Situation Interactive HAIR, "The Hair eParty" VIRAL CAMPAIGN HAIR is the only Broadway show to invite audience members on stage at the end for a big dance party. Situation Interactive saw a unique viral marketing opportunity in this. The team installed a camera in the Al Hirschfeld Theatre mezzanine that turns at the end of the show to capture the big dance party. As soon as the video was posted to the Web …

NXP Semiconductors NXP, "Join the Lighting Revolution" BUSINESS-TO-BUSINESS The "Join the Lighting Revolution" campaign, directed at design engineers in the lighting industry, was aimed at getting out the message that incandescent lamps are being replaced by energy saving alternatives like CFL and LED bulbs. In addition to a welcome video, the site offered users the opportunity to request free bulb samples. Users could also share the …

Rosetta Rosetta, "Snowday" VIRAL CAMPAIGN What started out as a holiday card sent to clients and colleagues turned into a global drive to give kids in New Orleans something they've never had before: a snowday. Using a video camera, facial recognition software and motion tracking algorithms, Rosetta was able to determine when a person's mouth was open and track their tongue as it caught snowflakes flying across their computer screens. At the end of each game, "Snowday" would …

Mindshare Sprint, "Business on Main" BUSINESS-TO-BUSINESS Working with Microsoft, Mindshare created a Web site aimed at showing small business owners what Sprint could offer them. The site gives entrepreneurs a way to create profiles, connect with other business owners, join discussion groups and find fast answers to questions. Additionally, the site boasts video interviews with CEOs and Q&As with consultants. A mobile version of the site has been optimized …

BravoBravo, "The Summer by Bravo"BUSINESS-TO-BUSINESS  Aimed at media agencies, the Summer by Bravo digital campaign highlighted the cable channel's content and sponsorship opportunities. Visitors who landed on the site could click on a 30-second ad, following which they could watch an extended version and visit Bravo's Affluencers.com. And, in what was among the more attention-grabbing promotions, visitors could also order a pair of Ray-Ban sunglasses from the site - an initiative meant to tie in to the pool-party theme of the Summer …

Hitviews FOX Television Network, "GLEE, Season 2" VIRAL CAMPAIGN To help maintain the buzz after a successful first season of "Glee", Fox Television Network asked Hitviews to reach out to influential online celebrities to create original content about the show, giving "Glee" greater awareness and credibility with younger viewers. Each of the online celebrities has a devoted audience, which are well defined by age, geography and interests. The online stars were given free reign to …

The Weather Channel KAO, "Daily Beauty Forecast" BEAUTY AND COSMETICS What's the first thing you want to know in the morning? The forecast, of course, so you can plan your wardrobe accordingly. With this in mind, KAO teamed up with the The Weather Channel to create the Daily Beauty Forecast. Enter your zip code, just as you would on the TWC site, and in addition to the temperature and cloud coverage, you get helpful suggestions (and corresponding product recommendations) …

Tremor Media Fox Home Entertainment, "Alvin and the Chipmunks: The Squeakquel" VIDEO APPEARING IN A BANNER, EXPANDABLE BANNER OR INTERSTITIAL Tremor Media created a transparent video interstitial of dancing chipmunks to prep the visitor for the woodland creature squeakfest they were about to experience with their campaign for Alvin and the Chipmunks: The Squeakquel. Peppered with punk, eye spinning action sequences, and pushing the "squeakalong" featuring "All …

MTV Networks Digital McDonald's, "McDonald's Morning Fix" VIDEO APPEARING IN A BANNER, EXPANDABLE BANNER OR INTERSTITIAL MTV Digital Networks took Good Day LA, added a dash of E!, and churned in a healthy dose of early morning sun to give visitors doses of pop culture, Hollywood heat, The Fab Life, and Video bites, in digestible, McDonald's branded morning chunks. Sure mom wanted you to eat a healthy breakfast, …

EyeWonder EyeWonder, "EyeWonder's 2010 Client Testimonials Campaign" VIDEO APPEARING IN A BANNER, EXPANDABLE BANNER OR INTERSTITIAL Eyewonder faced the challenge of creating a campaign for their most important client - themselves. The second challenge? Getting their customers and clients to focus on a difficult subject - not themselves. The result? Clients nationwide, filmed and produced in house, singing the praises of EyeWonder (including one well-recorded interstitial shoutout from Moxie …