by OMMA Magazine Writers on Aug 22, 8:06 PM
Los Tigres launched a campaign using FlashFoto technology that would enable fans to upload images of themselves into the background of band photos to share with friends, post on the Web or with the free iPhone app. The idea to connect more tightly with music lovers doubled the band's Twitter and Facebook traffic during the past four months, with more than 4,000 fan photos created on the Web site. Fans published their photos via email, Twitter or Facebook and shared them with friends.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Generating an emotional connection with fans, the iconic rock group KISS ran a digital campaign with Eventful to create a user-generated tour across America. It gave more than 425,000 fans the opportunity to give 22 unsigned bands out of the thousands that entered a chance to open for KISS. About 25 percent of fans shared the campaign through social networks, resulting in 105 million social media impressions. Online ad and rich-media impressions reached 24 million, as well as the 4 million emails that were sent, resulting in an additional $200,000 in …
by OMMA Magazine Writers on Aug 22, 8:06 PM
For the release of Fox's Monte Carlo, popular tween girl site stardoll.com served as the sole official online destination.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Universal turned to Eventful for a unique campaign, which let college students vote on which college would get to host the star-studded premiere.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Is there a more passionate group out there than Trekkies? To promote The Captains, the new documentary in which William Shatner interviews all the actors who have helmed the famous vessels in the Star Trek fleet, Epix knew they had to speak a special version of geek.
by OMMA Magazine Writers on Aug 22, 8:06 PM
The documentary The Last Lions, aimed at educating people about the Big Cats Initiative to drive awareness of the plummeting population of lions in the wild, is itself activism, and the campaign promoting it extends and develops the message of the film. National Geographic teamed with Velti to execute a broad range of engaging and interactive mobile solutions, and in so doing brought in everything from the Botswana Tourism Board to your local theater into its fold.
by OMMA Magazine Writers on Aug 22, 8:06 PM
ASPCA's creative approach to develop brand awareness through apps via mobile and desktop channels successfully added thousands of new weekly connections to their constantly evolving network. While working with One to One Connect, ASPCA released a desktop application, allowing people to adopt a virtual pet (Screenmate) to live on their computer desktop. To engage the mobile audience, the app's goal was to provide a useful tool for current pet owners. The app displays a three-day forecast of the local weather, symbolized by a daily picture of a cat or dog either …
by OMMA Magazine Writers on Aug 22, 8:06 PM
In the context of the financial downturn, mint.com and parent company Intuit took it upon themselves to offer money management and budgeting tips to teachers, parents and students. The goal was to help teach the next generation financial responsibility and related skills and best practices. By teaming up with Scholastic, mint.com was able to leverage Scholastic's expertise to make lessons that meet educational standards, reach into classrooms, and make learning fun for kids. Indeed, in addition to the online and printed materials - including lesson plans for teachers, family activities and …
by OMMA Magazine Writers on Aug 22, 8:06 PM
Last year, U by Kotex helped break the cycle of period shame by opening an honest conversation about vaginal health. Now, along with introducing the first-ever pads and liners with colorful patterns, they invited girls to redesign the feminine care category with the Ban the Bland Design Challenge. Through social media and online ads, they're reaching out to girls, giving them a megaphone and asking what they think about plain white pads in a world of colorful options.
by OMMA Magazine Writers on Aug 22, 8:06 PM
The campaign exceeded expectations in a number of ways. Over 152 million impressions have been recorded with a 2.24 percent click-through rate and approximately 8-second interaction rate for rich-media banners. Before the campaign had ended, key retailers had already placed their second order. Isobar helped adidas make the CLIMACOOL Ride its most successful launch of the year. What started out as an assignment to produce digital work for the U.S. turned into a full-blown convergent campaign.