MediaDailyNews Editions for May 2018
MediaDailyNews - Thursday, May 31, 2018
Google Streams Programmatic Audio Ads In DoubleClick
NBA Launches Augmented Reality For Playoffs
Rise And Fall Of Roseanne Is Year's Top Story In Television
Dolan Family's Ad Metric Company Launches TV Attribution Index
Teenage Wasteland: How Facebook Became An Also-Ran In The Teen Social Media Race
There Are Some Things More Important Than Nielsen Ratings
Murdoch: Ad-Supported And Ad-Free Hulu Options 'Empower The Customer'
GDPR, Upfronts Face Long-Term Consumer Data Issues
Search Is Back, And It's Eating Display's Lunch
Clinch, Tapad Partner To Boost Scalable Video Personalization
SeaChange Launches Suite Of Video Ad-Tech Tools
AT&T CEO Talks Media Mergers, New Ad Models
Data's Downside: Suppressing An Appetite For Risk
What Finance Brings To The Blockchain Marketing Conversation
MediaDailyNews - Wednesday, May 30, 2018
ABC Cancels 'Roseanne' After Barr's Racist Remark
Sorrell's New WPP: S4 Capital
Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
Dentsu Aegis, Index Exchange Partnership
MDC Partners Says 'Yes' To New Specialist Network
ABC Cancels 'Roseanne' Just Before Upfront
'Solo' Jets Into Movie Theaters, But Disappoints At Box Office
LiveRamp Quality Data-Scoring Initiative Launches With First Partner Lucid
Macy's Selects Spark Foundry As Its New Media Agency
No Media For Old Men? Sorrell Comeback Priorities Are Tech, Data And Content
Accenture Gets Blowback From Agency Groups For Launching Programmatic Practice
'Roseanne' Has Short Second Life -- By The Numbers
The Upside Of GDPR: Consumers Boost Sentiment, Purchase With Brands That Protect Them
Streaming Services Trounce Pay TV
Streaming Video, OTT Driving Value For Tech And Entertainment Firms
RPM Agency Leads Majestic Star Casino & Hotel Into Blockchain Campaign
Entertainment Company Uses Emotions To Grow Annual Revenue
Bing Ads In-Market Audiences Rolls Out In U.S.
MediaDailyNews - Tuesday, May 29, 2018
Get Woke: Time Spent With Media Approaching Total Awake Time
ESPN+ Gets Into Esports With 'League Of Legends' Deal
Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers
European Union Ambassadors Endorse Search Engine Snippet Copyright Rule
Lionsgate TV Revenues Up, Starz's Subscribers Dip
Roku Stock Up Sharply, Eyed By Netflix?
Disney Must Ponder If The Dismal 'Solo' Debut Is A Stand-alone Falter
Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
Sorry Ads, Indeed
Streamers Dominant In Customer Satisfaction
As Netflix Becomes Most Valuable Media Company, Will Ads Follow?
How Brands, Media Planners Miss Out On Mid-, Lower-funnel Auto Campaign Strategy
Can Accenture Both Buy And Audit Media?
MediaDailyNews - Friday, May 25, 2018
Only A Third Of Consumers Opting In To GDPR Compliance
Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
Microsoft's Nadella: 'Privacy Is A Human Right'
Creative Agency Mekanism Launches Media Practice
P&G's Effort To Stem Advertising Waste
Group Files First GDPR Complaints Against Facebook, Google
Most Of TV Chooses To Ignore Memorial Day
The Royal Wedding, Viewed Everywhere
Oath's RYOT Studio Rolls Out Branded Video Content Programs
Vevo To 'Phase Out' Owned And Operated Platforms
Sadoun And His Team On What Drives Marcel
The Levy Solution: Spend 5% Of TV Budgets On Audience-Based Delivery
GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Consumers Aware Of Data Compliance Outreach, Generally Opt-Out
Magazine Media Audiences On Mobile Web And Video At Six-Month High
Maurice Levy Has Not Left The Building
'Colbert' Leads In Late-Night Viewers For 2017-18, 'Fallon' Tops in 18-49
Younger TV Viewers Are Big Out-Of-Home TV Watchers
MediaDailyNews - Thursday, May 24, 2018
Publicis Unveils AI Platform 'Marcel'
Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
Accenture Interactive Launches New Programmatic Offering
Comcast Confirms Bid For Fox Businesses
IAB Proposes Framework To Standardize Targeting Data
NBCU Is Top TV Spender In 2018, Netflix In Fourth Place
Best And Worst Shows Of The Just-Ended 2017-18 Season
Here's The Pitch: Sports Radio's Share Scores Highest Season Opening*
Turner's Boomerang Reboots Some Cartoon Icons
More TV Data? You Can't Handle The Data!
