MediaDailyNews Editions for February 2017
- MediaDailyNews - Tuesday, Feb. 14, 2017
- Ad Hoc 'Trust' Group Wants To Be Neutral Ground, Will Use UN As Its Venue
- Cupid, Wearing Snow Boots, Sprinkling A Little Less Love
- CBS Posts Grammy Viewer, Ad Gains: Digital Soars
- Google Creates New Ad Signal, Adds 'Favorite Location' To Maps
- Y&R Forms New Technology, Business Unit
- News Corp. Dumps Investment In Rubicon Project
- Too Many Hearts? How To Make Emails Stand Out On Valentine's Day
- Why Can't Markets Be Moral?
- 'WaPo,' Snap Sign Distribution Deal To Reach Millennials
- Blackburn Aims To Revoke Broadband Privacy Rules
- Mazda Aims To Convey Its Maturity, Quality
- Discovery Yields Small Q4 Ad Gains, High Net Income
- To Secure Transparency, Garden Owners Should Share Data
- Anomali Announces Cybersecurity Updates, Phishing Protection
- Leo Burnett's Museum Piece(s)
- Target, Best Buy Focus On IoT Education For Consumers
- MediaDailyNews - Monday, Feb. 13, 2017
- Content Advertising Projected To Be $50 Billion Market By 2021
- Fake News Scores Top Earned Media Ratings
- Google Warns Journalists Of State-Sponsored Email Phishing Attacks
- Can Under Armour Play For Both Teams?
- With 'Equality,' Nike Latest Brand To Inch Toward #Resistance
- Facebook Reassures Advertisers, Undergoes MRC Audit
- Virtual Reality Experiences Move To Desktop; Agency Execs Have Split Views
- Google Has First Amendment Right To Remove Sites From Search Results
- Nissan Expands 'Midnight' Editions, Adds Pickup
- And It Is So Decreed...
- Bill Tucker Heads To The ANA To Oversee Digital Supply Chain, B2B Initiatives
- Nissan Realigns Omnicom Agency Structure
- The Super Bowl, Re-Politicized And De-Sexed
- Early 2017, TV/Digital Media Spend Hits $193 Million
- Amid Cancelled Health Care Ads, Progressives Launched Pro Bono Ad Campaign
- SEO Underused, Social Media Still Too Complicated For Small Businesses
- Ford Invests $1B In Argo AI Startup Founded By Google, Uber Engineers
- Luxury Beauty: Makeup Sales Strong, Fragrance Weaker
- Conde Nast Acquires CitizenNet, Expands Ad Targeting
- MediaDailyNews - Friday, Feb. 10, 2017
- Twitter Revs, Audience Dip, CEO Calls 2016 'Transformative'
- Conway Defends Nordstrom Tweet, 'Counseled' On Blatant Ivanka Plug
- BIA/Kelsey: Search Leads In Mobile Ad Formats
- IPG Posts 5% Growth in 2016, Targets 3%-4% More For This Year
- Study Reveals Link Between Emotion, Campaign Metrics
- SEO Underused, Social Media Still Too Complicated For Small Businesses
- Covering Trump Proves Challenging For Magazine Editors
- A Bot Doesn't See Me in Its Future
- Nielsen Q4 Improves, Total Audience Business Grows
- Will Bud's Super Bowl Ad Backfire?
