iCrossing Epson, "Coolville 'Deal-a-Day' Holiday Promotion" CONTEST, PROMOTIONS, SWEEPSTAKES Here's where cute meets clever. For December, users got a daily Epson offer - free delivery, discounts on ink - by clicking a date on a calendar. The offers were preceded by a brief, zippy animated vignette, which featured the quirky animal residents of Coolville. Spot-on puns, physical humor and effective illustrations translated into record sales growth. The campaign hit its revenue target within the first nine days and …

Yesmail HP, "12 Days of Gifts" EMAIL A new email 12 days in a row? The "12 Days Of Gifts" campaign carried the risk of turning customers off by sending too much, too often. But impressive creative - clean and quick-to-read - alleviated the hurdle. Males, in particular, struggle with holiday-gift choices and no doubt welcomed an idea and special offer a day. But the initiative's greatest strength is its transparency. On the bottom of each email are images …

blacQube Mercedes-AMG, "Private Lounge" EMAIL Email newsletters can be A tired tactic, but Mercedes-AMG has found a way to drive excitement for owners of high-end models. The "Private Lounge" emails create an aura of exclusivity. There's a dual message: "we haven't forgotten you after the showroom - and innovation continues, so we've got a better road rocket for you when you're ready." The linear design of the newsletter is easy-to-follow. More important, the photography jumps off …

Acxiom Corp. FedEx, "CSI Lifecycle Email Program" EMAIL It doesn't take C.S.I. investigators to determine why the "CSI Lifecycle Email Program" is a hit. Empowering reps to send the most relevant follow-up email after speaking with a customer is smart. True one-on-one conversation offers a sense of a customer's business needs and personal preferences, which helps decide which of eight emails - all with special offers - to send. Offers of Amazon gift cards are surely a loyalty builder, as are those with significant discounts appealing to small-business owners. And FedEx tracks how recipients …

Euro RSCG WorldwideClaritin, Claritin.com Health/WellnessThe Claritin site is a compendium of useful information for the allergy sufferer, from basic Q&As ("Can shorthaired pets cause allergies?") to interactive diagnostic tools such as an "Allergy Profiler" and an "Allergy Forecast" personalized to the user's location. Users can also download coupons from the site. Redesigned last year, the site has generated successful bottom-line results: bounce …

PHD/BBDO/BlastRadius Starbucks, "Coffee Authority" CONTENT INTEGRATION In a massive campaign spanning multiple online "pillars of passion," the Coffee Authority campaign reaffirmed Starbuck's top spot amongst the coffee elite by zeroing in on media channels and partners that would communicate Starbucks' message while showcasing the appreciation of the target. Starbucks constructed a robust program as the launch sponsor for A.V. Undercover, a Web series through The Onion's A.V. Club. Starbucks delivered eight …

Practice FusionPracticeFusion.comHealth/Wellness Practice Fusion provides doctors with a product that can help save lives and improve the quality of patient care: an Electronic Medical Record system, available online for free. Other EMR systems cost $50,000+ per doctor and require extensive set-up. Easy to navigate, the site does an excellent job of both promoting the product to potential clients  (with many user testimonials, both text and video; links to other articles on the product; the "take a tour" …

iNDELIBLEAllergan, BotoxSevereSweating.com Health/Wellness Informative and user-friendly, the Botox Severe Sweating site educates sufferers that excessive underarm sweating is a real medical condition, while providing a simple way to learn more (with a quiz for self-diagnosis) and seek help. Videos of sweater case histories, plus the entertainingly goofy fictional online talk show "Ready, Sweat, Go" (hosted by Vanessa Branch - the Orbit gum girl), help bring the problem down-to-earth and dispel …

MEC Pepperidge Farm, "Nicktropolis Goldfish Zone" CONTENT INTEGRATION To revitalize the Goldfish brand and deepen its connection with kids, Pepperidge Farm teamed up with Nickelodeon to create The Goldfish Zone - a virtual world on Nick.com where kids could play with Finn and Friends - characters developed in a 2004 TV and Comics campaign. The Goldfish Zone is a fully-branded, interactive virtual world on Nicktropolis, where kids (via avatars) can play with Finn, Gilbert, Brook, and Xtreme …

RYAN PartnershipDewars.com Food and BeveragesBacardi USA's Dewar's 12 has been a third-runner in the premium category. Site mission: Build the brand's CRM database with qualified prospects, drive consideration/purchase and increase loyalty/advocacy. Solution: "Thinkers and Dewar's," an invitation-driven, membership-only area anchored in an online forum for men who value "substance," wit and sharing info like food/SCOTCH pairings and toasts with friends.