MediaDailyNews Editions for January 2016
MediaDailyNews - Friday, Jan. 29, 2016
Yo-Yo No Mas: Oprah & The Weight Wars
4A's Issues Transparency Guidelines, ANA Says It Went 'Rogue'
IBM Acquires Resource/Ammirati, Its First Digital Ad Agency
Randy Goes All Sarah Palin On Us
5 Key Takeaways From The FTC's Native Guidelines
comScore, Rentrak Merger Approved By Shareholders
Adobe Sees Significant Shift To Mobile Search, But Signs Point To Slowing Growth
Sony's Massive $2.5 Billion Media Review Nearly Done
10 Publishers Account For Half Of All Online News
TV's Adult C3 Ratings Narrow Losses, While Kids TV Sees Uptick
FilmOn X Not Entitled To Cable License, Broadcasters Tell Appellate Court
Email Most Used Channel For Data Collection
Death Wish Coffee Slays Competition, Wins Intuit's Small Business Super Bowl Spot
Yahoo Redesigns App, Home Page To Foster Community, Drive Search
BloomReach Raises $56 Million To Personalize The Web
Cannella Response TV Buys Parent Of AdMore, Extends Inventory Reach
IRI Charts CPGs' Sluggish 2015, Identifies 2016 Growth Opportunities
As Purchasing Habits Go Digital, Mobile Becomes Critical
MediaDailyNews - Thursday, Jan. 28, 2016
For Fox News, It's All Kicking And Streaming
Google Backs FCC Proposal For New Set-Top Box Rules
Forget About Man Vs. Machine, Programmatic Is Becoming More About Price Vs. Flexibility
Nielsen Makes Digital Ad Ratings Available In Google DoubleClick
Q&A With ClickTale's Tal Schwartz
Nexstar Wins Media General In $4.6 Billion Deal
IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016
Visa Readies Super Bowl Effort
Will Marmot's Varmint Win The Super Bowl?
Rich Stoddart Promoted To CEO Leo Burnett Worldwide
Email Phishing Attacks Estimated To Cost $1.6M Per Incident
80% Of People Would Reconsider Installing Ad Blockers, Cite Word-Of-Mouth
Grey Expands Digital Offering With Acquisition Of ArcTouch
Facebook Posts $18 Billion In Revs, Mobile Ad Revs Up
FilmOn Buys CinemaNow, Expands Global Reach
Report Should Salve Any Super Bowl 50 Buyer's Remorse
Meredith Print Revs Soar, Digital Ads Hit Record High
MediaDailyNews - Wednesday, Jan. 27, 2016
The 'Get-It' Gap
IAB: Technology Gap Requires Advertising Industry To Build Global Support Network
Report Warns Of Privacy Risks Posed By Broadband Providers
Facebook Expands Audience Network To Support Mobile Web
Strong TV Scatter Market Continues In Early 2016
NCM-Strata Deal Puts Cinema Ads Into TV Spot Media Systems
Apple Boasts $76B In Q4 Revs, But Mobile Growth Slows
Google Mobile Search Widens Gap With Rivals
AdStage Automation Platform Connects Campaigns Across Search, Social Networks
ITN Invests In Torrential To Focus On Cross-Platform Video
Twitter Taps AmEx Exec Berland For CMO
2 Meredith Magazines Bow New Licensing Deals
Yahoo Japan Joins IAB Tech Lab
Time Inc. Names Marcom International SVP Of Strategy, Brakl Upped To MNI VP, Marketing
Valuable Audiences Have Higher Fraud Rates
'Refinery29' Partners With Sundance To Produce Female-Driven Film Series
MediaDailyNews - Tuesday, Jan. 26, 2016
IAB's Rothenberg Blasts Adblock-Plus
Analyst Upgrades Publicis To 'Buy,' Cites Media Reorg, Steve King's Ascension
CBS' AFC Title Game Bests Fox's NFC Contest
Online Ad Chaos Drives Ad-Blocking, IAB Chief Says
The Fourth Industrial Revolution Might Cost You Your Job
Wikia Spawns Fandom To House Entertainment Content
AppNexus Bows PriceCheck, Header Bidding For Mobile Apps
Twitter Shakeup: 5 Executives Leave
Broadcast TV Ads Gain Slightly In December, Cable Dips
AOL Unifies Publishing Products Into 'One' Platform
Havas: Consumers Demand Corporate Social Responsibility
Rubicon Project, AdMore Partner To Push Programmatic TV Biz
Internet Reacts To Brave Ad-Blocking Browser
Viacom, Canvs Partner To Interpret Millennials' Language On Social Media
iSpot.TV Provides New Metrics To Track Ads In Real-Time
Instagram Ad Impressions Surge
MullenLowe's Inky New Brand Identity
MediaDailyNews - Monday, Jan. 25, 2016
Ad Market Continues Expansion, Ends 2015 With Highest December Ever
IAB Opens Data Center, Names MediaMath's Zawadzki Chair
Analyst Upgrades Yahoo To 'Buy,' Says There's Nowhere To Go But Up
The Joy Of Stupid
Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
Google's $1 Billion Apple Payoff To Keep Search On iPhone
Microsoft To Purchase Property In Google's Mountain View Backyard
'Agencies Are Putting Themselves Out Of Business'
IAC Realigns Reporting Segments After Creation Of Publishing Unit
T-Mobile Hits Verizon's 'Balls'
Judge Dismisses 'Faceprint' Suit Against Facebook In Illinois
Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
Walmart To The Rescue In Ad Fraud?