Facebook Adds Admin Support To Make Platform Safer
Voice Is The New Black
MediaDailyNews - Wednesday, May 23, 2018
Fiat Chrysler Puts U.S. Media Assignment In Review
PHD Wins Global HSBC Media Account
Nielsen Adds YouTube TV To Local Ratings
Sinclair, And Present Danger: Exploiting America's Trust In Local TV News
Will Less Clutter, Shorter Commercial Pods Matter?
Nielsen Digital Content Ratings To Incorporate Xumo Viewership
VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups
NBC Wins Another Season In 18-49, CBS Tops In Total Viewers
Obama Deal Sparks Netflix Boycott Movement
Netflix Seeks 'Higher Ground' With Obamas
MediaDailyNews - Tuesday, May 22, 2018
Price For TV Networks With Fewer Ads? A Modest 7% Premium
DAA Creates Icon To Disclose Political Opposition Ads
Six-Second Video Ads Explode In Popularity
Facebook To Group Publishers' Content With Politically Leaning Ads
Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTT
Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront
New Consultancy/Agency Seeks To Break Down 'Pain Points'
Streaming Services Sneak Onto Upfront Stages
Did GroupM's Programmatic Tax Stats Just Make The Case For Blockchain?
Starbucks Dominates Mobile Payments Market
American Express To Review Global Media Account
Picture-Perfect Royal Wedding Was Made For TV
Home Entertainment: Streaming Rises, But Rentals Drop
Premium TV Prospects? Define TV And Premium
Battle Lines Are Drawn As WPP Stakeholders Take Sides
MediaDailyNews - Monday, May 21, 2018
Facebook Builds Platform For Branded Content Campaigns
Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
It's Settled: Here's The Best Case For Blockchain In Digital Media Buying
Facebook Spends Nearly $23M On TV Ads To Combat Data Breach
Adobe Adds Advertising Analytics For Paid Search
Mediabrands Folds Society, Ansible Under Reprise Banner
Has Data-Driven TV Advertising Reached An Inflection Point?
Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
Success Of Streaming Bundles Suggests Cord-Switching, Not Cord-Cutting, Is Growing
ANA Receives Coveted President's Award For Its Work On Media Transparency
CNN Digital Tops All Rivals In April In Audience Reach
'Middle' Marches On: Farewell To One Of TV's Best Shows
Lawyers Can Make Compelling TV
MediaDailyNews - Friday, May 18, 2018
Nielsen To Add Time-Shifted Viewing Metric To Local TV
Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Telaria Confirms 100% Fee Transparency For Publishers
Facebook Partners With Think Tank To Stop Election Meddling
Facebook's Holy Trinity: Fake, Porn, Hate
YouTube To Launch Music Subscription And Premium Video Service
What's The Value Of Consumer Data (To The Consumer)?
iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
Facebook's Trust Crisis: The Real Impact On Advertisers
Pay TV Providers Endure Subscription Losses, Internet TV Grows
Answers To Some Great Questions About Outcome-Based TV Ad Selling
Marketers Face Mass Adoption Of Voice Assistants: IAB Report
CW Adds A Prime-Time Night, 'Charmed' And 'Roswell' Return
ABC Adds Augmented Reality For The Royal Wedding
Non-Sports TV Packages May Be The Next Wave In Cord-Cutting
Cancelled Shows Are Conveniently Forgotten During Upfront Week
What Shoppers Find 'Creepy' About Personalized Ads
MediaDailyNews - Thursday, May 17, 2018
CBS Upfront: New Data Product, No Commercial Load Adjustments
Google Delays Silencing Video Ads In Chrome
Bing Bans Cryptocurrency Ads
Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
Wieser More Optimistic In Updated 2018 Ad Forecast
Major Corporate Moves At CBS, Fox
Kimmel Upfront Monologue Upends Entire Network TV Ad Model
The Benefits Of A Shrinking Ad-Tech Landscape
Wibbitz Opens AI Video-Creation Platform To Brands And Agencies
GDPR Opens A New, Better Chapter For Digital Marketing
Podcast: Sargi Mann, Havas Media Group, On Innovation And Staying Relevant
'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
Media Mergers Are In Flux
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