MAD London Editions for April 2016
MAD London - Friday, April 29, 2016
Building Personal Relationships Through Data
ISBA Transparency Guidelines Slammed By Some Agencies
New Service In Beta Seeks To Track And Measure Ad Blocking
Facebook And Twitter Battle Moves To Video
Ready Or Not, Smart, Connected Appliances Are Coming
Apple Yet To Make A Strong Case For Buying An Apple Watch, Telefonica Says
Tapping Wearables Data: 38% Of Marketers Want Daily Routine, 37% Precise Location
IPG And Creston Named Holding Companies Of The Year
Ogilvy & Mather Named Most Effective Ad Network By Effie Index
WPP Revenue Up 10.5% In Q1
WPP Cautions Ad Budgets Under Pressure From Brexit And Disruptor Concerns
Omnicom's DAS Forms New Unit To Serve Nonprofits
Google Image, Text Ads See More Click-Throughs, Higher Costs
WPP Posts Q1 Organic Revenue Growth Of 5.1%
Why We Should Focus On Pinterest -- The Quietly Approaching Unicorn
MAD London - Thursday, April 28, 2016
Email Needs Metrics That Speak The Language Of Business
Facebook Revenue Soars In Q1
Ad Blocking Not Being Taken Seriously Enough By Marketers, Says Diageo
GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
Amazon Service Giving John Lewis Sleepless Nights
Digital Looks Great, But Interactions Less Consistent
Three In Four Marketers Not Ready For Google AMP
A Plan For Future Innovation? It's Worth Googling
Why Mobile-First Approach Is Secret To Business Success
Apple Hopes Services Will Plug Revenue Gap From Falling iPhone Sales
BPA Responds To Call To Track Ad-Blocking Data
Consumers To Learn Of Risks In Wearables, Connected Objects While At Work
Pinterest Launches First UK Above-The-Line Campaign
ASA Launches Advertising Sexism Inquiry
Will TV's New Superpowers Use Their Forces For Good Or Evil?
TfL Appoints VCCP To Creative Account
P&G Celebrates Strong Mothers In Olympic Campaign
Carat Names Rick Hirst UK Chief Executive
Getty Images Files EU Complaint Against Google
From iPhones To Tesla? What Next For Apple?
MAD London - Wednesday, April 27, 2016
YouTube Launches 'Snackable' Six-Second Ads
Three-Step Guide To Measuring TV's Cross-Channel Direct Response
UK Ad Spending Booms, But Newspapers Sink
Walkers Ready To Put Lineker's Pants On Digital Screens If Leicester Wins
In Search -- Even in Mobile -- Organic Still Matters
'The Times' And 'The Sunday Times' Run First Joint Campaign
Consumers Tap, Talk, View Their Way Into The Internet Of Things
Byyd In Administration
Jack Daniel's Moves To Attract Hip-Hop Fans
Apple's Earnings Fail, Poor iPhone Sales Blamed
Twitter Gains Users, But Revenues Below Analysts' Forecast
Getting Content Seen The BuzzFeed Way
MAD London - Tuesday, April 26, 2016
GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
UK Advertising Tipped To Pass Pre-Recession Levels
Facebook Advertising Holds Sway. But 'Live" Is Crucial
Facebook To Create Camera App, New Video Features
6 Billion Connected Devices In Use This Year; Security Spending To Hit $348 Million
Disney Invests In VR Via Nokia
Get Your Arms Around The Internet of Things, Quick
BHS Administration Proves Relying On Heritage Is Risky
Dentsu Aegis Network Starts New Youth And Diversity-Focused Digital Agency
Newspapers See Dip In Revenue As Advertising Grows At Rapid Rate
Plusnet Consolidates CRM With Karmarama
Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
Alas Poor Print, I Knew Him Well
MAD London - Monday, April 25, 2016
Smooverly: Investor Deck
Mobile Payments Will Replace Cash Within Five Years, Brits Believe
Be My Brand Bae: The Age of Chat's Implications For Advertising
Starbucks Pushing For Mobile Real-Time Personalisation
Native App Push For Apple Watches
ITV Appoints Goodstuff To Its Media Account
TSB Reviews Media Account
Interpublic Group Reports Organic Revenue Lift
Facebook Tweaks News Feed To Measure User Time
Havas Reports 3.4% Growth In Q1
IPG Posts Strong 6.7% Q1 Organic Growth
Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
MAD London - Friday, April 22, 2016
Ad Week Europe Shows The Importance Of Swapping 'Likes' For Board Room Talk
Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
Will We Elect The Candidate Who Shouts the Loudest?
