Real Simple's campaign on behalf of Chase Blueprint artfully knitted together offline and online elements to educate target consumers about the financial giant's spending management tool. A series of interactive in-book units offered Blueprint solutions to Real Simple reader questions and drove to realsimple.com, where consumers entered a sweepstakes, viewed money-saving tips, and watched how-to videos. The tight integration of the magazine's editorial content with Blueprint advertising helped drive 40,000 sweepstakes entries and viewership of advertorial that was 56 percent better than average.

Taking out a car loan is a big financial step, especially online. So instead of ads linking to loan product pages within regions.com, Luckie created lightboxes that contained additional information about each loan product. This served to keep potential customers on the landing page to apply immediately if they had the information they needed. Banners were also used to further promote the loans. The streamlined execution provided a user-friendly pathway to the application process.

To help Oppenheimer promote its global/international funds, Euro RSCG employed a parallel "global" strategy online, with a consistent message and branding that spanned video, display, email and Twitter - all driving to an investment knowledge center. The campaign also utilized animated infographics and quizzes via QR codes to bring financial information to life. The extensive content featured in the campaign helped increase sales of Oppenheimer's global funds 34 percent from a year ago. And the globalizeyourthinking.com microsite has drawn more than 300,000 visits to date.

TargetCast used search, display, video, mobile, gaming and social to generate tune-in for AMC's The Killing's series premiere and drive viewers to AMC's Web properties. Consumers were encouraged to share online content - including video trailers, contests and an interactive game. Paid media included Google search (84.8 million impressions), YouTube's flagship "Home Page Masthead" (61 million impressions and 2 million plays within 24 hours), and hyper-targeted Facebook ads (87.9 million impressions). Result: Premiere ratings for the target demo tripled the AMC norm.

To promote the fourth season of Storm Chasers, PHD placed potential viewers "In The Storm's Path" via highly engaging mobile, site takeovers and digital out-of-home. Touching a mobile banner caused a furiously vibrating "tornado" to overtake a phone's screen, leading to an on-screen "crack." Another tornado raced across the msn.com screen, destroying everything in its path. Digital storefronts dragged passersby into a lifelike tornado, with 24,000 participants uploading photos to social networks. Result: The series premiere had a 40 percent increase over the previous season's debut.

Building momentum for the second season of the "Bethenny" reality series, Bravo tapped into passionate fans via social media while also engaging new viewers via celebrity/TV/entertainment Web sites. Tactics included takeovers, roadblocks, keyword placements, pre-roll videos, targeted expandables, "like" ads, Bethenny-themed Valentines via Someecards - and a "Bethenny's Best Moments" contest and landing tab on Facebook, allowing fans to vote on favorite moments from the first season, which received 233,814 views, 17,303 votes and 10,418 entries. On premiere night, Bravo engaged mom bloggers to foster conversation around viewing parties, resulting in …

In attempts to get subscribers to read newsletters, Microsoft created the "MSN Preference Center Campaign" to help target users' reading preferences.

Hill Holliday created a digital platform that helped mlb engage with fans like never before.

"A Simple Switch" was a multi-dimensional campaign using bought media to promote content sharing and position the brand as a leader in the sustainability/green space. Its objectives were straight-forward.

FIAT targeted a younger crowd to relaunch the North American FIAT 500 model. The campaign, highlighted at a music venue in Austin, Texas, connected with music fans open to finding emerging artists. FIAT tapped local artists to graffiti and paint car parts lining the main entrance. Some were used as musical instruments that guests could play. Partners included New Era, Budweiser, Diageo North America, Zinio and RDIO. The campaign included live interviews airing on Sirius Radio reaching 1.3 million listeners. Media impressions reached more than 324 million across an iPad app, …