MediaPost Weekend Editions for 2016
MediaPost Weekend - Saturday, Oct. 22, 2016
Weather Channels Its Inner Nerd: Uses Science To Attract Viewers, Brands Too
Conde Nast Restructures: Consolidates Art, Copy, Research
Nasty Men, Napping Women
Post-Olympic Hangover, Top Ad Spenders Decline In September
Many TV Networks Growing -- Just Not The Big Ones
Is AT&T Mulling A Time Warner Merger?
Uncivil Warriors: Final Debate Was A Frosty Face-Off
Liodice Kicks ANA Show Off On Foreboding Note: Cites 'Sluggish' Sales, Brands In 'Decline'
Google Starts New TV Service Unplugged, CBS Signs On
Had Enough? Embattled Nation Mulls Skipping Third Debate
IAB Tech Lab Releases Dynamic Content Ad Standard
Omnicom Misses Q3 Growth Expectations
People's Web-Browsing History Isn't 'Sensitive,' ISPs Argue
Is A Trump TV Network Real?
From The Folks Who Brought You Tyranny...
FTC Seeks To Revive Battle With AT&T
MediaPost Weekend - Saturday, Oct. 15, 2016
Madness & the Media
Failed, Female & Fallen: Trump's 'Dangerous' Commercial
The Astonishing Defense Of Donald Trump, Abuser
Live From St. Louis, It Was Sunday Night!
Second Prez Debate Earns 66 Million Viewers
Second Presidential Debate: Trump More Aggressive, Delivers Mind-Bending Statements
FTC Seeks To Revive Battle With AT&T
ANA: New Privacy Proposal Threatens Web Ecosystem
The Data Quality Imperative
Ad Industry Slams FCC's 'Counterproductive' Privacy Proposal
Consumers Press For Right To Sue Turn In Federal Court
DAA To Start Enforcing Cross-Device Privacy Rules In February
Xaxis Cuts Biggest Deal Ever, Acquires Triad Retail Media
How To Be 'Agency Of The Year'
Magna Upgrades U.S. Ad Revenue Forecast
RTB Continues To Dominate Programmatic Market By Wide Margin
The RTB Truth, Well Told
New IAB Standards Promise Major Ad Shakeup
How To Be An "All Star"
Clinton Grabs More Ad Value In Second Debate, Trump Gets More Social Media Mentions
AmEx, NBC Deal Means More Content, Fewer Ads For 'Today'
Broadcast Grabs More Time-Shifted Viewing Than Cable TV
Salesforce Reveals 'Einstein' Details, Becomes Less Theoretical
MediaPost Weekend - Saturday, Oct. 8, 2016
FCC Chief: ISPs Need Opt-In Consent To Target Based On Browsing History
Sex, Lies And Videotape: The Week In Trump
Bloomberg Taps Feuling, Expands Marketing Services
Annals Of Entrepreneurism: The Cornpeppers Story
Google Backs Out Of Twitter Bid, Marketers Dismayed
Startup Mythologies
Supreme Court Turns Away Challenge To Facebook's 'Sponsored Stories' Settlement
The NFL Is Not Bulletproof
Salesforce Prepares Twitter Bid
Sorrell: I'm No Trump, But I'm Right About Everything, Especially Facebook
VP Debate Postmortem: Unflappable Pence Won Against Smug Kaine
Judge Tosses MDC Shareholder Suit
Twitter Amplify Inks Deal With The CW, Ford Motor
U.S. Auto Sales Fall Slightly
Salesforce Acquires Krux, DMP Market Consolidates Further
September Local TV Political Ad Spend Down Versus 2014
Like Mount Everest, A TV Columnist Covers Politics Because It's There
MediaPost Weekend - Saturday, Oct. 1, 2016
Fireside Chat With ANA Chair Tony Pace
ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit
ANA Presses For Details Of Plan To Replace Cable Box With Apps
Dealing With All The isms: Can Advertising Lead The Way?
Walmart Selects Haworth For $900 Million U.S. Media Account
FCC Postpones Vote On Plan To Replace Set-Top Boxes With Apps
The Ad-Tech Tax
Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing
'Westworld' Boldly Goes Where Man And Movies Have Gone Before
Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
News Corp. Injects Cash Into AppNexus As IPO Drumbeat Grows Louder
Will CBS, Viacom Merge?
CBS, NBC Dueling Victory Declarations Sow Confusion
Wanted: Directors Of Toughness For Columbia Sportswear
MullenLowe Mediahub Wins Western Union's Global Media Biz
First Clinton-Trump Presidential Debate Sets TV Viewing Record
Affiliate Marketing Network Responsible For 'Fake News' Sites, Appeals Court Says
IAB Launches New Certification Program For Buyers, Planners
The Zuckerberg In The Henhouse
Traditional TV Viewing Slips, But Dominates Video Use
'Affix Label Here'
IAB Releases New Ad Unit Portfolio For Public Comment
It's Fall -- And, Like Clockwork, Advertising Week Begins
Yahoo Sued Over Massive Data Breach
MediaPost Weekend - Saturday, Sept. 24, 2016
Mediasmith Drops 4As Membership, Issues 'Client Bill Of Rights'
4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It
Dentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients
Miscalculations From Facebook, Dentsu Could Force Ad Industry Change
Advertisers May Not 'Like" Facebook As Much Now
Study Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale
Agencies Want Increased Transparency For Ad Metrics
Yahoo Says 500 Million Accounts Hacked
comScore Restates 3 Years Of Revenue
Kelly Clark Rejoins GroupM As Global CEO
Percent Of TV Channels Viewed Drops To Single Digits, Nielsen Attributes Digital Choices
Study: Video Reaches Tipping Point, 51% Of Views Now On Mobile
Wild Pitches: Autumn 2016 Edition
An Outsider's Guide To Ad Week
CPG And The Lure Of Direct-to-Consumer
Creatives Join The Queue To Blame Themselves For Ad-Blocking Crisis They Didn't Create
ANA Raises Concerns About FCC Plan To Replace Set-Top Boxes With Apps
'MacGyver'? Really? What's Next? The New Adventures Of ALF?
