MediaPost Weekend Editions for 2016
MediaPost Weekend - Saturday, Aug. 13, 2016
Omnicom Wins Massive $3B AT&T Ad Account
The Heist: How CAA Cracked Coca-Cola (And Ovitz Forgot To Negotiate A Fee!)
Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
4As: More Than Half Of Ad Women Have Been Sexually Harassed
TV Critics Adopt Role Of Diversity Police, Attack CBS
Post-Huffington 'Huffington Post,' Arianna Leaves For Health Startup
P&G Steps Away From Targeted Ads On Facebook -- Why?
Finally, Something That's Good As Gold
Best Way To Enjoy Olympics Is Watch Them In Your Own Way
comScore Shakeup: Fulgoni Named CEO, Livek Given Expansion Role
Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
Facebook Starts Ad Tech Arms Race With Ad-Blocking Racketeers
Disney Reveals OTT Deals/Platform For ESPN
Facebook Revamps Ad Policy, Ad Blocking Is History
Hulu To End Original Ad-Supported Free TV Service
Mr. Garfield In The Echo Chamber With A Microphone
Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
A Coach Who Has Never Flown Coach: Kevin Roberts And The Women
MediaPost Weekend - Saturday, Aug. 6, 2016
Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
A Coach Who Has Never Flown Coach: Kevin Roberts And The Women
U.S. Email Deliverability Drops, Global Rates Stagnant
Where Did The ! in Yahoo! Go?
Pro-Trump TV Ads Most Effective In July, Clinton Ads Fall Short
ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
K2, Ebiquity Form Separate Transparency Practices
Clinton Sees Stronger Emotional Engagement Than Trump After Conventions
Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC
Apple Strengthens Do-Not-Track On iPhones And iPads
Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
MEC Wins Hertz Global Media AOR For The Americas
A Discredit To His Place
Thrilla In Phila., Day 4: The Coronation Of Hillary
4As Rejects ANA/Ebiquity Recommendations
Trump's Bump: The Scary Appeal Of The Authoritarian Father
MediaPost Weekend - Saturday, July 30, 2016
4As Rejects ANA/Ebiquity Recommendations
Thrilla In Phila., Day 4: The Coronation Of Hillary
Thrilla In Phila., Day 3: Dems Put The Party In 'Political Party'
Thrilla In Phila., Day 2: Idiotic Celebrities And One Masterful Speaker
Thrilla In Phila., Day 1: Comedian Wags Finger, Lectures Democrats
Trump's Bump: The Scary Appeal Of The Authoritarian Father
Ladies' First
Political Awareness In The Facebook Age
Sorry, Stuck In Traffic
CBS Posts Strongest Upfront In Years
NBCU Upfront Records Double-Digit Gains
'And President Of The United States Of Love'*
NBCU Makes Modest Q2 Revenue Gain, Comcast Revs Higher
Social Now A Quarter Of Digital Ad Spend: Used Mostly For Branding, Not 'Performance'
Why It's Time Digital Display Got Creative, Like Digital Outdoors
More Negative TV Spots Against Trump Than Clinton
TAG You're It: Big Agencies Among 100 Added To 'Trustworthy' Registry
Dentsu Aegis Acquires B2B Indie Gyro, Will Merge With Interprise To Form Global B2B Network
John Montgomery Promoted To EVP Brand Safety, GroupM Global
As Audience Reach Erodes, Some Networks -- Mainly Cable And CBS -- Fare Better Than Others
Verizon To Acquire Yahoo Core Assets For $4.8 Billion
Data Without Context Is Noise
When Evolution (And Democracy) Get It Wrong
MediaPost Weekend - Saturday, July 23, 2016
The End Of Advertising, As We Know It
Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video
Facebook Messenger Hits 1 Billion Monthly Active Users
Facebook Integrates Instant Articles With Messenger
Marketer Confidence Stable, Spending To Rise
ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role
Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings
The Ladies And The Trump
The Cleveland Trump Show, Day 1: Making Special Effects Great Again
The Cleveland Trump Show, Day 2: Where's The Showmanship?
