Catapult Action-Biased Marketing Rosemount Estate, "Ramsay's Rules of Pairing" ALCOHOLIC BEVERAGE In a tough year for wine, Rosemount leveraged recommended seasonally appropriate pairings of gourmet recipes and its sophisticated-but-affordable wines from chef Gordon Ramsay, star of Fox's hit "Hell's Kitchen" reality show, across digital and traditional channels. In-show product integration, cooking demos in stores and restaurants, happy hours held during …

Hill Holliday Liberty Mutual, "No Phone Zone" FINANCIAL SERVICES/BANKING/INVESTMENTS From the pounding rhythm of the video's music and the techno-background voiceover, "Drunk. Don't drive drunk," to social media, broadcast, display, iPad, Web site, events, Oprah - this is one integrated campaign. The PSA media blitz began on Oprah and included city rallies to bring the issue of texting while driving to the fore. Arresting homepage takeovers on local sites in rally markets as well as organic social media dialogue …

DDB Capital One, "The Ivan Brothers" FINANCIAL SERVICES/BANKING/INVESTMENTS This TV campaign is just an awful lot of fun. Taking place during March Madness, the Ivan Brothers story takes us through the plight of a fictional university and its coach, who finds remarkable talent on a recruiting trip. The sight of the unlikely brothers on the court is a riot. Seth Davis announcing the university's bid to the NCAA tournament sealed the deal. Capital One has made a strong connection via the …

DaileyIntuit, "Friends Like You" FINANCIAL SERVICES/BANKING/INVESTMENTS Broadcast, webcast ... meet, Friendcast. With Initiative taking digital duties, Dailey delivered a higher percentage of new customers to TurboTax with the program than any other online channel - and 80 percent of conversions were first-time users. Via Facebook, people could share their delight in having finished their taxes. Using the "Friendlyzer," they could filter reviews and connect to social networks to read others' reviews. The experience then connected to social connectivity-enabled banners, which got …

Unilever, Mindshare & Yahoo Unilever, "Dove Men+Care featuring Drew Brees" CONSUMER PACKAGED GOODS To follow its funny Super Bowl ad that takes us through the life of a man from birth to being a confident husband and father in his 40s, Unilever (working with Mindshare and Pointroll) came up with a clever video that shows NFL QB Drew Brees in the shower, humming the tune from the previous day's ad, "The William Tell Overture." Clever and noteworthy …

Story Worldwide Unilever N.A., "Klondike Micro-Bytes" CONSUMER PACKAGED GOODS What do you do when a campaign is so successful, you run out of product? Leverage it! That's what the agency did when Klondike was forced to turn out bars minus their iconic foil wrappers; it rewarded customers for continuing to buy the bars by offering them coupons. To reach men 25-35 online, the multiple-touchpoint and entertaining effort includes a Web game, iPhone apps and a video series.

Pereira & O'Dell LEGO, "LEGO Click" CONSUMER PACKAGED GOODS Sales of LEGOs up 32 percent? Stop the presses! That's an amazing statistic but, given the creativity here, it's not too surprising. Targeting adults, the brand tapped into every grown person's memory of the creativity of youth with a video about an inventor inspired by children's true stories. Who couldn't love this? The concept of the "Click" moment (an audible touch for LEGOs) is intriguing. A community blog where people can share …

T3Mobile Loaves and Fishes, "I Am Here" CHARITY/NON-PROFIT ORGANIZATIONS A far cry from the soup kitchen, Mobile Loaves and Fishes in Austin took a decidedly high tech approach to combating homelessness. Combining social networking, a print campaign, outdoor advertising and donations via text message, T3 helped Mobile Loaves and Fishes raise $12,000 within 48 hours. The campaign also resulted in 250 news stories in 32 markets, including CNN, FOX News, MSN, The Huffington Post and USAToday and a 300 percent increase …

Malaria No More Malaria No More, "End Malaria - World Malaria Day" CHARITY/NON-PROFIT ORGANIZATIONS The World Malaria Day "End Malaria" campaign - in partnership with Twitter is increasingly becoming the charitable fundraising vehicle of choice and the Malaria No More campaign is an ample demonstration of the platform's power. With the goal of ending …

Interlex Communications, Inc. Pan American Development Foundation, "Heal Haiti" CHARITY/NON-PROFIT ORGANIZATIONS Within hours of the earthquake in Haiti, the airwaves were flooded and aid Web sites were springing up left and right. Employing a combination of celebrity PSA appeals-including Haitian celebrity Jimmy Jean-Louis, Rene (aka The Haitian) on NBC's hit series Heroes, and Rainn Wilson, Dwight on NBC's The Office - print ads, …