MediaDailyNews Editions for February 2016
- MediaDailyNews - Monday, Feb. 29, 2016
- Tribune Puts Itself On The Block
- Online Publishers Group Wants ISPs To Honor Do-Not-Track Requests
- Bud Light Brings Back Schumer, Rogen For Oscars
- Presidential National TV Ads: Rubio Tops Spending
- And Somewhere Men Are Laughing, And Somewhere Children Shout
- Oscar Night: Did Marketers Miss Out?
- Facebook Live Expands To Android
- Is Taking Yahoo Private An Option?
- Political Advertisers Should Spend More Time On Mobile
- NBC, American Express Strike Leap Day Deal
- Top Reasons Agencies Lose Pitches
- The SVOD Bod: How On-Demand Muscled Into Fitness
- Consumers Favor Premium Video From Big Media
- Study Sees Digital Divide For CPG In APAC
- 'Sports Illustrated,' Bloomberg Eye Asia
- The FBiOS Affair: Why Advertisers Should Care
- AT&T Sues To Block Google Fiber In Kentucky
- MediaDailyNews - Friday, Feb. 26, 2016
- Lawmaker Proposes DTC Ad Moratorium
- Snapchat Snaps Nielsen For 3V Ad Ratings
- Facebook Expands Mobile Ads With New Unit, Canvas
- Google AMP: Another Nail In Coffin Of Journalism?
- No 'More': Meredith Shutters Lifestyle Mag
- Verify The Responsible -- Ban The Blockers
- Gen Y's Most Wanted: A Disruptive Bra Brand
- Google Technology Begins To Identify Location In Images
- Pay TV Industry Records Positive Q4 Subscriber Efforts
- Oscar Predictions Sway On Search
- Most Reddit Users Get News From Site
- Nexstar Hits Record Q4 Results, Nearly Doubles Size In Media General Deal
- Political Campaigns Pay Different Programmatic Costs In South Carolina, Nevada
- Zappos, Arby's Leap Day Ad Campaigns Spark Creativity
- There's Room For Traditional Media In Streaming World
- Millennial News Platform Newsy Chooses SpotX To Power Ads On Apple TV
- MediaDailyNews - Thursday, Feb. 25, 2016
- NBCUx Expands Programmatic To Linear TV
- Most Viewed, Binged TV Shows Are Not The Ones You Think
- Univision, Ramos -- And Trump's Schadenfreude-ian Slip
- OMD Adds More Sony Business
- Simon Named CEO Mindshare NA, Kinsella Out
- Digital Mag Market To Reach $35 Billion By 2020
- Google AMP Launches, Rivals Facebook Instant Articles
- Are TV Networks' Viewer Declines NPX-Related?
- Agility Over Security? Gartner Predicts Future Of Marketing IT
- Google Paid-Search Ads Cost Per Click Rising
- Sinclair Broadcast Revs Dip, Political Ad Slippage Blamed
- With Ecommerce, Mobile And Style Wins, Target Getting Its Beat Back
- Microsoft Buys Xamarin, Deal Provides Total App Development
- Fluent And LiveRamp Partner To Support Multiple Channels
- 'Food & Wine' Taps Motamed As Editor, Ups Digital And Video Reach
- What's Bauer's Secret Sauce? Header Bidding & Programmatic
- Deliverability Critical To Email Success
- MediaDailyNews - Wednesday, Feb. 24, 2016
- The Face Of Disruption
- Dentsu Aegis Launches New Agency To Service $200 Billion B2B Sector
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
- Mobile Uniques Spike On Valentine's Day
- This Oscar Season, Think Beyond The Red Carpet
- February Is Looking Good For Automakers
- Rubicon Project Revenues Hit $248M For 2015
- Tablets Lose Share Because Of Phablets
- Local TV Advertisers Buy Online/Mobile To Complement TV Media
- Majority Of Mobile Users Say Apps Experience Disappoints
- Viacom Seeks Buyers For Paramount Pictures
- The Myth About Clicks, Mobile And Desktop
- Scripps Networks Interactive Delivers High Ad Gains In Recent Quarter
- Managing Bots And The 'Creep Factor': Xaxis COO On Creating Smarter Ads
- Spotify Moves To Google's Cloud Service
- Adobe Expands Cloud With Mobile App Management Features
- Index Exchange Partners With Bounce Exchange To Boost Supply Of Viewable Ads
- MediaDailyNews - Tuesday, Feb. 23, 2016
- Report: Time Inc. Weighing Yahoo Merger
- Google Drops Text Ads From Right Side Of Search Results Page, Agencies Weigh In
- God Save The Queen - And Proceed With Caution While Backing Up
- Connected TV To Grow 17%, Chromecast Has Big Plans For 2016
- 'Brideshead' Vs. 'Downton': The Decline Of The Anglo-Novella
- Broadcast Nets Enjoy 9% Rise In Ad Spend, Digital Up
- Facebook Launches Telecom Infra Project To Reimagine Tech Future
- Conde Nast Expands Digital Strategy, Initiatives Team
- Third-Party Mobile Messaging Platforms Jeopardize Sensitive Data
- Confusion Reigns Over DMPs And Who Owns Data
- Amid Declining Satisfaction, Amazon, Nordstrom And Trader Joe's Stay Strong
- 7 Programmatic Lessons From Vonage's Szumowski
- SITO Mobile Aids Political Marketers Targeting Millennials, Minorities
- Bauer Xcel Media's U.S. Audience Grew 42% In 2015
- 'Data Is the New Oil': Programmatic's Possibilities
- Chevy Taps Conde Nast For Hands-Off Native Campaign
- CMOs Want To Know: Which Naked Disney Princess Are You?
