Hearst Digital MediaHouseBeautiful.com House & Home HouseBeautiful.com is an ideal site for pros seeking new trends and consumers looking for inspiration.  The site offers magazine and original articles, many written by professional designers, and includes a vast selection of photo galleries and videos, a huge how-to selection, and innovative tools.  The site emphasizes lifestyle and consumer trends with user-friendly articles and rapidly growing social media and …

EnlightenHunterDouglas.com House & Home Hunter Douglas' design center helps consumers visualize the brand's entire product line in an interactive online gallery and new "Upload Your Own Photo" customization tool, where users can upload photos and apply images of Hunter Douglas products directly to the windows. The hi-tech tool precisely scales images and even matches true obstructions for an accurate portrayal. All images can be stored for future use in a …

Mint.comMintLife BlogsMint has been the most-buzzed about personal finance service of late and they've coupled their easy-to-use site and service with a well-designed, content-rich blog. One million monthly visitors peruse in-depth financial topics about saving and investing as well as lighter fare like job advice from Mad Men's Don Draper. Content partners include CNNMoney, Forbes, Motley Fool and others, which makes for a diverse range of content that …

HowStuffWorks.com"The Blogs at HowStuffWorks.com" BlogsDelving into subjects as diverse as "The Utter Simplicity of the Projectile Weapon" and "Stuff Mom Never Told You about Long-Distance Relationships and Rape Kits," the eleven blogs that comprise the HowStuffWorks site capture the same quirky range of topics that have made their podcasts so popular. Authored by the same folks who produce five of the top 100 most …

BabyCenter"Momformation" BlogsBringing together a wide range of stories from blogging moms - and a couple of dads - around a range of parenting issues, Momformation combines clean, well-thought-out design with relevant, well-written content. Covering topics that include "Mom Stories," "Celebrities," "Life & Home," and "Products & Prizes," the site has a well-balanced mix from the practical to the amusing and it has developed a strong voice driven by the mom-bloggers …

UM Sony Pictures Entertainment, "The Karate Kid" MOBILE MARKETING: CAMPAIGN In Hollywood these days, it's not just the movie that needs promotion, but the iPhone app for the movie as well. In that vein, UM was charged by Sony with driving 100,000 downloads of The Karate Kid iPhone app. A particular challenge was the 50MB size of the game. UM targeted ads at WiFi-connected iPhone and iPod users actively searching for app information as …

Point Reach Microsoft Bing, "Bing iPhone App" MOBILE MARKETING: CAMPAIGN To support the launch of the Bing iPhone app, Point Reach pulled out all the stops in a $15 million mobile-only campaign that ultimately drove more than 4 million downloads. The six-month effort spanned ad network takeovers, third-party app sponsorships, text links and eye-catching rich media and video ads. Besides boosting downloads, the campaign generated a lift in unaided brand awareness of more than 2.5 times the stated goal for mobile users.

Covario Intel,"Core Family" MOBILE MARKETING: CAMPAIGN In March, Intel and search marketer Covario initiated a nine-week campaign for its Core chips in the U.S. and Indonesia to better understand how consumers respond to different types of mobile advertising. The effort focused on high-end devices and tested standard and expandable units, behavioral targeting and compared browser-based versus in-app ads. The results showed, among other things, mobile click-through rates are similar to online search and mobile advertising is four times cheaper in Indonesia than the …

Threshold Interactive Nestle, "Dude, Where's My Bar?" CONTEST, PROMOTIONS, SWEEPSTAKES Seth Green's snarky humor - and the media's endless gullibility - is perfectly matched in Threshold's work for Butterfingers. The agency created a cross-platform cpg alternative reality game to pitch the candy and a suitably wacky award: a solid gold Butterfinger bar worth 10k. Aside from the cash-for-gold bonanza, the game, which began with Green's publicized "mugging" - costing him a …

RYAN Partnership Five Star, "Five Star Music Insider" CONTEST, PROMOTIONS, SWEEPSTAKES Five Star Music partnered with Verve Life to let teens pick 10 bands on the brink of stardom - then give one the big push by voting early and often. The band with the most votes wins $25,000, and one lucky student does, too. Let's hope they don't spend their winnings at iTunes. The work - spread via online, TV, …