by Joe Mandese on Aug 25, 9:44 AM
The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it is vs. other issues.
by Joe Mandese on Aug 20, 2:00 PM
New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful?
by Joe Mandese on Aug 12, 11:14 AM
That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of $15 billion. That would make this year the second midterm after 2022's to surpass the preceding presidential year ad spending.
by Joe Mandese on Aug 7, 12:45 PM
Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work.
by Joe Mandese on Aug 5, 5:40 PM
It's been nearly three years since Musk sat onstage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he has since lost two-thirds of his ad biz.
by Joe Mandese on Jul 29, 5:06 PM
First CBS News. If Paramount ultimately gets its hands on CNN, it may make "The Daily Show" live up to its tagline: "America's only source for news."
by Joe Mandese on Jul 23, 12:22 PM
In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.
by Joe Mandese on Jul 17, 10:11 AM
If anything good came from last night's pants-on-fire-side-chat, it's that we are becoming increasingly skeptical about disinformation wherever it comes from - both foreign and domestic.
by Joe Mandese on Jul 10, 1:03 PM
You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook.
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