The Cleveland Trump Show, Day 3: As Ted Talked, GOP Lost Cruz Control
Cleveland Trump Show, Day 4: Candidate Gracelessly Accepts Nomination
Time To Play The Trump Card
America's Most Media-Savvy Candidate Ever
VH1, Advertisers 0
Time Warner, Viacom, A&E Cut Commercial Time
Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions
Welcome To The Tin Age Of Marketing
SoftBank Places $32 Billion Bet On Internet Of Things
Havas Launches Third Full Media Network, It's FullSix
It's Official: Roger Ailes Is Out At Fox
MediaPost Weekend - Saturday, July 16, 2016
Making Book: Frank Zazza Bets On Next Wave Of Content Marketing, Literary
Facebook Integrates Instant Articles With Messenger
G.O.P. S.O.S.
GS&P Debuts Anti-Trump Spot
Total TV Views Dip Slowing, Digital Video Shift To Mobile
All Women, No Bots: The New Bridges Of Ashley Madison County
As Conventions Near, Late-Night Gets Serious About Politics
Fox Upfront Nets Pricing Gains For Broadcast, Cable
Omnicom Misses Q2 Revenue Estimates, Cites Exchange Rates
Coca-Cola Launches Global Olympics Effort
Bearing Live Witness To Tragedy -- And Change
Twitter Offers Audience API To All Brands
Web Users Agree To Anything Online, Study Finds
Publicis Forms 'Entity' To Service Walmart: Becomes Primary AOR For U.S. Ads, In-Store Creative
Lawmakers Question FTC About Ad Fraud
Amid Brexit, Rebates, 'Transparency,' Analyst Upgrades Agency Targets
Snapchat Sued Over X-Rated Material
The Media Is Unmediated - And The Revolution Will Be Live Streamed
Why 'Content Marketing' Is Bigger Than 'Jon Mandel'
Agencies See Future In Pokemon Go Augmented Reality Adoption
MediaPost Weekend - Saturday, July 9, 2016
Facebook Tests Secret Conversations On Messenger
Snapchat Sued Over X-Rated Material
The Media Is Unmediated - And The Revolution Will Be Live Streamed
Now Live Streaming: Our National Unraveling
CBS Firms Up Plans To Spin Off Radio Division
Thanks To Carlson, Entire World Can Read Her Lawsuit Against Ailes
Horizon Wins $415 Million U.S. LG Electronics Assignment
Hill Stepping Down As 4As Chief, MediaLink May Handle Search
Brand Bites Dog (But Is It Actually News?)
Publicis Groupe Backs Innovation Startups, 19 IoT Ventures
Mobile Video To Hit $25B Globally In 5 Years
Havas Media Wins Global Swarovski Assignment
Share This?
Turner Networks Register Solid Upfront Gains
Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign
MediaPost Weekend - Saturday, June 25, 2016
Industry Reacts To Brexit, Will London Remain Europe's Ad Capital?
Brexit -- Where Are We Now? Could Scotland Now Rival London?
Holding Company Stocks Fall With The Rest Of The Market
Attractive Women and Models Only: The Trouble With Cannes -- And Advertising
What Goes Up Must Go Up
Will Blockchain Put Consumers In Charge Of Ad And Marketing Industry?
