HL2 Microsoft, Response Pointhttp://experience.hl2.com/SEO Finalist Search Marketing: SEO CampaignHL2's efforts in the SEO campaign for Microsoft takes one of the top spots for increasing organic search engine visibility for the brand's top keywords, while launching a redesigned Web site for Microsoft Response Point, a small business phone system product group. The most relevant keywords were determined, followed by site page architecture, HTML and XML sitemaps, and keyword-optimized URI naming. Top ranking select keywords increased 120%, while in aggregate competitors have declined on …

MediaCom Search Century 21http://www.outrider.com/MediaComSearch/OMMA2009/ Finalist Search Marketing: SEM Campaign MediaCom Search gets the nod for moving Century 21's national television advertising budgets and resources to online marketing. Budget constraints limited search media to paid search on Google, Yahoo, MSN and AOL, so daily budgets were allocated to provide terms associated with loyalty. Terms and phrases found lower in the marketing funnel got higher daily budgets to support increasing lead volume that rose 40 percent, year-over-year, while the average monthly …

HL2 Seattle's Best Coffeehttp://experience.hl2.com/SEMFinalist Search Marketing: SEM CampaignHL2 had been tasked with creating and managing a paid search campaign for Seattle's Best Coffee in November 2008. The eight-month budget of $12,750 was meant to raise awareness through search and content campaigns, engagement, cafe beverages, franchise prospects, and special offers. Total visitors to the site increased 106 percent. SEM drove 10 percent of overall site traffic. Conversions doubled in four months. And the average click-through rate reached 1.37 percent. HL2 attributes the positive campaign performance …

Location3 Media Starz Entertainment, Crashhttp://www.searchenginemarketingstrategy.com/starz/Finalist Search Marketing: SEM Campaign Location3 Media's SEM campaign for Starz Entertainment generated a 670% increase in searches from September through October for the TV series Crash. The campaign aimed to differentiate the television series from the feature film, and help Starz understand the audience through ad placement targeting and social media. Location3 relied on Google sites, focusing on film and television, celebrity info, entertainment blogs and film critics. Generating buzz, search and site campaigns drove approximately …

Deadline Walt Disney Studios Home Entertainment, WALL-Ehttp://www.dead-line.com/awards/2009/omma/Finalist Rich Media: Campaign Leave it to Pixar and Walt Disney Studios to dream up (along with Deadline) an advertising campaign with plenty of character. In this case, that character is Wall-E, central star of a series of ads designed to tout the Pixar movie's move to Blu-ray and DVD. The campaign was comprised of several rich media components that culminated in a takeover of Amazon.com. Shoppers could play a …

Leo Burnett: Daniel Paul; Megan Land.

Razorfish AT&T, "ConnecTech"http://slant.razorfish.com/creativity/att_connectech_campaign.htmlFinalist Rich Media: Campaign Introducing ConnecTech as a service for digital device support, AT&T and Razorfish conceived a campaign that tapped into the consumer's frustration with setting up computers and entertainment centers. While simple, the series of ads had flawless execution and contextualized the service in an engaging, fun way by using puzzle games and slick animation.  Razorfish: Eric Livingston, Creative Director; Brian Morris, Associate Creative Director; Amy Ferranti, Senior Account Director; Valori McMillen, Account Supervisor; …

Saatchi & Saatchi LA Toyota Motor Sales U.S.A., Inc., Toyota Tundra Field Goal Game http://tmspreview.com/tundra_game/ Finalist Rich Media: Single Execution Targeted squarely at the obsessive fantasy football set, the Toyota Tundra Field Goal Game ad gave users the opportunity to use the Tundra's powerful 401-pound-per-foot torque capability to toss a 700-pound steel football through some goal posts. Then, as each goal was made, the distance was increased, escalating until the game had you launching fridges from outside the stadium. This addictive ad …

Dailey Intuit, TurboTax's "TurboTron" http://look.daileyads.com/omma_submissions/turbotron/Finalist Rich Media: Single Execution Capitalizing on the 2009 Super bowl weekend, the football-themed ad from Intuit starts off with a literal and metaphorical explosion as a TurboTax football helmet goes head to head with a tax helmet and wins. Then things get really crazy. The ad unit opens into a giant jumbotron, packed with testimonials, a video from YouTube star Tay Zonday, a panel for asking tax questions, an offer to win $25,000, …

Condé Nast Digital Mercedes-Benz, “Live-Well Dashboard”http://www.condenastdigital.com/promo/awardentries/mercedes Username: cnd Password: Creative1Finalist Rich Media: Single Execution Mercedes' "Live-Well Dashboard" was created to emphasize that, despite its small size, the new Mercedes-Benz GLK-Class is the definition of style and refinement. As proof, the rich media banner ad offers articles, videos, and pictures, all aggregated and updated weekly by CondéNast, and meticulously categorized for ease of access. Content can even be ranked according to its usefulness and the design of …