Daily Fantasy Sports Leagues Dramatically Cut TV Ad Spend
ESPN's Viewing Steadier With Sports Than Non-Sports Fare
WPP's Maxus Wins Second Competitive Review This Week
The Death Of Media In The Age Of Trump
Does Google Really Think We're That Stupid?
MediaDailyNews - Friday, Jan. 22, 2016
Star-Spangled Speaking: Sarah Palin, Unplugged
IAB Releases New Lexicon On Data Segments, Techniques
Higher Price Tags For Women Because, Well, They Seem To Care
Google Releases Bad Ads Report 2015 Days Before IAB Leadership Meeting
New Coalition Opposes Charter Takeover Of Time Warner
Four Mirum Minneapolis Executives Bolt To Form New Agency
Verizon Gets Third Of FiOS TV Revs From 'Skinny Bundles'
Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Mobile Paid Search, Product Listing Ads Growth Drivers In Q4 2015
Horizon Taps IRI's DePalma, Will Oversee Advanced Video
National Geographic Partners Appoints Malley CMO, Campbell SVP
Is Ad Blocking The New 'Napster'?
Ad-Free Option For 'X-Files' On Fox Now, But 'Deadpool' Promo
Culture Trends: Rent A Mom, Test Drive A Home Before Buying
Email Budgets Increase in 2016
Infront Acquires Omnigon Digital Monetization Firm
Political Marketers Building Their Mobile, Digital Ad Presence
MediaDailyNews - Thursday, Jan. 21, 2016
Pivotal's Wieser Estimates 2% Growth For Q4 National TV Advertising
Campbell Ewald Can't Shake Suit Over Text Ads
Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Trust, Transparency And Meaningfulness: What Brands Need To Reconnect With Their Audiences
Time Inc. Rolls Out CampaignFocus To Provide Political Ad Targeting
U.S. Media Research Scene Has More Questions Than Answers
YouTube Makes Real-Time Ads Available To Brands Before Super Bowl 2016
What AOL's Stake In Taboola Means For Search, Discovery
Penske Media Acquires Indiewire, Ups TV, OTT Coverage
Publicis Promotes Carla Serrano To New York CEO
Babes In Techland: Traditional Play Still Rules
Consumers Continue Saving Spree Despite Economic Uptick
Intel Works From 'Inside' Out
Consumers Prefer Retailers That Offer Mobile Coupons
Starbucks, Spotify Bring Coffee House Tunes To Mobile
MediaDailyNews - Wednesday, Jan. 20, 2016
Browser Offers 'Brave' Solution To Ad Blocking, Will Cut Users And Publishers In
Nielsen Expands Social Media TV Ratings To Facebook
Consumer Advocates Press FCC For Broadband Privacy Regs
MRC Accredits comScore's Media Metrix, A First For A Content Audience Measurement Service
Yahoo Bows Programmatic Native Advertising On BrightRoll Exchange
The Return Of The Network Sitcom
Arnold Worldwide Lands On Angie's List
MLB Will Allow In-Market Streaming Of Local Teams
Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
Netflix Over-Delivers On New Worldwide Subscribers
Chobani's Competitor-Bashing Ads Get Mixed Reaction
Facebook Mobile Ads Offer New Features For Businesses
Fraud, Bots And The Clean Players
DoubleVerify Gains Certification For Anti-Piracy Services
Study: Pay TV Consumers Believe TV Everywhere Isn't Free
Google Lets Android Users Install Apps From Search Results
We're Informed -- But Are We Thoughtful?
Verizon Rolls Out Toll-Free Data
MediaDailyNews - Tuesday, Jan. 19, 2016
Minor Marketing Ailments: Stuff We Should All Stop Doing
Little Progress In War On Ad Fraud
Apple iAd: The Good, The Bad And The Ugly
Google Searches During Democratic Debate Reflect Changing U.S. Attitude
Bye, Bye :30, Study Finds :09 May Be Mobile's Optimum Unit
'Penthouse' Ends Print Run, Goes Digital-Only
NBC Scores Solid Presidential Democratic Debate Numbers
Google Tweaks Language For Use Of 'Curvy' Keywords In Gmail Ads
Apple Confirms It Will Shutter iAd Network
EU Data Regulations Tough On Social Nets
Wal-Mart Changes Small-Store Strategy
Publicis Groupe To Fund 90 Startups
Outbrain Partners With 'Washington Post' For Sponsored Content
Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting
OpenX Numbers Paint A Rosy Picture
Global Media M&A Hits Record In 2015
Whatsapp Drops Subscription Fee
MediaDailyNews - Monday, Jan. 18, 2016
Empower Enters New York, Taps Content Marketing Pioneer Susman To Run It
MPA Names Linda Thomas Brooks President/CEO, Promotes Innovation
Mirum Taps AKQA Veteran To Manage Its New York Office
Horizon Media 'Summit' Tackles The Ad-Blocking Conundrum
Local Ads To See Big Growth In 2016, Digital To Soar
LinkedIn Users Press Judge To Approve $13 Million Email Privacy Settlement
It Feels So Good
Fox TV Pushes Brand Tie-Ins, Ad Sales On C7 Viewing
Sarandos Says NBC's Netflix Show Data Is 'Remarkably Inaccurate'
Netflix Originals Grab Viewers, But Lack Long-Term Impact
Majority Of Search Clicks Move To Mobile, Conversions Stay With Desktop
Bing Ads Updates Keyword Planner, Helps Marketers Review Impression Share
IBM Launches Dynamic Pricing, Acquires IRIS Analytics
Grammys Encourage Viewers To 'Witness Greatness'
Postmedia Sees Newspaper Revs Tumble
MRC Says 2016's The Year Of Mobile Viewability
Death Of Media Agency Is Greatly Exaggerated
The Long Goodbye
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