Marketers need to consider this new marketing channel as a legitimate messaging opportunity, leveraging the fact that their "fans" have opted in to hear from the brands they love and associate with.

According to the U.S. Census Bureau, in 10 years, 62% of all teens will be Hispanic. So if you plan on marketing to the youth of America now and especially in the future, you better figure the Hispanic youth market. Here are some tips.

As higher education and social media become more tightly linked, marketers can help distinguish their brands, products or services by aligning them to a relevant teen cause -- the college search.

Even though they and their Millennial siblings are known to be the most environmentally educated generation, they're not assertively taking action on their knowledge. When it comes to brand involvement in green issues, however, they have a nuanced view. Here's how you can capitalize on that view.

While some of the findings came as a surprise and may be subject to debate, we encourage marketers to use these insights while reviewing their current budget allocation for reaching the teen market.

Marketers need to think long and hard about their media choices and to "skate where the puck is going, not where it has been." Looking at the 12-18 demo, the majority of its members' time is not just online, it is social.