Razorfish WWD / Women's Wear Dailyhttp://www.razorfish.com/showcase/nycreative/wwd/index.html Finalist Family/Parenting/Women's Interest  Women's Wear Daily wanted to go from the fashion industry's print bible to online global news platform, and its online redesign succeeds. A dramatic new layout puts international news in easy reach, a clear priority on images gives users a front-seat view of the latest in fashion, and an image archive includes 15 years of WWD exclusive photos. The redesign also put a premium on improved ad …

BabyCenter BabyCenterhttp://www.babycenter.com/ Finalist Family/Parenting/Women's Interest  BabyCenter is one of those can't-look-away sites - the lively message boards alone are captivating, whether you're still TTC (trying to conceive), looking for tricks to induce labor, or you're about to do the BD (the baby dance) in hopes of getting lucky. The site reaches more than 78 percent of new and expectant moms in the United States, and that's the secret to BabyCenter's success: It's one big community …

MediaVest Wal-Marthttp://www.momtourage.com/ Finalist Family/Parenting/Women's Interest  When Wal-Mart saw the economy sending millions of first-time shoppers through its doors, it wanted to turn those visits into long-term relationships. So, it launched Momtourage, a multi-platform community built on the premise that no mom should have to do it alone. The site is packed with information and advice on issues like childcare and household work, and it's open to a mother's personal story. Wal-Mart saw 30 percent month-to-month traffic …

Deadline ABCwww.ajiraairways.com Finalist Entertainment  To put it (very) mildly, television's Lost boasts a dedicated following of Web savvy, hardcore superfans. And the show's helmers certainly know it, as evidenced by a Web site created for the fictional airline, Ajira Airways, featured in the show. Created to coincide with Lost's fifth season, the convincing airline site is littered with clues for crafty visitors. And if they cracked the code, visitors could "book a flight" and gain special access to …

Bravo Media LLC Television Without Pityhttp://www.televisionwithoutpity.com Finalist Entertainment  Rejoice, television fanatics! The 10-year-old televisionwithoutpity.com has recently gone under the knife, and emerged all the better with a bright design and brand-new content. Factoid-dense pages dedicated to more than 50 television shows - from reality stalwarts like Big Brother to new critical darlings like Nurse Jackie - encompass the likes of message boards, video clips, and well-written, detailed episode recaps. Even better, the site …

Schematic South Parkhttp://www.southparkstudios.com/Finalist Entertainment  Speaking of fans -- super or otherwise -- South Park sure knows how to reward their loyalty. Launched last year and designed by Schematic, southparkstudios.com sets the bar for putting fans first, while simultaneously capturing the essence of the cartoon. A comprehensive collection of beginning-to-end episodes (Hulu who?), video clips, an episode guide, news updates, games, an avatar creator, and a "scene mixer" app all provide ample ways for today's unemployed masses to pass …

New Media Consulting NMB Technologies Corporationhttp://www.nmbtc.com/ Finalist Business-to-Business Miniature ball bearings, motors, and cooling fans might not be the sexiest products, but this highly organized Web site certainly makes them accessible. A section on bearing engineering explains everything from measurement methods to noise performance, while the section on fans includes white papers that discuss how to choose the most appropriate product. The site also includes interactive components like a fan measurement conversion tool, enabling …

BBDO New York Motorolahttp://www.motorola.com/secondnature Finalist Business-to-Business Visit the Second Nature microsite, click on "threat surveillance," and you'll be whisked to a subway station where an unattended backpack has been caught on video. A dispatcher sends the video feed to an officer's PDA, who then apprehends a suspect. Another officer then arrives and, using Mobile AFIS, fingerprints the suspect for an on-the-spot identification. It's all part of a campaign that uses virtual reality imagery to promote Motorola's …

Accenture Accenturehttp://www.accenture.com Finalist Business-to-Business   After discovering that some visitors had trouble locating contact information, Accenture revamped its Web site to make it easier for visitors to understand and navigate. The company revised all pages to make contact information more prominent and also made other tweaks, including renovating the design of its site's blogging platform and content pages. Since the overhaul, the company's current and potential clients have given the company positive feedback, rating the site highly for ease of …

HowStuffWorks.com HowStuffWorks.comhttp://blogs.howstuffworks.com/ Finalist Blogs  Blogging? There's a How Stuff Works page for that. The popular Web site inspired some of iTunes hottest podcasts in 2008 and 2009, but fans wanted more interaction with the site's experts. Blogging was the next logical step. The site introduced seven blogs this year, then quickly doubled the offering to 14. Popular blogs include Stuff You Should Know, whose podcast hit No. 1 on iTunes and is now in the Top 10. So if …