Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.

Or, as the 40th President of the United States might have said to the 47th: "There you go again."

The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI.

The consensus, according to AI-based assessments, is that control of the American media has moved markedly to the right. Unless you ask Grok, that is.

That's what an analysis of the most recent traffic to right-wing news sites seems to suggest. The biggest gainers in September were Truth Social and The Free Press. Biggest losers: Washington Examiner and National Review.

That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in the future.