Vizio Urges Judge To Throw Out Video Privacy Case
The Emmy Effect: We're All Spectators At Somebody Else's Party
Statin Island: Trump Visits The Land Of Oz
Publicis Media Wins Consolidated Coty/P&G Beauty Account
Horizon Wins Tim Horton's U.S. Media Assignment
The Devaluation Of Sports Sponsorship Rights
Tech Companies Eye Troubled Twitter As Possible Acquisition
MediaPost Weekend - Saturday, Sept. 17, 2016
U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
GroupM Reorganization In The Works, Scanzoni Reassigned
comScore Restates 3 Years Of Revenue
Send In The Clowns
'Digital' Poised To Overtake TV Ad Spending Earlier Than Expected
Statin Island: Trump Visits The Land Of Oz
Giant Spoon Grows Big Enough, Cohen Leaves For New Setting
Ad Industry Bashes FCC's Privacy Proposal
Dentsu Aegis 'Rebundles' World, Combines 360i With Vizeum
Twitter Debuts App For OTT TV
Traditional Program Viewing Sinks For TV Networks
Traditional DVR Time-Shifted Viewing Declines
Ad, TV, Video Trades Organize Around Tech Standards: Seek Single 'Mezzanine' Format
MediaPost Weekend - Saturday, Sept. 10, 2016
Brady, Miller, Rodgers, Newton: Football Kicks Off With An Out-There Ad Season
Here We Go Again: Every Year At 9/11 Time, TV Overdoes It
Nielsen Probes Viewers' Minds: Finds They Are Distracted By Screens, May Not Comply With People Meters
What 'Objective' Means. What 'Bias' Means. What 'Idiot' Means
Postmortem On Odd Non-Debate On NBC: So Who Won?
KFC Launches Media Review, MEC Won't Defend
Carat Revises 2016 Upward, Lowers 2017 Outlook
FTC Urged To Investigate Celebrity Endorsements On Instagram
Dentsu Aegis Retains Largest Portion Of Diageo Media
Forecast: Local TV Political Spending Lower Than Expected
Does Independence Matter?
Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
HP Demands Diversity Plans From Its Agencies
Will Voters Love To Hate Trump As Much As Viewers Did?
MediaPost Weekend - Saturday, Sept. 3, 2016
Lipton Puts TV On Ice, Turns To Snackable Content To Steep Millennials In Brand
Does Independence Matter?
Make American Great Again -- Banish People!
Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Cross Screen, Forked Tongue
Facebook To Preload Brand Mobile Sites
Report: Agencies Know They're Behind On Digital
Cable News Records Strong August
Pay TV Biz Takes Big Hit -- Down 812,000 Subscribers
Omnicom Wins McD's U.S., Will Create New Agency To Run The Account
Study Finds Third Of Native Ads Fail To Comply, Perform Better Than Fed Guidelines
Who Moved My Digital Inventory?
TV Universe Expands, Nielsen Ups 2016-17 Season By 1.7%
Be My Brand Bae: The Age of Chat's Implications For Advertising
MediaPost Weekend - Saturday, Aug. 27, 2016
TV Universe Expands, Nielsen Ups 2016-17 Season By 1.7%
Be My Brand Bae: The Age of Chat's Implications For Advertising
You Hate Me, You Really Hate Me
Citizens Disunited
IoT's Next Big Hack: The Internet Of Taxis, Ad Network Anticipated
Can Brandtech Save Adtech?
Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play
Kantar Forecast: Online's Best Holiday In Five Years
Facebook Begins Cracking WhatsApp's Privacy Walls
Marketing Technology Will Collapse The Digital-Ad Supply Chain
'Guardian' Admits Paying Media Rebates
Instagram Hits 1B App Installs, But Loses Ground To Snapchat
Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
FTC Chairwoman Tells Ad Networks: Respect Consumers' Choices
WPP Posts 4.3% First-Half Growth, Takes Write-Down On comScore
Here's Why 'Cait' Was Great
What Exactly Do You Mean By AI?
Harley-Davidson Debuts Engine On Facebook
Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
U.S. Ad Growth To Hit Record $178 Billion
Viacom Stock Drops After Official Senior Exec Changes
Rio Olympics Grab Major Share Of Top Ad Categories
MediaPost Weekend - Saturday, Aug. 20, 2016
Rio Olympics Grab Major Share Of Top Ad Categories
Ad Theft: An Issue Facing The Nation -- And The Facebook
Battle Over: Dauman Departs Viacom, Dooley Named Interim CEO
Gawker.com Will Cease Publishing
Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
Marketing Conferences: Time To Raise The Bar
Broadcast TV Networks: High July Reach, Some Losses
National TV Networks Sink 7% In July C3 Ratings
Watching TV Is Too Hard
National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
NBC's Grip On Olympic Gold Slipping
Auto Advertisers Dominate NBC's Olympic TV Spending
NBC's Prime-Time Olympics Coverage Dips By Double Digits
AT&T Loss Estimated To Cost WPP $100 Million In Revenue
Olympic Ad Doping -- But Who Are The Dopes?
Omnicom Wins Massive $3B AT&T Ad Account
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