CBS' Moonves: Upfront Going 'Phenomenally Well'
The Marketing Technology Culture Clash Prevention Guide
Weinstein To Madison Avenue: Try Less Harder
Cannes Now Has The Lions' Share
Clinton Gains Obama's Email Juggernaut
FCC Urged To Ban Premium Pricing For Privacy
Watchdogs Urge FCC To Crack Down On Data Caps
Small But Growing: Addressable TV Ads To Double In 2016
Ad Market Continues To Expand, Reaches Highest May Ever
Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017
Broadcast Upfront Breaks, Strong Double-Digit Gains Reported
MediaPost Weekend - Saturday, June 18, 2016
Over-The-Top, But Under-The-Radar: Why You'll Be Watching Tubi TV
Broadcast Upfront Breaks, Strong Double-Digit Gains Reported
NBCU Settles With Dish Over AutoHop
Will Blockchain Put Consumers In Charge Of Ad And Marketing Industry?
TV Nets Command Highest Media Brand Value, Digital Closing Gap
Viacom Sues Over National Amusements' Viacom Board Members' Removal
Positively Swedish: A Ring, A Nose, A Hasselblad, And Thou
ANA Pushing For Stronger Female Media Representation
Why Anderson Cooper's Ban On Orlando Killer's Name Is Wrong
VW Unveils Radical New Strategy And 'Mindset' For Next Decade
Forecasters Dramatically Upgrade Ad Outlook: One Cites Higher Allocation, 'Creative Destruction'
Publicis Groupe Merges Two Detroit Shops To Better Serve GM
ESPN Gets The Juice -- And Ratings -- With O.J.
The ANA Is Adding Insult To Injury
Johnson Publishing Sells 'Ebony,' 'Jet'
Scatter Market Soars, Signals Robust Upfront Ad Demand
How (Not) To Cover A Massacre
Newspaper National Network Folds
Gawk At This
GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
Morocco Bans Sharing Newspapers
Would You Read This If You Knew A Brand Paid For It?
The Really Guilty Party In The ANA Debate? Advertisers!
Microsoft To Acquire LinkedIn For $26.2 Billion, Extends Cloud Network
PHD Wins Massive $3 Billion Volkswagen Media Assignment
Mobile Consumption Expands, Drives 1.4% Gain In Time Spent With Media
This Just In(stant)
MediaPost Weekend - Saturday, June 11, 2016
ANA Chairman Tony Pace Defends Transparency Report
Bots, Don't Fail Me Now! A Letter From Facebook Prison
Rebates? Really? Oh, Damn Those Other Guys...!!!
The Child Explains It All
WPP, Omnicom To Vie For AT&T's $3 Billion Creative And Media Account
IAB Reports Record-Setting Q1 Revenue Of Nearly $16 Billion
The Hypocrisy Of The Transparency Debate
Interpublic And Omnicom Join TAG's Anti-Piracy Initiative
Apple Introduces Search Ads In U.S. App Store
Good Grief
Broadcasters' C3 Ratings Sink 5% In Total Day Viewing
A Picture Is Worth A Thousand Words (& Clicks)
Majority Of Investors Support Sorrell's $100 Million Pay Package
ANA Transparency Report Released: Negative For Agency Holding Companies
Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
ANA Finds Agency Media Kickbacks 'Pervasive,' High-Level Execs Signed Off
Supreme Court Rejects Google's Appeal In AdWords Battle
Irwin Wins 'Erwin,' GroupM's Gotlieb Named Third 'Ephron' Award Recipient
MediaPost Weekend - Saturday, June 4, 2016
Float Like A Butterfly...
Silence = Death
A Gorilla In Our Midst: Western Lowlands And The Social Media High Life
Publicis Groupe's Laura Desmond Taking Six-Month Leave
Snapchat Gains Daily Users, Valuation Upped To $17B
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
Luxury Ad Market Recovers, Remains Less Than Luxurious
Smartphone Growth Slows 21%, iPhone Shipments Said To Have Peaked
Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
NBA Networks Slam Dunk $436 Million In Ad Revenues
Facebook, Google, Microsoft To Collectively Combat Terrorists' Hate Speech
Marketo Sells To Private Equity Firm For $1.79 Bil
'Ex Machina''s Script For Our Future
Let's Talk: Horizon Hires Head Of Conversations
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