McDonald's needs kids more than today's kids need McDonald's. Perhaps no one knows that better than CEO Don Thompson, who was seriously put on the hot seat by a 9-year-old girl at Thursday's annual shareholder's meeting in Oak Brook, Ill. For a few moments, Hannah Robertson - whose mother, Kia, is a kid's nutritional activist and creator of an interactive children's game on nutrition calledToday I Ate a Rainbow - stood and lectured the CEO of one of the world's biggest brands.

Yum! Brands Inc. plans to double Taco Bell's domestic annual sales to $14 billion by 2021, per analysts who attended investor meetings with the company. Louisville, Ky.-based Yum, which also operates and franchises KFC and Pizza Hut, told attendees that system growth would include an increase in average unit volumes from $1.3 million in fiscal 2012 to about $1.8 million by the end of the decade. The plan is also to grow unit count from 5,700 to 8,000 locations.

Twitter plans to turn the tweet stream into a more efficient marketing channel with a new Twitter Card that lets people sign up for advertiser offers or promotions inside tweets. Twitter Cards, also known as expanded tweets, are a 1-year-old feature that bring rich media from partners to tweets so that when people click to expand a tweet, they can view and interact with photos, videos, content snippets, and product information without needing to leave Twitter.

General Motors will close its New York Treasurers office and move the operation to Detroit by the middle of next year. GM has traditionally had its finance operating from its building in the southeast corner of Central Park. In fact, for many decades GM's chairman, starting with Alfred P. Sloan, was based in the Big Apple, rather than Detroit. Since the 1950s, New York is where high potential employees on the fast track went to win promotions to big jobs inside or even outside GM. No more.

A new multi-year alliance between the league and Microsoft, valued at $400 million, will give the company expanded "official" status, provide teams, players and fans access to next-generation technology and move the NFL closer to a future where, according to both sides, innovations would include the ability for coaches and players to view replays on sidelines while providing fans with an "enhanced" game experience.

Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. "We're seeing a fair amount of it within fast casual; traditional limited service, not so much, although Starbucks obviously has been testing it," says David Henkes, VP of Chicago-based Technomic Inc., adding that alcohol can account for 3%-7% of a fast casual's sales. "For fast casual, it is a lot more in their wheelhouse than in traditional fast food."

In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated Miami in Super Bowl XIX. In 2013, the San Francisco Bay Area defeated Miami to win the rights to host the NFL's historic Super Bowl 50, which will be played in 2016.

Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term "wop" during a press conference at the Detroit Auto Show in January. "I used the term 'wop engines' to refer to powertrains that would be used in the Alfa Romeo range," Marchionne said in a letter to the Italian-American One Voice Coalition dated May 15. "The term was used in jest, by me as an Italian, to emphasize the uniqueness of the offering." Marchionne said he never intended to condone use of that the term, which is a pejorative for Italian-Americans.

England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to wear Umbro gear, but Nike sold off that brand along with Cole Haan for $225 million to Iconix last year. The logo gets camera time in a promotional video. The jersey celebrates the 150th birthday of the Football Association by paying design homage to England's first jersey.

Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls that are rear-projection screams showing celebrities dreaming. The effort, via Boston-based Arnold Worldwide touts the bed as "the better memory foam," and the tag is, "Sleep smarter." The pitch is that good sleep helps your IQ. "Smart begins with better sleep. Better sleep begins with ComforPedic," says the web site.