• It's The Salience, Stupid
    The economy may or may not be the No. 1 issue for some voters. Candidates now have a way to target them in media buys based on how salient it is vs. other issues.
  • Living In The Synthetic World
    New research estimates 10% of all web content has been edited or written by AI. The real question is, how much of it is actually meaningful?
  • Is Biennial Growth The New Midterm Spending Norm?
    That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of $15 billion. That would make this year the second midterm after 2022's to surpass the preceding presidential year ad spending.
  • In Space No One Can Hear You Boycott
    Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work.
  • Expletive Not Deleted: Turns Out Elon Musk Meant Himself
    It's been nearly three years since Musk sat onstage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he has since lost two-thirds of his ad biz.
  • What If It Actually Was America's Only Source For News?
    First CBS News. If Paramount ultimately gets its hands on CNN, it may make "The Daily Show" live up to its tagline: "America's only source for news."
  • Spin Fast And Synthesize Things
    In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are.
  • The Bullshit Pulpit
    If anything good came from last night's pants-on-fire-side-chat, it's that we are becoming increasingly skeptical about disinformation wherever it comes from - both foreign and domestic.
  • Coming To A Polling Place Near You
    You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook.
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