MRM Worldwide MasterCard Worldwide, "Priceless Pep Talks with Peyton Manning"http://www.mrmworldwide.com/awards/mastercard/peyton/Finalist Mobile Marketing: best integration cross platform Everyone needs a little encouragement now and then, and MasterCard's Priceless Pep Talks let users push customized coaching vignettes from Peyton Manning to friends' phones via MMS videos. The system even used online technology to insert the recipient's name into the advice. The medium worked seamlessly with the message by relaying a personalized call from the coach. The mobile delivery closed the …

OMD - MoVoxx Infiniti,“Own the Sky” G Convertible Launchhttp://www.movoxx.com/email/MoVoxxCreativeGConvertiblePostcard.pdfhttp://infinitig.mobiFinalist mobile marketing: best integration cross platform  This campaign to hype Inifinti's G Convertible used simple SMS ads to invite readers of text alerts to "Own the Sky." Users sent their own phone-cam images of the sky for a contest entry, but three weeks later the Infiniti brand returned the favor with a surprise post card. The customized direct mailing included the image of the sky …

MediaVest Coca-Cola North America/Sprite, “Sprite Under-the-Cap”http://www.mediavestww.com/omma/sprite.html Finalist Mobile Marketing: Best Integration Cross Platform Medium, message, and even the contest design were all aligned in this re-think of Sprite's long-running Under-the-Cap promotion. A get-it-now generation got immediate gratification by using a unique code under every bottle to receive mobile media assets: ringtones, clips and screens from their favorite media properties like Transformers and Colbert Report. The clever use of media partners and the immediacy of mobile re-ignited a flagging …

Mediaedge:cia Paramount Pictures, “Eagle Eye Mobile Challenge”http://media-na.mecglobal.com/paramount Finalist Mobile Marketing: Campaign  With a movie plot built around a series of mysterious cell phone calls, "Eagle Eye" naturally lent itself to a mobile campaign. Mediaedge:cia ran with that plot by developing creative that used interactive voice response (IVR) technology to send voice messages from the unknown caller of the film. Participants follow the caller's instructions as part of a sweepstakes contest to win $1,000 from Circuit City. …

Point Reach Microsoft "Bing™ for mobile"http://www.pointreach.com/bing/bing_entry.html Finalist Mobile Marketing: Campaign Microsofts' Bing for mobile campaign, launched in connection with the debut of its new search engine, cleverly allowed users to trial the product directly within the ad. Besides a searchable banner, the effort also featured a Bing search box in an expandable carousel unit for higher impact. The initial phase of the campaign focused on WAP home page takeovers of key information and news sites such as The New York Times, …

Medialets Dockers, “iPhone Shake”http://www.medialets.com/campaignentry/ Finalist Mobile Marketing: Campaign Dockers shook up mobile advertising and its staid image with the first "shakable ad" that used the iPhone's motion-sensitive technology to engage consumers in a novel way. The "Shakedown 2 Get Down," campaign featured urban street dancer Dufon Smith, a.k.a. Orbitron, wearing Dockers Vintage Workwear Khakis in the ad that appeared in iPhone apps including "iBasketball," "iGolf" and "iBowl." At various points, users had to shake the phone …

Big Spaceship UrbanDaddy, iPhone Apphttp://spotlight.bigspaceship.com/thenextmove/Finalist Mobile marketing: Creative, single exection To separate the hip and upscale from the chaff, UrbanDaddy teamed with Lexus to create "The Next Move," a free iPhone app for city-goers and foodies keen on staying "in the know." Aimed at planning a perfect night (or day) on the town, your choices -- who you're with (ex-girlfriend), what food you're craving (tapas) -- will unfold through interchangeable sentence fragments that tell the story of …

Pizza Hut Pizza Hut, iPhone Apphttp://www.pizzahut.com/iphone Finalist Mobile Marketing: Creative, Single Execution The killer app for your appetite, Pizza Hut's foray onto the iPhone allows the initiated to order pizza, pasta and wings right from the palm of their hand. While the app uses GPS to track which Pizza Hut is closest, the real fun is in putting together an order. Users pinch to select a size, drag-and-drop toppings, and if you add too much, the pizza blows up, …

OMD Dockers, “iPhone Shake”URLFinalist Mobile Marketing: Creative, Single Execution Pleated office pants and the iPhone didn't have a lot in common before OMD created the iPhone Shake campaign to freshen up the Dockers image. To become a topic of conversation among young, tech-savvy males, OMD created the first shakable ad, featuring freestyle dancer Dufon Smith a.k.a. "Orb," who would break into a dance routine once the iPhone was shook. The campaign was tied to games …

The Visionaire Group 20th Century Fox, The Day the Earth Stood Stillhttp://www.thevisionairegroup.com/showcase/dtess/takeover/preview.html Finalist HOME PAGE takeoverThe goal of Fox and TVG's MySpace homepage takeover for The Day the Earth Stood Still was high impact, showcasing the power of the film's humanoid robot, Gort. With special approval from MySpace co-founder Tom Anderson, the agency altered MySpace's logo in a way that had never been done, resembling Gort. On top of that, the overlay incorporated a high-quality clip from the …