New data reveals its audience composition likely is the most balanced across the political idealogical spectrum. What it doesn't reveal, is how much time Americans actually spend watching it.

I don't publish Red, White & Blogs like this because I want to change the country. I publish them so the country doesn't change me.

Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up with implications for brands, as well as voting.

Or, as the 40th President of the United States might have said to the 47th: "There you go again."

The elephant-in-the-room moment at an industry ethics summit last week happened when someone asked about something not on the agenda: Dark DEI.

The consensus, according to AI-based assessments, is that control of the American media has moved markedly to the right. Unless you ask Grok, that is.