Boston.com Boston.com/Yourtownhttp://www.boston.com/yourtown /Finalist News  Boston.com launched the Your Town project to provide more timely, relevant, and targeted news, starting with the pilot site Boston.com/Newton. Today, there are 10 community sites, with plans to expand. Sites include calendars with key local activities and a way for residents to add events, a local school section, a sports section with coverage of community teams, and even a wiki-encyclopedia of all things related to the community. As a result, all traffic is growing, …

Moxie Interactive Home Depothttp://www6.homedepot.com/lightbulb/ Finalist House & Home  Pretty clueless in the light bulb department? No problem - Home Depot has it covered. The Home Depot Light Bulb Experience by Moxie Interactive takes all the guesswork out of searching for that just-right luminosity for a certain room. With an interactive bulb finder, and a 101 section for basic bulb information (who knew there was a light bulb called the Parabolic Aluminized Reflector?) the site helps to educate consumers, while …

LBi Spectracidehttp://www.spectracide.com/solutions/ Finalist House & Home Spectracide's interactive microsite is truly an immersive web site experience. Between the eye-catching vivid colors and live-action graphics of bugs wriggling around under the mouse, it seems as though the visitor is doing something way more exciting than looking for a solution to their ant mound or Japanese Beetle conundrum. LBi created the microsite in order to increase brand penetration, and purchase intent. It did. There was a dramatic increase in sales, …

The Taunton Press Fine Homebuildinghttp://www.finehomebuilding.com To access premium content, use the login: awards@taunton.com and password: Finalist House & Home Fine Homebuilding's site, which is supported by 250,000 unique visitors per month and 23,000 members, seems to offer anything and everything a home-improvement fanatic could ever want. The site is crammed with general information, and entertainment for a receptive and engaged audience, who range from architects and designers to DIYers. Fine Homebuilding also has boasting-rights to The Inspector, …

Organic, Inc. Equinox/MYEQhttp://www.undergroundaward.com/omma_2009/equinox_myeq/ Finalist Health, Wellness  Charged with creating a site experience for Equinox members that matched the one they get in the clubs, Organic developed a user-friendly suite of tools to track and manage one's workout regimen integrated with a feature that finds and books classes at any of the club's locations, as well as helps creates custom fitness programs online. Users can also synch MYEQ fitness with their personal calendars and Facebook. The new online programs also …

Demand Media LIVESTRONG.COMhttp://www.livestrong.com/ Finalist Health, Wellness  The race isn't about the bike the way Livestrong.com isn't about health: The site has the broader mission of living well, from nutrition and fitness, to family and relationships. Custom tools help members track their progress toward their goals, and members can become "guides" in topics they're passionate about. Livestrong.com contains health, fitness, and nutrition articles and videos, all original content produced by Demand Studios. Expert contributors include physicians, nutritionists, trainers, and, …

HBO "The Alzheimer's Project"http://www.hbo.com/alzheimers/ Finalist Health, Wellness HBO's groundbreaking documentary, "The Alzheimer's Project" merges together scientific information, support, and advice to people affected by the second most feared disease in America. The website for The Alzheimer's Project, which consists of video and the latest research, is a comprehensive, informative guide to people searching for some answers, or looking to reach out to others. HBO.com: Sabrina Caluori, Director of Marketing and Promotions; Adam Dubov, Executive Producer; Carla Labianca, …

The Taunton Press Fine Cookinghttp://www.finecooking.com To view premium membership content, login with the following username: awards@taunton.com and password:Finalist Food & Beverage  Fine Cooking unveiled a new clean and easily navigable look this year. Not just slicker and easier though, the site also got better in significant ways, adding conversational tools that make it seem intimate. Users interact with bloggers, editors and each other, for a site experience that is framed in expert content, but never seems …

Foodbuzz Quakerhttp://www.foodbuzz.com/brands/producer/quaker+oats Finalist Food & Beverage   When Quaker Oats launched its True Delights granola bar it didn't just create a fan page on a social network or make a flashy microsite, no, the granola became ingrained in the site Foodbuzz. The site utilized its network of on site bloggers, created contests, and made a brand profile for Quaker that went beyond posting recipes to engage consumers in conversation, all of which created a genuine presence for the brand.

About.com About.com Food & Drinkhttp://www.about.com/food/ Finalist Food & Beverage Offering recipes and articles (including videos) broken out and searchable every which way imaginable (by ingredient, stye, region, specialty diet, etc.) About's food site is nothing if not complete. A blog and newsletters keep things, er, fresh, and the specificity of the searches and content offer value to advertisers.  The About Group: Cella Ivine, CEO.