MediaPost Weekend Editions for May 2018
MediaPost Weekend - Saturday, May 26, 2018
Most Of TV Chooses To Ignore Memorial Day
Memorial Day Opportunities Link Search With DOOH And Mobile
Group Files First GDPR Complaints Against Facebook, Google
Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
Only A Third Of Consumers Opting In To GDPR Compliance
Companies Urged To Extend GDPR Privacy Standards To U.S.
Consumers Aware Of Data Compliance Outreach, Generally Opt-Out
Ghostery Tells Users It Has Them 'Covered,' Proceeds To Blow It
Almost Half Of All Firms Not Ready For GDPR: Study
How Can The 'LA Times' And So Many Smart People Get GDPR This Wrong?
GDPR Will Curtail Zuckerberg? Don't Be So Ridiculous
Zuckerberg At VivaTech: 'Everyone Cares About Privacy'
Publicis Unveils AI Platform 'Marcel'
Havas Has Big AI Plans Of Its Own
Sadoun And His Team On What Drives Marcel
Trump Violates First Amendment By Blocking Critics On Twitter
The Levy Solution: Spend 5% Of TV Budgets On Audience-Based Delivery
Finger Lickin' Good: KFC Serves Its $234 Million Media Business To Wieden+Kennedy
Comcast Confirms Bid For Fox Businesses
Fiat Chrysler Puts U.S. Media Assignment In Review
Senators Want FCC To Probe Fake Net Neutrality Comments
Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
Did GroupM's Programmatic Tax Stats Just Make The Case For Blockchain?
DAA Creates Icon To Disclose Political Opposition Ads
Consumers Respond To #Hashtags, Not @Handles
'Middle' Marches On: Farewell To One Of TV's Best Shows
It's Settled: Here's The Best Case For Blockchain In Digital Media Buying
Maurice Levy Has Not Left The Building
Amazon Echo Secretly Records Private Conversation, Sends It To Random Contact
P&G's Effort To Stem Advertising Waste
Over A Third Of UK Consumers Are Opting Out Of Email Lists: Study
Google, Facebook, Instagram, Twitter Refresh Political Ad Guidelines
Roku Stock Up Sharply, Eyed By Netflix?
MediaPost Weekend - Saturday, May 19, 2018
ABC Adds Augmented Reality For The Royal Wedding
Seven Days In May: That's All There Is Before GDPR Takes Effect
GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-Plus
Turner President: 'It's Time To Retire Nielsen Television Metric'
Nielsen To Add Time-Shifted Viewing Metric To Local TV
CBS Upfront: New Data Product, No Commercial Load Adjustments
CBS Pushes 2 Remakes This Fall, Debuts 8 New Shows
Fox Will Start 4 New Prime-Time Shows, Adds More NFL
Fox Offers New Ad Formats: Shorter Pods, Live Sports Messaging
Reporter's Notebook: Inside NBCU's Upfront At Radio City
Kimmel Upfront Monologue Upends Entire Network TV Ad Model
Cancelled Shows Are Conveniently Forgotten During Upfront Week
Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are Factored
Senate Votes To Reinstate Obama-Era Net Neutrality Rules
CBS Taps Nielsen Gracenote ACR For Smart TV Dynamic Ad Insertion
Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?
How I Became A Third Party: A First-Person Account
'Entertainment Weekly,' Dove Launch Augmented Reality Peel-Off Cover Campaign
Google Delays Silencing Video Ads In Chrome
Facebook Builds Platform For Branded Content Campaigns
'Marketing Today' - Papa John's Brandon Rhoten
For His Next Act, Sorrell Looking At Nexus Of Technology And Geography
Shareholder Revolt Brewing At WPP
2 Media Stars Departing IPG
Tom Wolfe's Long-Form Legacy Lives On In Nonprofit Investigative Projects
What's The Value Of Consumer Data (To The Consumer)?
Facebook Spends Nearly $23M On TV Ads To Combat Data Breach
MediaPost Weekend - Saturday, May 12, 2018
Facebook Reportedly Developing Cryptocurrency
Armstrong, Weed Reportedly In Running For WPP CEO Post
Advertising Overtakes Hardware As Roku's Biggest Business
Turner Kicks Off 'We Make Fans' Global Marketing Campaign
Despite Headline, Survey Shows Strong AdChoices Awareness
FX, HBO In Publishing Partnerships
MDC Partners Stock Plunges After Disappointing Q1 Results
Media Intel & PR Measurement Market Reaches Nearly $3.5 Billion
Net Neutrality Rules To End On June 11
TV Has An Attribution Problem
What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From China
With Muslim Neighbor Episode, Roseanne Does It Again
A+E Offers Limited Guarantee Deals Based On Business Outcomes
The 'Westworld' Mystique: Violence In A High-Tech World
Facebook To Require Identity Verification For Ads Related To Abortion, Civil Rights, Taxes
Who's On First: IPG Weighs In On Programmatic Auction Shift
Streaming Usage Rises, Especially With News
Google, YouTube To Reach $19B In Local Search Advertising
MediaPost Weekend - Saturday, May 5, 2018
Marketers Run For The Roses
Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
'Marketing Today' - Pras Michel's Vision For Blacture
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Initiative Taps Storms For Top U.S. Analytics Role
Famed Ad Man Rescues Damsels In Distress
What Will TV Advertising Look Like In 10 Years?
At NewFronts, It's The Publishers Embracing OTT
More Complexity Is A Good Thing -- Really
The Droid You're Looking For
Trade Groups To Offer FDA-Like 'Nutrition Labels' For Data Quality
4 Emerging Agency Models To Watch
Vilified Cambridge Analytica Suspends Operations, Files For Bankruptcy
Is Snapchat A Car Crash Or A Long-Term Success Story?
Addicted To Trump
Oath Turns To 'Trust' And Notable Names At NewFront
Senate Democrats Express Concern Over T-Mobile-Sprint Merger
Bose Plans To Add Soundtrack To Our World
Dentsu, WPP Undo Asian Joint Ventures
Is Data Privacy Self-Regulation Imperative To Preserving Ethical Market Research?
DMA Joins Consumer Data Ethics Bandwagon, Invites Others
NewFronts Streamlined, But Video Remains Front And Center
YouTube Is The 'Sleeping Giant' Of OTT
YouTube TV Ads To Be Sold Via Google Preferred
New Management Team At WPP Discusses Its Future
'New York Times' Reporting At The Speed Of The Internet
Good-Bye To All That: For Cosby, A Legacy Destroyed
WPP Reports 2.4% Organic Decline In North America