British Consumers 63% More Likely to Open Emails With Emojis
Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Google And Microsoft Post Worst Than Expected Quarterly Results
WPP, IPG, Vizio, Others Sued For Brokering In Personally Identifiable Data
Most English Brands Named Ahead of St George's Day
Airbnb Continues Its Ad Push With New 'Live There' Campaign
BT Sport Considers YouTube Live Streaming Of Champions League Final
Sky Ad Revenue Up 7%
L'Oral Picks TMW For Three Integrated Accounts
Xavis Names Harry Harcus UK MD
MAD London - Thursday, April 21, 2016
EU Goes After Google's Android Business
Google Formally Charged By EU For Alleged Android Abuses
Personalization Vs. Personal Relationships
Facebook Chief Says Users And Brands Support Instagram Timeline Changes
Asahi Deal Changes The Face Of European Beer
Compensation Choice: A Better Way To Stop Ad Blocking
You Get So Much When You Give
Ad Blocking Is Gaining Ground In The U.K.
Just Eat Launches Creative Review
For YouTube, The Future Looks Virtual
HM Treasury Seeks Agency For GBP1 Coin Launch
Marketing Value In Creating Experiences Through Connected Objects
Laphroaig Whisky Seeks New CRM Agency
Paddy Power Rethinks GBP40m Media Account
Anti-Terror Legislation Means UK Slips In World Press Freedom Index
Number of People Victimized by Spam Number Rises 71% in UK
BT Mistakenly Forwards All User Emails to One User's Accounts
Judge Rules On JWT 'Rape Joke' Video
Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Google Is Smarter Than The EU -- It Ran The Numbers
MAD London - Wednesday, April 20, 2016
Don't Tell 'Em What You Got, Show Them What They Want
Omnicom Posts 3.8% Organic Growth
Ad Blockers Prevent Sites From Working Properly, Study Finds
ANA Finds 'Brand Activation' Approaching 60% Of Marketer Budgets, Eclipses Advertising
Ad Blockers Don't Just Block Ads, They Break The Internet
Google Claims YouTube Ads Are More Effective Than TV
Ad Tech Doesn't Get Schmoozed
Yahoo Revenues Down 11.6% As Suitors Line Up
Android Inventory Soars On Exchanges, Demand Shifting To Private Markets
The7Stars Helps Launch Independent Global Network
Mobile Advertising Still A Work In Process
Snapchat VP Says Users Are Older Than You Think
Google's Latest Move Is Validation For Header-Bidding Direction
Coke Zero To Be Relaunched As Coca-Cola Zero Sugar
BBC News Overhaul Creates Role For Controller Of Mobile And Online
Fancy Earning GBP50k To Tweet For The Queen?
Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
EU Expected To Charge Google Over Apps
Forget Privacy Concerns -- Block The Blockers And They'll Soon Come Back
MAD London - Tuesday, April 19, 2016
Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil
Can Social Become Personal Again, Or Is Too Late?
Second Screening Only Happens During Boring Shows, Research Finds
EU Preps Antitrust Charges Against Google
Citing Tech And Consumer Changes, Dentsu Centralizes Digital, Forms New Unit
Netflix Shares Plunge On Q2 Prospects Even As Q1 Beats Expectations
Netflix Shares Fall On Poor Figures
Search, Discovery Apps To Generate Billions In Revenue
10 Billion Clothing, Footwear Products Joining The Internet Of Things
Amazon Takes Battle To Netflix With Offline Viewing
Three Golden Rules To NOT Screw Up IoT And AI
The Three Circles
Privacy Campaigner Claims Blocking Ad Blockers Is Illegal
Taut British Thriller 'The Night Manager' Comes To AMC
Market Saturations Leads To iPhone Shipment Slump
Pret A Manger Trial Vegetarian Store
Time To Admit Second Screening Is A Myth?
MAD London - Monday, April 18, 2016
WPP's Sir Martin Sorrell Defends Pay Deal
Of Course Facebook Will Want Your Credit Card -- And Of Course, You'll Give It To Them
Consumer Awareness Of Blockers Reaches Critical Mass, 42% Would Pay
KLM Sees Passengers Switching From Apps To Chat
Trust Can Be Speedy - In More Than One Direction
IAB To Hold Summit On UX And Ad Blocking Issues
Yo, Czech It Out
McDonald's Stand Banned From Labour Conference
How Trademark Infringement Increases Cost Per Click
Lego Tops UK Brand Reputation
Omnicom Group CEO John Wren Takes Small 2015 Pay Cut
Birds Eye Owner Selects Grey London For European Creative
Npower Awards Creative Brief To FCB Inferno
Does UK Lead In Programmatic And Unviewable Connected Ads?
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