MediaDailyNews Editions for March 2016
MediaDailyNews - Thursday, March 31, 2016
Live TV, DVR Viewing Rises, Even As Pay TV Shrinks
JWT Fires Back, Says Johnson Distorted Martinez's Comments At Agency Retreat
Instagram Expands Stream Limits To 1 Minute
AOL Launches 2 New Video Ad Units For Publishers
Hallmark Upfront Emphasizes Family-Friendly Programming, Focus On Holidays
Cablevision Media, FourthWall Team For Data Analytics
Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies
SMBs Turn To Email Marketing
NFC Market To Reach $21.84 Billion By 2020
Susan Cantor Named CEO Red Peak Branding
Google Brings Auto Showroom To Mobile With New Search Ad Format
Invoca Secures $30 Million To Reduce Wasted Ad Budgets
Strategy Key To Email Marketing
FilmOn Urges Court To Reject TV Broadcasters' 'Luddite Argument'
Millennials Are NOT The Enemy
Conde Nast Dives In
AT&T's New Data Caps Could Prove Costly For Cord-Cutters
MediaDailyNews - Wednesday, March 30, 2016
NBCU Inks More Than $1 Billion In Rio Olympics Advertising
Fox News Channel, Cable News Nets Soar In Viewers
Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing
Scripps' Upfront: Our Viewers Buy What They See
March Car Sales Up 8%, Highest In Decade
No Joke, McCann Japan Hires First Artificial Intelligence Creative Director, Starting April 1
Publicis' Levy Clarifies 4As Remarks, Calls WPP's Sorrell Hypocrite
Google Adds Telephone Fiber Service To Internet, TV
Campbell Says Its Packages Will Be BPA-Free By Mid-2017
Pinterest Rolls Out How-To Pins
GroupM's Essence Opens 3 New Offices
PopSugar Names Schiller CRO, Company Pushes Video Expansion
Alphabet Struggling With Some Acquisitions
For Gens Y And Z, In-Store Experience Is Critical
The Case For Strong External Marketing Partnerships
FCC Commissioner Wants Netflix Investigated For 'Misrepresentations'
MediaDailyNews - Tuesday, March 29, 2016
NCAA Scores $755 Million For TV Networks
A Fond Look Back At The Republican Debates
Emoji Marketing On The Rise
Transparency An 'Opt-In' Choice, Say The Agencies
Google To Redesign AdWords: Will Focus On Business, Simplicity, Data
Fishing For Biz, Time Inc. Launches Harpoon: Media Shop With Regional Focus
Pandora Gives McAndrews The Thumbs Down, Names Founder Westergren CEO
Study: Few Marketers Using Mobile Marketing Strategies
Starz Rebrand, New Messaging Unifies Its Pay TV Network Brands
Beckman Exits Vice Media After 1 Year
Marketers Eye Multichannel Networks For Content Distribution
Games Still Dominate Mobile User App Spend
Varick Media Management Adds AdsWizz As Audio Partner
Niche Ad Networks Offer Differentiated, Curated Audiences
WPP's Sudler & Hennessey Acquires Healthcare Marketer Viscira
Facebook Prevails In Text-Spam Lawsuit
MediaDailyNews - Monday, March 28, 2016
Nielsen Shaves 2.5% Off Cable Nets, Erosion Appears To Be Accelerating
Will Microsoft Back Yahoo's $10 Billion Price Tag?
Fairy Dust
U.S. Ad Market Forecast 2016: A Good Year, But Some Slowdowns For TV, Radio
Judge In KSL Bankruptcy Case Slaps Its Former Law Firm With Big Fine
On Marketing Hot Streak, Calvin Klein Tests Periscope, Snapchat
Buick Gears Up For Multiple Launches
'Glamour,' Facebook Partner For Town Halls, Giving A Voice To Young Women Voters
Snapchat Buys Emoji Maker Bitstrips
Manufacturers Lauded With MediaPost Auto Marketing Awards
DMARC Adoption Is Critical For Email Deliverability
What To Do About Ad Blocking?
How Mobile Is Transforming The Marketing World
After Taking On Blockers, Le Figaro Group Partners With AppNexus
Email Isn't Old School
Olapic Acquires Piqora To Strengthen Support For Pinterest Campaigns
FilmOn Loses Bid For Cable License In Illinois
Netflix Dupes Smartphone Users With Secret Slowdowns
Bot-topia -- Or, The Value Of A Good Edit
MediaDailyNews - Friday, March 25, 2016
Total TV, Video Consumption Grows Slightly In Q4 2015
The IAB Wants To Help You Calculate Your Programmatic Costs
Google Reveals Top Ranking Factors For Search Results
comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
Deconstructing 'Pitchapalooza'
Rovi Reportedly Looking To Buy TiVo
Netflix Launches Mobile Data Saver, Reveals How It Has Been Capping Data All Along
17% Of Users Drive 85% Of App Revenue
Conde Nast Unveils New Programmatic Options
Jesse Cahill Named NA Head Of Media At GroupM's Essence
Key Political Moments Cause Spikes In YouTube Search, Video Views
For WaPo News, Just Ask Amazon's Alexa
Target Out To Digitally Disrupt Salad: How Fresh Is That Produce?
France Fines Google For Failing To Censor Search Results Worldwide
Young TV Consumers May Be Delaying Traditional Pay TV Services
CPAs, Ad Council Look Beyond 'Pig' To New Efforts
'Do You Renounce Satan?' -- And Other Things Not Said At The 4A's Conference
Should Advertising Be Punishable As Aggravated Assault?
