MediaDailyNews Editions for February 2016
MediaDailyNews - Monday, Feb. 29, 2016
Tribune Puts Itself On The Block
Online Publishers Group Wants ISPs To Honor Do-Not-Track Requests
Bud Light Brings Back Schumer, Rogen For Oscars
Presidential National TV Ads: Rubio Tops Spending
And Somewhere Men Are Laughing, And Somewhere Children Shout
Oscar Night: Did Marketers Miss Out?
Facebook Live Expands To Android
Is Taking Yahoo Private An Option?
Political Advertisers Should Spend More Time On Mobile
NBC, American Express Strike Leap Day Deal
Top Reasons Agencies Lose Pitches
The SVOD Bod: How On-Demand Muscled Into Fitness
Consumers Favor Premium Video From Big Media
Study Sees Digital Divide For CPG In APAC
'Sports Illustrated,' Bloomberg Eye Asia
The FBiOS Affair: Why Advertisers Should Care
AT&T Sues To Block Google Fiber In Kentucky
MediaDailyNews - Friday, Feb. 26, 2016
Lawmaker Proposes DTC Ad Moratorium
Snapchat Snaps Nielsen For 3V Ad Ratings
Google AMP: Another Nail In Coffin Of Journalism?
Facebook Expands Mobile Ads With New Unit, Canvas
Verify The Responsible -- Ban The Blockers
No 'More': Meredith Shutters Lifestyle Mag
Gen Y's Most Wanted: A Disruptive Bra Brand
Google Technology Begins To Identify Location In Images
Pay TV Industry Records Positive Q4 Subscriber Efforts
Oscar Predictions Sway On Search
Most Reddit Users Get News From Site
Nexstar Hits Record Q4 Results, Nearly Doubles Size In Media General Deal
Political Campaigns Pay Different Programmatic Costs In South Carolina, Nevada
Zappos, Arby's Leap Day Ad Campaigns Spark Creativity
There's Room For Traditional Media In Streaming World
Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
MediaDailyNews - Thursday, Feb. 25, 2016
NBCUx Expands Programmatic To Linear TV
Most Viewed, Binged TV Shows Are Not The Ones You Think
Univision, Ramos -- And Trump's Schadenfreude-ian Slip
OMD Adds More Sony Business
Digital Mag Market To Reach $35 Billion By 2020
Simon Named CEO Mindshare NA, Kinsella Out
Google AMP Launches, Rivals Facebook Instant Articles
Are TV Networks' Viewer Declines NPX-Related?
Agility Over Security? Gartner Predicts Future Of Marketing IT
Google Paid-Search Ads Cost Per Click Rising
Sinclair Broadcast Revs Dip, Political Ad Slippage Blamed
With Ecommerce, Mobile And Style Wins, Target Getting Its Beat Back
Microsoft Buys Xamarin, Deal Provides Total App Development
Fluent And LiveRamp Partner To Support Multiple Channels
'Food & Wine' Taps Motamed As Editor, Ups Digital And Video Reach
What's Bauer's Secret Sauce? Header Bidding & Programmatic
Deliverability Critical To Email Success
MediaDailyNews - Wednesday, Feb. 24, 2016
The Face Of Disruption
Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
Beyond Viewer Metrics: Defining The Greater Value Of Netflix
Mobile Uniques Spike On Valentine's Day
This Oscar Season, Think Beyond The Red Carpet
February Is Looking Good For Automakers
Rubicon Project Revenues Hit $248M For 2015
Tablets Lose Share Because Of Phablets
Local TV Advertisers Buy Online/Mobile To Complement TV Media
Majority Of Mobile Users Say Apps Experience Disappoints
Viacom Seeks Buyers For Paramount Pictures
The Myth About Clicks, Mobile And Desktop
Scripps Networks Interactive Delivers High Ad Gains In Recent Quarter
Managing Bots And The 'Creep Factor': Xaxis COO On Creating Smarter Ads
Spotify Moves To Google's Cloud Service
Adobe Expands Cloud With Mobile App Management Features
Index Exchange Partners With Bounce Exchange To Boost Supply Of Viewable Ads
MediaDailyNews - Tuesday, Feb. 23, 2016
Report: Time Inc. Weighing Yahoo Merger
God Save The Queen - And Proceed With Caution While Backing Up
Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
'Brideshead' Vs. 'Downton': The Decline Of The Anglo-Novella
Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
Broadcast Nets Enjoy 9% Rise In Ad Spend, Digital Up
Facebook Launches Telecom Infra Project To Reimagine Tech Future
Conde Nast Expands Digital Strategy, Initiatives Team
Third-Party Mobile Messaging Platforms Jeopardize Sensitive Data
Confusion Reigns Over DMPs And Who Owns Data
Amid Declining Satisfaction, Amazon, Nordstrom And Trader Joe's Stay Strong
7 Programmatic Lessons From Vonage's Szumowski
SITO Mobile Aids Political Marketers Targeting Millennials, Minorities
Bauer Xcel Media's U.S. Audience Grew 42% In 2015
'Data Is the New Oil': Programmatic's Possibilities
Chevy Taps Conde Nast For Hands-Off Native Campaign
CMOs Want To Know: Which Naked Disney Princess Are You?
