Bob Jordan, president of International Demographics, Inc., says "Since 2000 the percentage of two-income families with household incomes of $50,000 or more increased from 64.8 to 68.4. Among all households just 44.9 percent have incomes of $50,000 or more."

A survey between January 13 and February 9 by the Pew Internet & American Life Project reports that more than 22 million American adults (age 18 and older) have iPods or MP3 players. And, though the study did not include teens, the review suggests that there are likely several million more MP3 players owned in the teen world.

Arbitron Inc. and comScore Media Metrix, released the online radio ratings for January, which for the first time include Live365.  The ratings revealed that Live365 reached an average of 438,000 people per week during the January 2005 survey period.

Nielsen//NetRatings reported that the American Idol Web site, IdolOnFox.com, captivated the largest at-home audience during the sixth week of competition since the show first aired in 2002, with 463,000 unique visitors for the week ending February 27.

A deep drill-down into significant data regarding home, garden and home improvement sites, demographics, advertisers and ad technology.

A new Lyra Research report reveals that lower prices will be the biggest incentive for consumers to switch to telco TV from cable or satellite TV. Their report, "Dialing for Viewers: 2005 Telco-TV Interest Survey" probes consumer attitudes toward the benefits of a triple-play (video, voice, and broadband Internet) service bundle.

A new national survey of older Americans, by the Kaiser Family Foundation, finds that less than a third of seniors (age 65 and older) have ever gone online, but that more than two-thirds of the next generation (ìalmostî seniors 50-64 yeas old) have done so. The differences are striking and indicate that online resources for health information may soon play a much larger role among older Americans, the report says.

Joe Pilotta, PhD, BIGresearch, says "Most retailers have focused on their in-store experience, but for many consumers online research is replacing the store as a way of gathering information on products and pricing before purchasing at the store level. The new consumer & is more knowledgeable and wants to have the option of purchasing goods and services where they want, when they want. Retailers who focus only on in-store shopping risk loosing incremental sales opportunities as both men and women are equally engaged in this dynamic."

The World Association of Newspapers has accepted evidence produced by one of the world's leading printing museums that 2005 marks the 400th anniversary of the birth of the first newspaper in print.

According to the Borrell Associates study, "The Boom Continues for Online Auto Ads," most of the consumers who bought a new or used car last year began their search on the Internet.