MAD London Editions for June 2015
MAD London - Tuesday, June 30, 2015
AOL To Take Over Most Of Microsoft's Ad Sales, Replace Google With Bing In Search Results
Nearly Half Of All UK Display Is Programmatic, 70% to 80% Share By 2018
45% Of Display Ads Bought Via Programmatic In UK
Fake Clicks And Likes Investigated By The 'Times'
Publicis WW CEO Sadoun Will Also Oversee MSLGroup
Wearables And Social Are Focus For Jaguar's First Year At Wimbledon
Wimbledon Sponsorship Reaps Greater Rewards For Long-Standing Deals
Mobile Operators Fear The Unstoppable Rise Of Apple And Google
Heineken Unveils Rugby Union World Cup Sponsorship Activities
Facebook Steals A March On Google As EU Action Looms
Barclaycard's bPay Launches Wearables For Contactless Payments
London Live Struggles As It Makes GBP1.3m But Loses GBP11.6m
Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
Observers See Win-Win In AOL and Microsoft Display Ad Biz, Bing Agreement
MAD London - Thursday, June 25, 2015
WPP, Daily Mail, Snapchat Find The 'Rare And Tasty' In Truffle Pig
W&K And AKQA Win Cyber Golds For UK
Facebook Posts And Accounts Deleted In Counterfeiting Crackdown
Delta Signs As Official Airline Of Chelsea FC
This Map Re-Draws the World According to Cannes Lions Wins
Coke Says Best Content Is Often Unplanned
Future Lions Winners Announced
'Cannes You Please Shut Up': Tumblr Gleefully Pokes Fun At Stupid Agency Tweets
Jamie Oliver Says Marketing Managers Are The New TV Commissioners
MTV Rebrands, Embraces User Instagram And Vine Content
Adam & Eve/DDB And John Lewis Win UK's Only Creative Effectiveness Lion
FT Print Sales Decline As Takeover Talk Continues
Ad Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve
MAD London - Wednesday, June 24, 2015
Media Grand Prix Goes To Vodafone, Agencies For An App To Combat Domestic Violence
Multiple Reviews Due To Changing Agency-Brand Relationship, Mondelez Says
Facebook Wants Advertisers to Get Smart
Google's Ad-Supported Streaming Music Service Arrives On Web, Android Devices
Peugeot Shifts Focus From TV To Social
'Cannes We Meet' App Offers Cannes Lions Delegates Tinder-Like Hookups
Instagram Revamps Search, Looks To Become Real-Time News Site
Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
British Agencies Win Seven Media Lions At Cannes
UK Takes Homes Three Outdoor Gold Lions At Cannes
UK Consumers Play Harder To Get On Social Than Those In Emerging Markets
32% of British Employees Check Work Email While on Vacation
Multiple Media Reviews -- New Relationships, Or The Start Of Celibacy?
MAD London - Tuesday, June 23, 2015
UK Wins Two Mobile Lions, Top Prize Awarded To Google Cardboard
Engaging Ab Fab's Sensible 'Saffy' Is Key To Appealing To Gen Z
Google 'News Labs' Builds On Storytelling For Advertising, Content Marketing, Journalism
WPP, Snapchat And Daily Mail Launch Native Agency
Extinction Event: Why There May Be Far Fewer Brands At Cannes 2025
Siotis Joins SpotXchange As UK Managing Director
EU Should Leave Google Alone And Build Its Own Tech Giants, 'Telegraph' Columnist Suggests
180LA Recruits Cannes Lions Judges With 'Most Direct Recruitment Ad Ever'
Facebook Closing The Video Gap On YouTube
Lessons In Survival
Your Agency Will Soon Be An Algorithm
The Terrible Twos
Twitter Urges Brands To Think Beyond Large Events
KIDinaKORNER Partners On Music-Led Venture With WPP
Internet Ad Spend Will Overtake TV By 2017
Business Thinkers Are Wrong On Google, The EU Is Right
MAD London - Monday, June 22, 2015
Four In Ten UK Internet Users Are Blocking Ads
That Roar You Hear From Cannes Is The Sound Of Technology Talking
Let's Put The Marketing Back Into Email Marketing
Companies Under Investigation Over Fake Reviews
Customers Don't Care About Your Data; They Care About How You Make Them Feel
Twitter Readies 'Dedicated Pages' For Ecommerce Push
Wimbledon Aims To Put Data Into Context
Carlsberg Launches Range For Daily Groomers
Taylor Swift Prompts Apple Music To Pay Artists During Free Trial Period
Facebook Won't Launch Moments Photo App In Europe
The Sun To Lower Paywall For Some Content
MINI Clubman Launched With Documentary Series
Cannes Lions Gets More Ethical
Google Ventures Invests In Oxford Sciences Innovation
With Ad-Blocking Rife, Native Can't Afford More Mistakes
Google Builds AI Image Network That Could Benefit Search, Creative Ad Agencies
Twitter Pushes Ecommerce Efforts
MAD London - Friday, June 19, 2015
Agencies' Fees Are Up But Challenged By Tech Giants And Roles Going In-House
Mobile: The Biggest Problem In Advertising
Wimbledon Serves Up Love For Beacons And Snapchat But Double Faults Periscope
Don't Let Marketers 'Run With Scissors'
Is Google Tabling A Bid For Dunnhumby?