MediaDailyNews - Monday, Feb. 22, 2016
Market Volume Crashes In January, Posts Strongest Start Of A New Year Ever
Can Carriers Make Advertisers Pay Data Charges?
Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
Oscars Forecast To Draw As Much As $135M In Ad Revenues
Ads To Appear In Facebook Messenger
Social Networks Crippled By Unsubscribes
'Chicago Tribune' Replaces Premium Subscription With Metered Paywall
Verizon Revamps Controversial Custom TV
Google Allows Marketers To Test AdWords Campaigns, Determine Results
iOS Users Are Easier To Retain With Video Ads
Hallmark Channels Post 21% Gain In Q4 Ad Revs
IBM Identifies Gap In Creating Innovative Customer Experiences
Fox Sports, AllRecipes Launch NASCAR Food Community
MediaDailyNews - Friday, Feb. 19, 2016
Google CEO Voices Support For Apple Against FBI
Yahoo Forms Independent Committee To Find 'Strategic' Alternatives
What You Need To Know About 6 Top Ad Blockers
Morning Again And Again In America
Twitter Adds GIF Button, User Numbers Fall
Conde Nast Appoints Adlman Programmatic Head, Push To Significantly Expand Offerings
Keep Your Conspicuous-Consumption Hands Off My Brain
Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
Media/Entertainment Deals Show Dramatic Q4 Decline
MediaCom Strikes 'Cultural Connections' Pact With Hofstede Centre
Yahoo Shutters 7 Digital Magazines
MDC's Organic Growth Up 7.1% For 2015
Dish Network Suffers Q4 Pay TV Subscriber Slowdown
Discovery Stock Sinks On Weak Financial Results
Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
FCC Moves Forward With Google-Backed Plan To Unlock The Cable Box
MediaDailyNews - Thursday, Feb. 18, 2016
Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
'The New Yorker' Writes Print's Big Streaming Play
Facebook Expands Instant Articles, Goes Deeper Into News Biz
Consumers Are Learning Our Secret - Their Data Has Value!
Beyond Viewer Metrics: Defining The Greater Value Of Netflix
AppNexus: CPMs Hit Record $1.60 In December, Due To Holiday Demand
Snickers Satirizes Retouching In 'SI' Swimsuit Issue Ad
Microsoft Rebrands Bing, Challenges Google
Cablevision To Live Stream CBS Programs
Commercial Ratings Show Slight Improvements
Time Inc. Acquires Drive, Fast Lane Daily
Viacom Starts Viewprint, Data Analysis For Custom-Marketing Campaigns
Paul Lee Departs ABC Entertainment; Dungey Gets Top Spot
Publicis Groupe Agencies Help Promote One Really Famous 'Room For Rent'
Global DMARC Adoption Rate Increases
Cars Win Loyalty With Technology, Connectivity
Grey's Michael Houston Promoted To Global President
FilmOn Loses Bid To Nix Contempt Ruling
A Less-Disruptive Advertising Future
MediaDailyNews - Wednesday, Feb. 17, 2016
Rather Than Fight Ad Blocking, Advertisers Must Attack The Root Causes
Walmart And MediaVest Part Ways After Nine Years
Grammy Ratings Don't Hit High Note
Why A Filmmaker With A Mission Passed Up Netflix's Millions To Change The World
Listen Up: Digital Mobile Is A Premium Radio Asset
IAB Posts Buyer's Guide To DOOH
Radio Reaches Key Voters In Super Tuesday States
One In Five Political Email Subscribers Still Undecided
Alanna Gombert Named Deputy GM IAB Tech Lab, VP Tech And Ad Operations, IAB
News Corp To Launch Site For Right-Wing U.S. Politics
Scripps' 'List' Makes Digital Syndication Deal On OwnZone Platform
Google Collects Student Data, But Not For Ad Targeting
Tegna Political Spend Dips, Digital Revs Rise
Spotlight Cinema Bows Audio Recognition
Engagement Drops Faster On Mobile Games
Management Shakeup At FCB's NY Office
MediaDailyNews - Tuesday, Feb. 16, 2016
Subscription Services Grab Lion's Share Of Online Viewing
Revenue, Profit, Organic Growth All Up At Dentsu In 2015
Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
Consumers, Publishers Must Reach Agreement For Premium Content
For Grammys, Target Tests The Limits Of 'Live'
First Lane Bryant Ads Dive Into 'Sports Illustrated Swimsuit'
CE, Telecom, Entertainment Sectors Showing Maturity
Adforce.com, NYPS Partner On Digital Ad Network For Newspapers
Looking For New Email Tech? Must-Ask Questions
Chrysler Puts Election Year Twist On Campaign Featuring Actors
FTC And Roca Labs 'Likely' To Resolve Battle Over Online Reviews
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