- A+E Networks To Produce Shows For Snapchat
- Dish Encourages Latinos To 'Keep Pressing On' In New Campaign
- Mastercard Kicks Off Campaign To Celebrate Grammys
- 'NYT' Sweetens Subscription Offer With Spotify Partnership
- One's A 'Bot And One's Not: Two Shows Ask What It Means To Be Human
- Pepsi Debuts Global Campaign For UEFA Sponsorship
- Fans To Run Pop Band's Facebook Page For A Year
- MediaDailyNews - Thursday, Feb. 9, 2017
- Facebook Probes Ad Discrimination, Updates Guidelines
- Amazon Spoofed Ad Tops Google Search Results
- Trump Shifts White House Media Attack To Brand, Uses @POTUS To Slam Nordstrom
- Publicis Takes $1.5 Billion Charge, Cites Razorfish
- Another Big Media Win For Publicis: MediaVest|Spark, DigitasLBi Land Mattel
- LaRosa's Pizza Chews On 'Fake News'
- Magazine Execs Walk Delicate Balance Between Advertisers, Readers' Trust
- Disney|ABC TV Creates New Ad Group, Ferro Heads Ops
- 'Mother Jones' Wins Ellie Award For Magazine Of The Year
- Is Trump's Press Secretary A Joke? Late-Night TV Thinks So
- Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
- Dentsu Aegis Elevates Doug Ray, Michael Epstein
- MDC's TEAM Enterprises Retains MillerCoors Account
- Ethics Is Shaping Up To Be The Top Brand Challenge
- EU Privacy Laws Challenge Ad Tech Companies
- Viacom U.S. Ad Revs Sank 3%, Global Inches Up
- Google AI Restores Lost Data In Images
- Microsoft Pushes Cognitive Services From Bing, Cortana Into Third-Party Apps
- BBDO Wants To Put More Women On The Map, Literally
- Love Is In The Air... Of Email Inboxes
- MediaDailyNews - Wednesday, Feb. 8, 2017
- The Email Privacy Act Moves Toward Senate Vote, Again
- #DeleteUber Deletes Sentiment For Ride-Sharing Service, Lifts Lyft's
- IPG's Initiative Reorganizes U.S. Management
- CBS Stations Renew Nielsen Local Digital Measurements
- Consumer Protection Chief Jessica Rich Exits FTC
- Publicis Media 'Connects' with Molson Coors in U.S., U.K.
- A Market For Morality
- Droga5 Hires Its First Chief Intelligence Officer
- Disney's ABC, ESPN Post Weak Ad Results
- Time Warner's Turner: Ad Revs Dip, Subscriptions Rise
- Smartphones Usher In Entertainment Revolution
- Snap Float -- Anyone Else Fearing Another Twitter?
- 19% Cancel Internet-Connected TV Services, 19% To Add Them
- Search Experts Skeptical Of Google AMP Updates
- Google's $5.5 Million Safari Hack Settlement Gains Final Approval
- AKQA Expands To Australasia With DT Alliance
- YouTube's Super Chat Lets Creators Monetize Live Streams
- iOS More Prone To Ad Fraud Attempts Than Android
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
- MediaDailyNews - Tuesday, Feb. 7, 2017
- MediaLink Acquired By Cannes Lions Organizer Ascential
- R/GA Picks 10 IoT Startups To Back
- Nielsen Accredited To Include 'Digital' Viewers In Linear TV Ratings
- comScore Warns It May Be Delisted, Shares Plummet
- Exciting Super Bowl Game, Less-Than-Stellar TV Ratings
- In A First, Facebook Overtakes Google Mobile Ad Network In ROI
- Vizio Agrees To Pay $2.2 Million, Destroy Consumer Data
- Overtime Super Bowl Delivered More Promo Time
- GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
- Tom Brady Ad Parade: Love From Under Armour And, Finally, A Dig At Goodell
- Fox TV Posts Strong Quarter, Cites Political Sales
- Alphabet Bumps Apple From Top Spot
- Buick, Google, KFC, Mercedes Fumble Paid Search For Super Bowl Ads
- Google AMP Adds Source Links, Ups Search
- B2B Newsletters Take Cues From Magazines
- 2017 Is the Year Of Consumers: Meaningful Engagement Means A Strong ROI
- Server-Side Header Bidding Comes To Native Programmatic
- 'Washington Post' Launches DemocracyPost, Highlighting Threats To Global Democracy
- 3 Fundamental Changes in TV Measurement: Q&A With Qubole's Ashish Thusoo
- BPA To Launch B2B Private Marketplace In Q2
- Correction: TV Ad Projections In Billions
- MediaDailyNews - Monday, Feb. 6, 2017
- First Overtime Super Bowl Pulls In $500M In National TV Ads
- Super Bowl Snag: When An Incredible Game Overpowers Weak Ads
- The 'So Called' Advertisers Talk Back
- Super Ad Bowl LI: Tweets, Fails And Getting Real
- NFL Adds Second Super Bowl Spot
- NFL Ratings Dip, But TV Ad Costs Rise
- Pai Scales Back Net Neutrality Enforcement, Endorses 'Data-Free TV'
- Lexus, Kia, Alfa Romeo Big Auto Winners In Super Bowl
- Cover Story: Give Me Liberty, Or Give Me Trump
- Michelin Shifts From 'Man' To Emotion, Uses Super Bowl To Go Real-World
- Various Companies, Canadian Government Pull Ads From 'Breitbart News'
- RichRelevance Leverages Nielsen Data To Offer Personalized Shopper Content
- Amtrak Partnership Gives Riders Digital Access To 'Washington Post'
- Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video
- Unlocked Phones Equal Higher Satisfaction
- General Mills Jumps on Psuedo Bowl-Themed Bandwagon
- 'Medium' To Debut Subscription Service
- Grey, MediaCom Key Members Of WPP's Team WBA
- The Trump-Free Bowl?
