Old Spice and Axe risked alienating their more traditional customers with these campaigns. Yet, appealing to the younger set (including tweens) means taking a few risks and changing the rules.

To make the sale, you need to take a multi-pronged approach that sparks teens' interest and educates those purchasing the product or supplying the funds on why they should listen to their teen's request.

Overall, teens engage in a significantly higher level of WOM about all brand categories than the public as a whole. Brands within media/entertainment are the ones that come up most frequently among teens: 78% engage in one or more conversations per day about these brands, versus 57% of the general public.

The potential for marketers reaching teens through social location is huge. As the teen user base grows, marketers will have more ways to reach teens exactly where they are ... in real-time, in the real-world.

The most successful campaigns encourage parodying. Old Spice is the most recent example of this with hundreds of great parody videos on YouTube which ultimately extend the franchise and allow consumers to add their own custom flare. So, as a marketer, your goal should be to make your content parody-worthy.

It's important to look deeper into the shifts that are occurring in consumer behavior and not just the tactics. Make sure you utilize proven tactics efficiently, dive deeper into what will really work, and provide value beyond the initial interaction.

It's no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers.

Being part of what is already going on in their lives and contributing to their ability to express themselves is the way to get their attention on Facebook.

The world is about to get a whole lot smaller for digital marketers. Geo-targeting will continue to birth a new wave of technologies, experts, and devices built to deliver relevant information based on where you are, not just who you are. Brands can prepare by adopting a new framework for how it will serve the expectations of consumers and it should be surprise that the youth market will once again be at the forefront of this revolution.

Engage teens, but prepare for the "über teen." Generation Z is on the rise, and it may just be the most agile, fickle and trickiest to engage generation yet!