Forget about hitting teens with circulars and brochures, and start thinking about ways to engage teens through leveraging content channels and embracing technology to make your products stand out. Creating a dialogue with teens is essential, and the last time I checked, you still can't talk to a print ad and get a response back.

Much as Microsoft developed the operating system for the PC in the '80's, Facebook is developing the operating system for the Internet. And all marketers need to incorporate Facebook into their everyday marketing plan.

If the move is away from measuring capacity to learn, the amount of stimuli becomes less important. The shift would be away from inundation with lots of "bells and whistles' and the focus on connection of information to generate knowledge.

If you're responsible for marketing a consumer product, I'd argue that managing your Amazon presence is more important that building out a Facebook strategy.

Is your brand still hiding behind the bright lights and makeup of a paid celebrity shill to tout your wares? Or are you embracing your warts while becoming more authentic and relatable?

Mobile is a teen's remote control for their world. It holds the key to their friends, family, social networks, and it goes with them everywhere. So respect the unique perspective and needs of teens, and you'll get them engaged in your mobile program.

We all know how much teens are influenced by their peers. If you can find places online that are likely to be populated by people already inclined to take these kinds of "influential" actions, then that's where you want to be.

Our ongoing research, in collaboration with the Center for Media Design, compares how consumers communicate interpersonally versus how they want marketers to communicate with them. When it comes to teens, there is a marked difference in how they communicate on a personal level when compared to other demographic segments.

I'm intrigued by how media are transforming today's teens to be tomorrow's innovators and revolutionaries. What will fuel them to do great things as they enter adulthood? How will brands, causes and celebrities inspire their dreams and help make them reality?

Talk their talk. Know what they know. Understand what pushes their buttons. And embrace the fast-paced, electronic, mobile environment preferred by this new consumer generation to achieve notable results.