- Still Wondering How Trump Won? Try Psychographic Targeting
- MediaDailyNews - Friday, Feb. 3, 2017
- Ohlhausen Outlines Privacy Approach, Focus On 'Concrete' Harms
- Brian Terkelsen Steps Down At Mediavest | Spark
- Maybe It's Time Brands Just Deliver On Their Promise
- NFL Recovers Late-Season Ratings, Maintains Major Share Of Viewers
- Shakeup At DigitasLBi: Nigel Vaz Upped To Global President, Luke Taylor Departs
- Snap Expects IPO This Month, Profits Elude Company
- Sorrell Is Wrong - Zero-Based Budgeting Is An Opportunity, Not A Problem
- Facebook Benefiting From Mobile, Political Rhetoric In Feeds
- Cost Drives Traditional TV Viewers To Online Alternatives
- Amazon Hits $3.7B For Q4, Millions Join Prime
- Havas Offers Inclusive Message For New Year: No, Not 1937's
- Digital, Programmatic Deals Drive Increase In Local TV Ads
- Opting Out Of Super Bowl, Toyota Focuses On California On Game Day
- CBS Radio, Entercom Merge To Remain Competitive
- Honda Reveals Star-Studded Super Bowl Spot
- 'Spuds MacKenzie' Returns (In Spirit) In :90 Bud Light SB Spot
- NYTCO Revs Dip Slightly, Digital Now 42% Of Ad Totals
- Super Bowl 50 Ad Fans Still Searching For Popular Brands
- WPP's Ford Agency Acquires Hispanic Shop
- MediaDailyNews - Thursday, Feb. 2, 2017
- IPG Mediabrands Unveils New Global Social/Content Agency
- Industry Starts Enforcing Cross-Device Privacy
- Ad Spending On Local Video To Expand $5B By 2021
- Cable News Networks: Alternative Facts Are Your Fault
- Could Dark Social Be The Lynchpin For Making Digital Display Actually Work?
- Facebook Revenues Up, Q4 Hits $8 Billion
- Tiffany Promises 'Subversive' Lady Gaga In First Super Bowl Spot
- Cover Story: 'The Great Manipulator'
- Audi's Super Bowl Spot Focuses On Women's Equality
- Pre-Super Bowl Ad Activity Ramps Up
- Meredith Corp. Announces Layoffs
- Industry Groups Highlight Challenges From Drones
- 'Guardian' Warns Of Steep Losses
- The Email Edge: Email Heats Up The Environment?
- Time Warner Cable Sued Over Broadband Ads
- Oxygen To Rebrand Cabler As Crime Network For Women
- Salesforce Launches Super Bowl Tracker
- Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
- Game Developer Prevails In Privacy Battle Over Faceprints
- MediaDailyNews - Wednesday, Feb. 1, 2017
- WPP Wins $600 Million Walgreens Boots Alliance Consolidated Account
- Viewer Appreciation Of Super Bowl Ads Increases
- Publishers Register Opposition, Concern Over Trump's Immigration Order
- Booted Off Super Bowl By NFL, Battered GNC Scrambles
- Cable News Networks Continue Strong Post-Election Viewership
- Franken Warns FCC Against Weakening Net Neutrality
- Assembly Lands WordPress.com
- IMM Ups Lee To COO, Will Continue To Oversee Media, Plus
- IAB Tech Lab Unveils Overhaul To Content Taxonomy
- Apple Reports Record Q1 Earnings, Global Comprises 64% Of Revs
- King's Hawaiian Makes Super Bowl Debut
- Consumers Warm To Sharing Smart Device Data
- Tech Community Turns To Email To Speak Out Against Immigration Ban
- Busch Previews Super Bowl Ad, Tweaks Own Classic Ads
- KFC Brings Together Dueling Colonels
- CBS Radio, Wrapify Drive OOH Ads In D.C.
- Burnett, Publicis Groupe, McDonald's Slapped With Infringement Suit
- The Winona Ryder Effect
- Pai Won't Force Cable Companies To Replace Set-Top Boxes With Apps
- All Trump All The Time Is Making TV Unwatchable