- MediaDailyNews - Monday, Feb. 22, 2016
- Market Volume Crashes In January, Posts Strongest Start Of A New Year Ever
- Can Carriers Make Advertisers Pay Data Charges?
- Oscars Forecast To Draw As Much As $135M In Ad Revenues
- Future Of Digital Marketing Supply Chain: Serving Consumers & Marketers, NOT Intermediaries
- Ads To Appear In Facebook Messenger
- Social Networks Crippled By Unsubscribes
- 'Chicago Tribune' Replaces Premium Subscription With Metered Paywall
- Verizon Revamps Controversial Custom TV
- Google Allows Marketers To Test AdWords Campaigns, Determine Results
- iOS Users Are Easier To Retain With Video Ads
- Hallmark Channels Post 21% Gain In Q4 Ad Revs
- IBM Identifies Gap In Creating Innovative Customer Experiences
- Fox Sports, AllRecipes Launch NASCAR Food Community
- MediaDailyNews - Friday, Feb. 19, 2016
- Google CEO Voices Support For Apple Against FBI
- Yahoo Forms Independent Committee To Find 'Strategic' Alternatives
- What You Need To Know About 6 Top Ad Blockers
- Twitter Adds GIF Button, User Numbers Fall
- Morning Again And Again In America
- Conde Nast Appoints Adlman Programmatic Head, Push To Significantly Expand Offerings
- Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile Format
- Keep Your Conspicuous-Consumption Hands Off My Brain
- Media/Entertainment Deals Show Dramatic Q4 Decline
- MediaCom Strikes 'Cultural Connections' Pact With Hofstede Centre
- Yahoo Shutters 7 Digital Magazines
- MDC's Organic Growth Up 7.1% For 2015
- Dish Network Suffers Q4 Pay TV Subscriber Slowdown
- Discovery Stock Sinks On Weak Financial Results
- Merkle, Oracle Drive Cloud Services Through Digital, Direct Response
- FCC Moves Forward With Google-Backed Plan To Unlock The Cable Box
- MediaDailyNews - Thursday, Feb. 18, 2016
- 'The New Yorker' Writes Print's Big Streaming Play
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
- Facebook Expands Instant Articles, Goes Deeper Into News Biz
- Consumers Are Learning Our Secret - Their Data Has Value!
- Beyond Viewer Metrics: Defining The Greater Value Of Netflix
- AppNexus: CPMs Hit Record $1.60 In December, Due To Holiday Demand
- Snickers Satirizes Retouching In 'SI' Swimsuit Issue Ad
- Microsoft Rebrands Bing, Challenges Google
- Cablevision To Live Stream CBS Programs
- Commercial Ratings Show Slight Improvements
- Time Inc. Acquires Drive, Fast Lane Daily
- Viacom Starts Viewprint, Data Analysis For Custom-Marketing Campaigns
- Paul Lee Departs ABC Entertainment; Dungey Gets Top Spot
- Publicis Groupe Agencies Help Promote One Really Famous 'Room For Rent'
- Global DMARC Adoption Rate Increases
- Cars Win Loyalty With Technology, Connectivity
- Grey's Michael Houston Promoted To Global President
- FilmOn Loses Bid To Nix Contempt Ruling
- A Less-Disruptive Advertising Future
- MediaDailyNews - Wednesday, Feb. 17, 2016
- Walmart And MediaVest Part Ways After Nine Years
- Rather Than Fight Ad Blocking, Advertisers Must Attack The Root Causes
- Grammy Ratings Don't Hit High Note
- Why A Filmmaker With A Mission Passed Up Netflix's Millions To Change The World
- IAB Posts Buyer's Guide To DOOH
- Listen Up: Digital Mobile Is A Premium Radio Asset
- Radio Reaches Key Voters In Super Tuesday States
- One In Five Political Email Subscribers Still Undecided
- Alanna Gombert Named Deputy GM IAB Tech Lab, VP Tech And Ad Operations, IAB
- News Corp To Launch Site For Right-Wing U.S. Politics
- Scripps' 'List' Makes Digital Syndication Deal On OwnZone Platform
- Google Collects Student Data, But Not For Ad Targeting
- Tegna Political Spend Dips, Digital Revs Rise
- Spotlight Cinema Bows Audio Recognition
- Engagement Drops Faster On Mobile Games
- Management Shakeup At FCB's NY Office
- MediaDailyNews - Tuesday, Feb. 16, 2016
- Subscription Services Grab Lion's Share Of Online Viewing
- Revenue, Profit, Organic Growth All Up At Dentsu In 2015
- Mobile Use Sinks During Beyonce, Rises During Super Bowl TV Ads
- For Grammys, Target Tests The Limits Of 'Live'
- Consumers, Publishers Must Reach Agreement For Premium Content
- First Lane Bryant Ads Dive Into 'Sports Illustrated Swimsuit'
- CE, Telecom, Entertainment Sectors Showing Maturity
- Adforce.com, NYPS Partner On Digital Ad Network For Newspapers
- Looking For New Email Tech? Must-Ask Questions
- Chrysler Puts Election Year Twist On Campaign Featuring Actors
- FTC And Roca Labs 'Likely' To Resolve Battle Over Online Reviews
