News apps probably play a significant part in the election-year interest, offering push notifications for breaking news and giving users immediate access to information.

Hillary Clinton had her own "47%" or "they cling to guns and religion" moment when she likened half of Trump supporters to a "basket of deplorables" at a fundraiser last Friday. It was what one can call a gaffe, while it fits much of the rhetoric coming from the Democratic party, whether accurate or not.

A get out the vote PSA that emerged from an AIGA initiative featuring actor Edward James Olmos, entitled "Este Ano, Tu Voto Es Cosa Seria," has reached an incredible 46 million people and most of the Latino population. The spot has run daily on Spanish-speaking networks, including Azteca.

In the 2016 cycle, political marketers are building on the data troves developed over the years to target voters in an increasingly precise fashion. Programmatic and real-time capabilities have been the major developments across the political marketing landscape.

The recent frenzy over Hillary Clinton's health reminds me of Aaron Sorkin's "The West Wing." Not because pneumonia is anything close to fictional President Bartlet's multiple sclerosis, but because of the important distinction between health, and having the right temperament, the appropriate values and the poise to be President of the United States.

All four presidential candidates with any sort of noticeable support in the polls released video ads in August, a total of 22 according the video advertising effectiveness firm Ace Metrix.

Last night's Commander in Chief forum did little to further the presidential case for either Donald Trump or Hillary Clinton. In fact, it may have entrenched the many problems and agonies voters have with both presidential candidates.

Both the Democratic and Republican parties, in light of a higher likelihood of split-ticket voting in November, increasingly aim to pin opposition candidates to the top of the ticket. .

Up until the past week, much of Donald Trump's "minority outreach" had happened in front of white voters. That changed on Saturday as Trump visited a Detroit church, where he made a surprisingly cogent and seemingly heartfelt speech to the Great Faith Ministries' congregation.

The Clinton campaign brought in a hefty total dollar amount in August for the campaign and the Democratic party, announcing a record-setting $143 million for the month. It was a solid end to a ifficult month for Clinton, in which her lead over Trump has been diminishing, and questions over her email server made headlines.