More On The Simplicity Imperative
MediaDailyNews - Thursday, March 24, 2016
Millennial TV Watchers Average 4 Non-TV Activities
Justice Palin?! Judge For Yourself
Donald Trump's 'Raging Insecurities'
Advocacy Group Urges FCC To Curb Cross-Device Tracking
Your Management Style Will Determine Your Success As Marketer
Sorrell: Too Early To Condemn JWT Ex-CEO Martinez
Pinterest Ad Biz Soars
Tobaccowala: Why Is The Industry So Insecure?
Streaming, Binge-Watching Take Hold In U.S.
Discovery Communications Rolls Out One Discovery, New Marketing Unit
Yahoo Search Revenue Forecast Declines, Overall Mobile To Rise, Analyst Says
Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
Machine Learning Gives Google Cloud Services Smarts
Everson To Agencies: Flatten Yourselves
Adobe Finds Marketers More Confident About Cross-Device Than They Should Be
Publishers That Leveraged User Data Saw eCPMs Triple In Q4
Parlez Vous Ad Blocking?
Bloomberg Launches 'Hello World' Digital Series
Videology Partners With Unruly To Diversify Inventory
MediaDailyNews - Wednesday, March 23, 2016
OTT Emerges As Fastest-Growing Source Of Ad Views, Accelerates Redefinition Of 'TV'
TV Usage Falls In February; OTT Grows Overall
Nike Increases Advertising And Digital Budget; Sales Up
Horizon Launches New Creative Audio Unit
Zimbalist Leaves NYT For Simulmedia, Will Lead Marketing
New Approach At Publicis Groupe: 'Sapient Inside'
Majority Of TV Consumers Want 'Skinny' Package, Less Than 20 Channels
DDB 'Flexes' To A New Model
IAB Viewability Primer Focuses On Publisher Side
How Vandalism Will Save Advertising
AppNexus Expands Video Buying, Adds New Video Demand Partners
FTC Commissioner Julie Brill Steps Down
Adobe Unveils New Marketing Cloud Powered By Data Science
Bing Ads Testing Programmatic Ad Copy Creation
AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Broadband Adoption, Net Speeds Up Globally
The GOP Fight: "Trumpism" v. Republicanism
A Case For Bringing Marketing In-House
FBI Shelves Showdown With Apple
MediaDailyNews - Tuesday, March 22, 2016
March Madness: Soft Early Ratings, Higher Ad Sales
The Next Revolution Will Not Be Televised, But Instant-Messaged
comScore Partners With Adobe For Cross-Device Measurement
Syndicated Video Can Make Exclusives More Valuable For Online Services
Obama: Google Plans To Bring Internet To Cuba
ARF Re!Think 2016 Pushes Measurement Envelope
Spotify Launches Mobile Ad Format Focused On Targeting
NBCU Starts Content Studio For Branded Advertisers' Content
Medium Spins Off 'Matter,' Creates Storytelling Company
Smartphone Streaming On The Rise
March Madness Sports Mobile Opportunities
AppNexus Expands Video Buying, Adds New Video Demand Partners
Judge Tosses Trademark Claims In 'Dirty Dancing' Ad Case
Conductor, Adobe Give Advertisers Metrics To Prove Content Drives ROI
Freedom Communications Backs Digital First Media Bid After Tribune Trouble
Authors Guild Presses Supreme Court To Hear Appeal Over Google Books
Tribune Publishing Faces DOJ Lawsuit After Successful Bid For 'O.C. Register'
MediaDailyNews - Monday, March 21, 2016
Zenith Downgrades Its Global Ad Spend Forecast
Viacom Inks Big Cross-Platform Deal With comScore
Digital Video Advertising For Traditional TV Tops $2 Billion
Kantar Helps Sibling GroupM Shops Boost Their Planning Acumen With New 'Live Panel'
Pop's Upfront Pitch: We're Growing, And Our Competitors Are Not
P.R. Wild Pitches: Spring Edition
Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
Republican Debates Draw More TV Viewers Than Democratic, But Reach Is The Same
Yahoo May Talk To Facebook To Acquire Tumblr Ad Biz
Microsoft Gives Marketers Video Rating Data On Par With Traditional TV
What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
Apple CEO Tim Cook: 'No One Should Have A Key That Turns A Billion Locks'
Marketers Make Greater Use Of Analytics
TVEyes Battles Fox News Over Downloads, Asks Appeals Court To Nix Injunction
Tribune Publishing Faces DOJ Lawsuit After Successful Bid For 'O.C. Register'
It's Time To Connect TV & Social Advertising At The Hip
Comcast Defends 'Stream TV' To FCC
MediaDailyNews - Friday, March 18, 2016
Martinez Out At JWT
Averting The Apocalypse: JWT's 'Rape Guy' Resigns
Still Foggy About Donald Trump? Read This
March Madness: Experts Say Playbook Has Changed
If I Tell You To Buy This Car -- Or That One -- Would You?
Google's Smart Reply Arrives On The Web
Twitter Makes App, Site Traffic Easier To Navigate
AT&T Hosts Nationwide 'Addressable Upfronts'
U.S. Ad Spend Up 10% In February, TV And Digital Climb
What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
Yahoo Email Privacy Settlement Moves Forward
Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
TV Show Complements 'Anglers Journal' Magazine Launch
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