Results for January 2004
  • Arbitron Internet Radio Results
    According to the Arbitron report, AOL Radio@Network and LAUNCH were the top-ranked commercial Internet Broadcasters. AOL reported problems with their server data for the week of December 15, resulting in ratings that are lower than prior weeks. MUSICMATCH was the top-ranked non-commercial Internet Broadcaster. The Adsertion Network was the top-ranked Sales Network. Due to a switch in Content Delivery Networks, tuning for The Adsertion Network is lower for the week.
  • Digital TV To Grow 39% This Year
    Strategy Analytics reports that sales of digital television set-top boxes will grow worldwide by 28% in 2003 totaling 36 million units, and a stronger year in 2004 for digital TV set-top boxes, with a growth in unit sales of 39%.
  • Internet Exceeds All Other Media in Growth Of Heavy User Groups
    in the 85 metro markets surveyed by The Media Audit, the percentage of adults who spend at least an hour a day on the Internet is significantly greater than the percentage of adults who spend an hour a day with the print edition of a daily newspaper. In 2003, through the first 54 markets surveyed, 26.2 percent of the adults spent seven or more hours per week on the Internet.
  • Mobile Marketing Potential
    Reveries.com surveyed US marketers about mobile marketing's potential and found that while just 5.5% think that the viability of mobile marketing as a medium today is excellent, while 22.3% say the same for its viability five years from now. Similarly, though 22.7% of marketers think mobile marketing is currently just fairly viable, only 13% rate it as fair five years from now.
  • Newspapers Looking Up
    A recent release by the NAA reports that the sharp employment drop three years ago had a devastating impact on help wanted advertising in newspapers, which suffered a dollar decline of 35 percent in 2001, another fall of 23 percent in 2002 and another estimated 10 percent reduction last year. From a peak level of $8.7 billion in 2000, recruitment advertising plunged more than 50 percent to just under $4 billion last year.
  • Health, Fitness, Nutrition & Gaming Spike After Christmas
    Nielsen//NetRatings reports that more than 11 million home surfers flocked to health, fitness and nutrition sites during the week ending January 4, as Americans turned to the Web to help kick off a healthy new year. The top sites in the category experienced triple and double-digit growth.
  • Well Targeted Advertising Defeats the PVR
    Numerous surveys have been conducted over the last three years which indicate that one of the features consumers most like about personal video recorders (PVRs) is the ability to skip ads in live TV as well as recording programs without the ads. This, unsurprisingly, is why advertisers and traditional media companies have regarded PVRs as a serious threat to their traditional revenue models.
  • Selected Top 10 Online Destinations in December
    Selected December Top 10's from Nielsen//NetRatings include special occasions, telecom services, news & Information, search engines, home & fashion, and commerce.
  • Top Five Categories for Holiday Season Spending Online
    Though holiday performance reporting is ubiquitous, here's a quick breakdown of major categories and satisfactions on the Web this season. According to the eSpending Report from Goldman, Sachs & Co., Harris Interactive, and Nielsen//NetRatings online holiday shoppers spent a record $18.5 billion excluding travel during the 2003 holiday season. This represents an increase of 35 percent over the $13.7 billion spent in 2002.
  • Hispanic Cable Subscribers Higher Than Overall Urban
    The latest Horowitz Associates study on the U.S. Urban Latino market for cable programming and new media services, shows that 24% of all urban Hispanics currently subscribe to digital cable service from their cable company. Penetration of digital service in urban markets is 26%, according to the survey data. With three in ten "English-oriented" urban Latinos subscribing to digital cable, penetration among these consumers is notably higher than among the "Spanish-dominant" segment of the Latino marketplace among whom 19% of report having digital cable.
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