Mint.com MintLifehttp://www.mint.com/blog/ Finalist Blogs Mint.com started out as a friendly way to manage your money online, and now it's a friendly way to learn and talk about money, too, thanks to the multi-talented MintLife blog, launched in July. Under tags like "Student Life," "Frugal Living," and "Becoming Wealthy," experts write about little-known credit card perks, how to spend less and eat out more, and understanding Roth IRA conversions. Big names like Guy Kawasaki and Motley Fool bring …

MLB Advanced Media LP Major League Baseballhttp://www.mlb.com/blogs Finalist Blogs  It started in April 2005 with Tommy Lasorda's first-ever MLBlogs post at tommy.mlblogs.com, and today the site is packed with personal blogs from star players like Matt Holliday (mattholliday.mlblogs.com), and famous fans Alyssa Milano (Alyssa.mlblogs.com) and Keith Olbermann (keitholbermann. mlblogs.com). Those names aren't just for show, either - the blogs are updated regularly and attract a healthy amount of comments and ratings. Up against heavy hitters like ESPN, …

Rosetta Juvederm® ULTRAhttp://siteawards.rosetta.com/juvederm/index.html Finalist Beauty & CosmeticsThe Juvederm Ultra site is well organized and informative. The floating feather is a nice little graphic that appears throughout, while the physician finder helps interested users find a doctor in their area who uses Juvederm and, according to the company, was used by 35,000 users (it only searches England). The only "wrinkle" on the site is the "what is right for me?" tool which requires a special plug-in and is ultimately not …

Organic, Inc. Estee Lauderhttp://www.undergroundaward.com/omma_2009/estee_lauder/ Finalist Beauty & Cosmetics  The new esteelauder.com has a sophisticated appearance which is easy to navigate. The interactive features,  "Skin Care Finder" and "Foundation Finder," are perfect for finding the right products for users' individual needs, and Get the Look offers more editorial insight by teaching consumers how to apply products, in addition to making items easy to purchase. Loyal customers who know exactly what they want will have no problem finding …

Flightpath mySkin Inc.http://www.myskin.com Invite Code Box Login: rfriendFinalist Beauty & Cosmetics Myskin.com is a community skincare site where users can search 150,000 products to find the ones that fit their "profiles" based on skin type, age, etc. The site makes it easy to organize your products through "my shelf" and "wishlist" features and also includes the "Just Like Me" rating system, that ranks the effectiveness of products (users as well as dermatologists contribute).  The site is currently …

BBDO New York/BBDO Detroit Chrysler/Dodge Ramhttp://ram.mekanism.com/Finalist Automotive Chrysler found a new way to speak to an old audience that was well aware of the depressive state of the auto market. To inspire sales, they decided to personalize the Dodge Ram, a truck they wanted to be seen as the toughest truck on the road. To do this, they created a web-reality show with obstacle courses and racing competitions that gave people the chance to win the new truck. …

blacQube Mercedes-AMGhttp://www.mercedes-amg.com/Finalist Automotive Mercedes AMG, the leader in the performance segment of luxury vehicles subscribes to the philosophy, "One man, one engine" to describe the digital experience consumers have when perusing their adrenaline-pumping website. The site showcases eighteen different furiously fast cars, and offers an all-encompassing hi-def experience from the graphics, all the way to the information readily provided to serious consumers, as well as Mercedes AMG enthusiasts.   blacQube: Scott Preacher, Client Partner; Michael Dural, Engagement Lead; …

Firstborn & Wunderman Team Detroit Ford Motor Companyhttp://focus.firstbornmultimedia.com/?ford_2010_mustang Finalist Automotive Wunderman Team Detroit enlisted Firstborn to create a site for consumers who, unlike many others in its category, can border on zealots. The site, which is said to be like the Mustang ("exceptional design and tough attitude" and built in a modular way, ensuring content can be continually added) gives them plenty to poke around with. However, it's also a useful shopping tool. The site features a …

Rosetta Nationwide, “I Am On Your Side” Mobile Apphttp://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=311627534&mt=8 Modified=01c9c35ad92a97d0 (iphone users) www.rosetta.com/OurClients/Documents/NationwideiPhone/iphonevideo.html (assests of the mobile app)Finalist Financial Services Nationwide developed the insurance industry's first iPhone App, as a proof-point to support its "I Am On Your Side," brand campaign. The application supported the company's brand promise by making life easier after an accident, through which customers could call a tow truck or their agent, and offers a direct line to the …

Initiative Intuit - TurboTax, Media Refund Maximization http://look.daileyads.com/2009_submissions_INI/ user: 2009 pass: awardsFinalist Financial Services TurboTax developed custom opportunities with a broad range of vendors such as AOL, Digg, Google, Weather.com, MySpace and Yahoo, with customized creative. For AOL, TurboTax sponsored a tax navigation bar on the AOL Homepage that led to a TurboTax sponsored section. On Weather.com, a rich media execution featured "maximum refund forecast," leading to a specially designed landing page. Promotions on Yahoo …