This truly integrated campaign combined print, TV, digital, mobile, PR, social and retail to create an ownable presence for Dove Men+Care during the NCAA tournament. All channels had distinct roles in driving awareness, engagement and purchase, but flawlessly worked together to surround the consumer with the message. Especially successful was the use of multiscreen engagement where TV ads drove strong engagement on both the mobile and desktop Web sites. Up to 20 percent of total engagement occurred on the Web site during some key TV air times.

I Do My Do utilized the full suite of MSLO assets to bring Pantene products to life and engage their consumers with a meaningful integration. By incorporating real brides into the campaign, "I Do My Do" personalized the integration while building awareness and purchase intent through supplied media and custom-built media. The campaign engaged consumers by providing healthy hair tips and offering customizable products that had proven success and lasting results.

Hearst Digital Media and Harper's Bazaar developed a comprehensive, integrated, year-long program for Clairol Perfect 10 color enhancer. Custom, beauty-centric experiences on harpersbazaar.com and Facebook enabled consumers to virtually "try on" new hair color, inspired by what's on the runway. The program also featured event integration at New York Fashion Week and a makeover application tool and mobile app, embodying every aspect of a true 360 campaign.

Nissan's challenge was to connect the average consumer to the unattainable dream of driving a race car, while raising the performance profile of the brand. By creating Nissan GT Academy, a national tournament featuring PlayStation's Gran Turismo 5, the top driving simulation game, Nissan meshed gaming and branded entertainment to entertain, engage and reward across multiple platforms from gaming consoles to social networks and TV. It began with a tournament to find the best virtual Nissan GT5 racers in the U.S. Sixteen contestants were chosen to move to the next phase, real-world …

The U.S. Senate declared July 8, 2011 as National Collector Car Appreciation Day and eBay Motors took the celebration a step further by designating July as Collector Car Appreciation Month. Together with their partners, eBay Motors created an online experience that showcased video coverage of the national day, the online auction of a classic GM Futurliner on eBay Motors, sweepstakes where winners received tickets to top automotive events (including a trip to a classic car auction in Las Vegas), and video content including a three-part panel discussion featuring top …

When Mercedes-AMG, a subsidiary of Mercedes-Benz specializing in high-performance luxury cars, announced the launch of the 571 HP Drop Top Super Sports Car, they wanted to create awareness and desire online for this special AMG vehicle. AMG hit all of the consumer touch-points, providing everything there is to know about the new roadster through photos, videos, sounds and technical data. The roadster launch was integrated into their Web site, all Facebook tabs, YouTube, Twitter and the iPhone through a virtual racing game - all with slick creative evoking the high-end feel …

Timberland faced a daunting challenge in launching its new women's line: harness the strong brand reputation and reach style-conscious women.

The AX brand just screams hot young style-conscious men. Yet the store has a solid women's line.

Levi's Curve id jeans use a revolutionary sizing system to fit a range of underserved curvaceous women.