What Pinterest Has That No Other Platform Offers: Future-Planning Consumers
LinkedIn Reveals UK's Most Influential Brands
Consumers Rate Their Mobile Attention At GBP6.80 Per Minute
HMV Relaunches Site To Offer Physical CDs And Downloads For First Time
BBC Won The Battle For Browsers Over The Election
Post Office Launches Pay-As-You-Go Mobile Service
If Media Costs Are Down, How Come Agency Fees Are Up?
Dentsu Aegis Network Agrees To Buy eCommera
Andy Bird Lands At Publicis NA As CCO
MAD London - Thursday, June 18, 2015
Click Fraud: Guidelines Are Nice, Prison And Fines Better
Twitter Buys Whetlab To Fast-Track Machine Learning Efforts
WPP's Latest Shopping Spree: Agencies, Measurement Firm
BT Hits Back At Rivals Blocking EE Merger
Young Fathers More Confident Than Non-Dads
Waitrose Lets Customers Pick Their Own Offers
Royal Mail HIres M&C Saatchi For Consumer Campaign
Ad Fraud Guidelines Issued By JICWEBS
AdBlock Plus Launches Company-Wide Blocking Technology
Grocery Offers Fail To Boost FMCG Revenues
5 Steps Programmatic Must Take To Fully Deliver Its Promise To Brands
MAD London - Wednesday, June 17, 2015
Fox Confirms Management Changes, James Murdoch To CEO
Apple Music Could Leave British Labels 'Completely Screwed'
Mobile No. 1 Way To Bank In U.K.
Two-Thirds Of Millennial TV Viewing Is Traditional TV
Worldwide Over-The-Top Revenue Balloons
Facebook Debuts Moments App To Organize Photos, Events
BT To Bring American Broadcaster Behind 'Breaking Bad' To YouView
What Marketers Really Think About Using Search Data To Acquire, Retain Customers
BBC World Service Head Calls For Sponsored Content
Twitter Introduces Auto Play For Video
JWT Takes Stake in Germany's Hirschen Group
William Hill Twitter Ads Banned For Appealing To Children
Companies in the UK That Are Sending More Than a Million Emails Increases
Janine Gibson Joins BuzzFeed UK As Editor In Chief
Context And Devices Shape Millennial TV Viewing Differences
Since You're Not Going to Win A Cannes Lion, You Might As Well Go For A Dannes Lion
Leo Burnett's 'The Can' Will Predict The Likelihood Your Creative Will Win A Cannes Lion
MAD London - Tuesday, June 16, 2015
Bing Encrypts All Search Traffic
Amazon Premieres "Catastrophe" on Facebook
Facebook Considers User Time, Tweaks Algorithm For News Stories
The New Publicis Worldwide Logo Is Way Better Than The Jeb Bush Logo
Twitter's Death Warmed Over
Great Article, But What About The Data, Facebook And Apple?
News Outlets Face Losing Control To Apple, Google And Facebook
One In Four Households Signed Up To Online TV Services
Ted Bakes Goes Digital In Shoreditch
Bacardi Unveils New CMO And New Localised Marketing Strategy
Heineken And Wieden+Kennedy Part Ways After Five Years
Google Mulls 'Slow To Load' Mobile Search Warning Signs
Smart Meters Could Help Energy Brands Gain Consumer Trust
Tesco No. 1 Mobile Site In Search Study
Bank of England Kills Auto Complete Email Feature After Employee Blunders
MAD London - Monday, June 15, 2015
Facebook Adds Time Spent On Content To Its Algorithm
CMOs Struggle To Analyse Data Effectively
Tesco Launches Its Biggest iBeacon Trial
Lucky Generals Selected As Twitter's First UK Retained Creative Agency
PHD Selected As Twitter's First Retained Media Agency
Kids TV Is The Latest Pay TV Battleground
Lidl Calls Media Review
Facebook's Time Metric Is Great News For Brands That Are Serious About Content Marketing
YouTube Gaming Takes On Amazon Twitch
WPP's Smollan Group, Advantage Sales & Marketing Form Global Retail Partnership
European Officials Tell Google To Censor Search Results Worldwide
Reality: The Business Opportunity
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