by Philip Rosenstein on Feb 15, 9:00 AM
A recent Strata survey canvassed various political ad agencies on their business preferences for the 2016 presidential race. Buttressing spot TV's staying-power, 78% of the agencies also reported the medium delivers the best ROI.
by Philip Rosenstein on Feb 12, 10:12 AM
Former Secretary of State Hillary Clinton looks to embody a third Obama term, while focusing on certain improvements to his policies. Vermont Senator Bernie Sanders spoke again of a "political revolution." It was the most substantive debate yet.
by Philip Rosenstein on Feb 11, 10:40 AM
As far as reaching voters online, mobile trumps desktop, in addition to being the quicker way of connecting with voters. Mobile strategies will be integral to many presidential campaigns, particularly in their effort to court young and minority voters.
by Philip Rosenstein on Feb 10, 4:57 PM
Clarification: In the column "Trump, Sanders Win in NH, Political Race Heats Up," published 2/10/16, the number of available Democratic delegates was misstated as 32. The correct number is 24 delegates who are allotted based on the popular vote. Eight superdelegates remain that add up to 32, six of those have already pledged themselves to Hillary Clinton and two remain uncommitted.
by Philip Rosenstein on Feb 10, 10:06 AM
The 100th installment of New Hampshire's first-in-the-nation primary kept the TV networks busy and reaffirmed the exhilarating tone pervasive in the 2016 race. Donald Trump had a large win last night with 35.2% of the vote, while Bernie Sanders had a strong showing with a better than expected 60%.
by Philip Rosenstein on Feb 9, 10:43 AM
In last week's Democratic debate, Bernie Sanders attempted to pin Hillary Clinton as an establishment candidate and himself as a candidate of the people. One of the exchanges culminated with Clinton getting noticeably irked and saying: "I think it's time to end the very artful smear that you and your campaign have been carrying out."
by Philip Rosenstein on Feb 8, 10:50 AM
Sen. Marco Rubio's success in Iowa and his apparent capture of the establishment lane could be in jeopardy after Saturday's debate malfunction. Many have been musing: "Domo arigato Marco Roboto."
by Philip Rosenstein on Feb 5, 10:45 AM
Despite Rachel Maddow and Chuck Todd having just five days to put together questions for the Democratic debate, they easily found the pressure points in the first one-on-one debate this cycle. Sen. Bernie Sanders reiterated his call for a "political revolution." Hillary Clinton made a strong case for her electability, one point where she can seriously differentiate herself from Bernie Sanders.
by Philip Rosenstein on Feb 4, 11:06 AM
Florida Senator Marco Rubio may be on his way to becoming the anointed establishment candidate in the GOP primary. There's the establishment lane, which Rubio seems to have secured. Farther to the right, there's the more conservative or "outsider" lane, a tranche of the party that is consolidating around Ted Cruz. Third is the unexpected and completely unconventional Trump lane.
by Philip Rosenstein on Feb 3, 10:47 AM
In the 2012 cycle, there were 23.3 million eligible Latino voters. That number is projected to be 27.3 million this cycle, Latinos' share of the total voting population has grown fo 12.6%. Organizing and engagement will be crucial to courting the Latino vote.