to keep hammerers and woodworkers connected, and you document the whole dang thing live. At least, that's what this entry did. Their channel was the top-viewed channel on Yahoo live due to Facebook engagement and takeover of the …

RAPP Travel Channel, “Kidnap!”http://agencyawardwork.com/OMMA2009awards/Finalist Social: Advertisement as App To build a younger audience and drive traffic to TravelChannel.com, the cable network knew it had to do anything but use traditional marketing to reach its target demographic. The result was its travel-themed Kidnap! app for Facebook which challenges users to "kidnap" their friends to their favorite hideout city using a variety of methods. To escape and kidnap their own friends, players have to answer a travel trivia question. Kidnap! …

Razorfish H&R Block, “Don't Miss It”http://slant.razorfish.com/creativity/hrb_youtube.html Finalist Social: Advertisement as App H&R Block somehow managed to make tax time fun, or at least less painful, with a game on YouTube that uses the sites' video annotation technology to detect subtle differences in two similar images. The idea was to draw a link between not missing anything in the pictures and H&R Block not missing any deductions reviewing taxes. The tax preparation giant also slips in tax-related messages tied …

Weber Shandwick PepsiCo,  "Throwback Your Look"http://www.viscomla.com/OMMA/SocialAdvertisementApp.pdf Finalist Social: Advertisement as App Weber Shandwick tapped into 1970s nostalgia by creating a Facebook app that let users upload their photo and have it automatically converted to a period look utilizing a library of far-out hair-do's, groovy threads and gnarly background settings. The retro campaign was designed to promote limited-time "Throwback" varieties of Pepsi and Mountain Dew made with natural sugar.  Weber Shandwick: Wally Sabria, Senior Vice President, Creative Director; …

Razorfish U.S. News & World Reporthttp://slant.razorfish.com/creativity/US_News.html Finalist Search Marketing: SEO Campaign Razorfish's SEO campaign for U.S. News & World Report generated a rise in overall organic search by 74 percent, and 80 percent increase in page views, since the campaign launch through a Web site redesign and link building strategy. Vertical search traffic from Google News improved by 500 percent, and the site experienced a 1,000 percent traffic increase from social bookmarking sites since adding social tags. As …

Range Online Media Cole Haan http://www.rangeonlinemedia.com/awardentries/general/2009/Cole-Haan.aspx Finalist Search Marketing: SEO CampaignRange Online Media increased revenue with an uptick in Cole Haan's Web revenue by reaching out to bloggers and deploying a SEO strategy. The blogger campaign helped the company gain inbound links to specific product and category pages that improved the search position and clicks. Inbound link reports suggest the campaign generated 2,700 site visits from referring Web sites not garnered in the previous year. Cole Haan brand …